Here’s a common digital marketing challenge B2B businesses face on the regular:
How do you turn a trusted brand into a modern, customer-centric powerhouse using video content?
For McAfee, the answer lay in redefining their identity from an “antivirus company” to a global leader in cybersecurity, using their marketing campaign.
And a pivotal part of that transformation was an animated video strategy crafted in partnership with Broadcast2World.
But the real question is: Were we successful in helping McAfee achieve their goal?
In this article, I’ll showcase McAfee’s video marketing case study after partnering with us and give you actionable insights you can apply to your own corporate video strategy.
McAfee’s legacy as an antivirus provider was both a strength and a hurdle.
While people recognized the brand, they often mistook it for a one-dimensional antivirus solution.
The goal? To shift perceptions using video marketing, encourage brand awareness, and position McAfee as a holistic cybersecurity partner for enterprise teams, so they could build trust in the long run.
But here’s the catch:
Technical products often struggle to communicate their value without overwhelming potential customers. McAfee needed a marketing tool for their B2B video marketing strategy that could simplify complexity and redefine their brand perception.
That’s when their head of marketing came to our video animation studio for a compelling video to jumpstart their brand’s transition.
Here’s how we helped them.
At Broadcast2World, we have dabbled in our fair share of video marketing best practices after creating almost 2,000+ impactful explainer videos since 2009.
And in every iteration of video production, our approach has always hinged on two principles: clarity and connection.
Here’s how we applied them in our partnership with McAfee:
Cybersecurity is inherently technical, where jargon-heavy explanations risk losing viewers due to overwhelm. Our solution? Infographic explainer videos that distilled McAfee’s offerings into digestible visuals.
We carefully crafted and implemented animated metaphors (e.g., “digital shields” protecting data highways) with minimal modern design and text, paired with smooth transitions to keep audiences engaged and help McAfee unlock the full power of video in their campaigns.
Apart from the revolutionary antivirus software they’re most known for, McAfee was also well known for their iconic red color, which they used quite frequently in their content marketing.
We ensured their brand identity was retained but reimagined to feel modern and dynamic while building upon their online presence.
By evolving the brand’s visual language using animation and compelling narratives, we reinforced recognition and unlocked audience engagement.
Using this cybersecurity animation, we also touched upon various enterprise use cases where McAfee’s cybersecurity products brought efficiency while keeping cyber threats at bay.
We clearly showed CXOs and enterprise teams how McAfee made their cybersecurity workflows more effective by visualizing its reliability.
After adding these elements to their video marketing strategy, it was now time to put everything to the test.
The magic of successful and measurable video campaigns lies in execution.
In the case of McAfee’s explainer video, there were 2 specific factors that set it apart:
Our efforts worked exceptionally well!
The video successfully positioned McAfee as an enterprise cybersecurity provider, not just as an anti-virus software company.
Viewers praised the clarity and modernity of McAfee’s videos and, by proxy, their portfolio of cybersecurity products. It not only appealed to different audiences but also to the right audience.
The videos quickly became the new standard for marketing materials for the global McAfee team, aiding in their branded search efforts and reinforcing their brand perception as a global cybersecurity leader.
This compelling case study proves that the right B2B video marketing strategy can elevate even the most established brands and take their already amazing brand perception to the next level.
These insights can be a great addition to your campaigns, especially if you’re following a video marketing checklist in your workflow.
This McAfee case study is an in-depth journey that proves video isn’t just for entertainment—it’s a tool for transformation and global impact.
Because these videos speak to the audience on a personal level and unlock their transformation.
At Broadcast2World, we specialize in turning complex technical narratives into successful video campaigns that drive leads and loyalty.
And just like McAfee, we have even more video marketing case study examples from top brands who trusted us for their videos.
Whether you want to increase conversion rates across your funnel, launch your new automation product, or want a case study video that talks about your customer success stories and the results achieved with your offering, our team of strategists and animators will work closely with your marketing team to help you craft a story that resonates.
Interested in turning your vision into reality? Schedule a no-obligation video strategy call today!