Looking to develop killer product demonstration videos for your business?
Look no further! In this blog, we have curated a list of the best product demo videos to inspire you and provide you with valuable strategies and best practices from the best brands across the globe. Each video in our selection shows a perfect blend of story and captivating visuals.
We have handpicked videos from various industries and sectors, ensuring there's something for everyone.
From innovative tech gadgets to intricate medical appliances, these product demo videos demonstrate the power of storytelling.
Join us as we analyze the strategies and best practices utilized in these videos, giving you insights into creating your own powerful product demos.
With the right techniques and inspiration from these top-performing videos, you'll be well on your way to grabbing your audience's attention and boosting sales.
Estimated Price: $10,000 to $12,000 per minute
When you are making a product for professionals from highly technical fields, you need to sell the product in their language. You need to show them how you are solving their problem.
We at Broadcast2World understand this, and thus, when Thermo Fisher Scientific sought our demo video production services to introduce its product that automated forensic sample extraction, we produced this 3D product animation.
It hit where it hurt and started the video by showing the frustrations lab technicians face with the manual extraction of forensic samples—from it being highly variable to extremely time-consuming.
Now that the video has the attention of professionals facing this problem, it shows how, by automating the extraction and purification of forensic samples, analysts can get high quality, consistency—and the best part—do it in less time.
Then the 3D animation video introduces the device that makes this solution functional—the ID Nimbus Presto System, co-developed by Thermo Fisher Scientific.
We see a high-quality video demo of this machine—from sleek zoom-in scenes of each element of the device to the animated character of the analyst using the machine, and the workflow of the machine.
The way the analyst and the machine are shown in such high quality against the blurry lab background is a smart technique to put more emphasis on the product being demonstrated.
And this isn’t even the best part of the video. The best part is that while the screen showcases the product, the voiceover explains all the complexities of its features and how it works in incredible detail.
This product video production is among the top product demonstration examples out there because of how it subtly addresses all the questions or doubts a prospect might have regarding the product—be it about the functionality, usage, or benefits.
Estimated Price: $4,000 to $6,000 per minute
Whenever a professional joins a work management platform, they want to make the best of it.
The first step toward making that happen is understanding how to navigate the platform and what features it has.
This mixed media animation video from Asana addresses exactly these types of questions users can have after joining their platform.
The video starts with live footage of a woman using Asana and then shifts to screencast animations that take us on a tour of all the features of this tool.
Accompanying each visual step is a calm and clear voiceover that guides us from how to create a new project, assign tasks, track priorities, etc.
After we see a feature button on the app, we get a full-on visual journey of what all you can do with that feature.
The best part of this software product demo video is how calm, composed, and explanatory it is. But it is never boring—the beats playing in the background never let us feel bored, and we actually vibe with it.
And one more thing—notice how smartly the brand has not only given us a product demo but has also emphasized its brand presence in the video with its branding colors.
It’s this seamless blend of branding, clarity, and engaging visuals that makes this software demo video stand out from the other product demo presentation examples in this list.
Estimated Price: $8,000 to $10,000 per minute
Having a website takes brands one step closer to being discovered by their target customers.
But when the budget is tight and writing code feels intimidating, they either postpone the idea of building an official site (losing prospects they could have converted) or settle for a makeshift site (that drives quality leads away).
Webflow, as a software development platform, tries to establish itself as the solution for this. It wants viewers to know how it can help you build that production-grade site you dream of—with all the power of code, without actually having to code.
Now, for a brand trying to establish itself as a go-to visual development platform, how can its product demo video be simple?
This mixed media video demo starts off with a pan-out of a Webflow feature table—we see the 3D table levitating in the air with different 3D tabs fitting into it and finally completing the table (this is visually so satisfying to watch).
The video also shows us 3D visuals of a website being built without code, using different Webflow feature tables.
The sensory engagement the video content creates here is amazing. The way it smartly uses visuals of different buttons and tabs fitting into the screen like a puzzle is very satisfying to watch.
But the visuals aren't the only standout feature that makes this a great product demo video—the storytelling is on another level.
Remember how I called it a mixed media video and not just an animation video?
We don’t only see animations on the screen. A few seconds after the animations, we see live footage of the man who is narrating this whole concept to us.
The way he explains the offerings of Webflow, the humorous interventions from his counterparts in the storytelling—like when he says you can publish your website with just a click of one button, and his female counterpart jumps in and says, “Actually, two buttons,” and he corrects himself in front of the viewers in the most nerdy, humorous way possible—is what makes it an impressive product demo video.
The way the video dives into the Webflow vs HTML conversation explores features of Webflow Designer with high-quality screencasts, and still keeps the humor alive is what makes it one of the best software product demonstrations on this list.
Estimated Price: $3,000 to $7,000 per minute
We all see the small icon of Microsoft Copilot here and there and might have even used it. But how can we get more done with this tool?
That’s exactly what Microsoft discusses in this screencast animation video. Here, we are introduced to Copilot Lab, a collection of suggested prompts and examples designed to help us get more done.
With a calm voiceover, we are visually transported to different instances where Copilot can be used and how.
First, we see its use in Microsoft 365. We’re given a walkthrough of the Copilot Tab, which holds thousands of prompts for our convenience.
To give an example, the video shows a step-by-step process of how a prompt can be used to recap a missed meeting. We also see how you can use these prompts to help write content in Microsoft Word.
By showing the actual usage instead of just talking about it, the video does a great job of making us believe how useful Copilot Lab can be. It’s truly one of the best product demonstrations on this list.
Estimated Price: $4,000 to $6,000 per minute
Buying a laptop is a big decision, and a prospect has pages and pages of questions about the device before they decide on it.
So, Chromebook decided to answer all of these in this mixed media video.
Starting off with the core question—what is a Chromebook?—it explains its OS using infographic animations, showcases the different partners that team up with Google to build it, and even shows how to make an easy switch from your old laptop to this new one.
Everything is discussed here with the right blend of mostly 2D animations, live footage, screencasts, real pictures of the laptop, plus the enthusiastic background music and voiceover that keep us hooked.
Now, when buying something, there's one thing any prospect is sure to do—Compare. The stunning video took that into account too.
The way it placed two laptops side by side and compared their features using a 180-degree camera movement—from showing disappointment over what’s lacking in your old laptop to how it’s available in a Chromebook—was quite clever.
Another amazing scene in the video was the way it explained how, with one touch button, this device helps you find things instantly—symbolically showing a torchlight, magnifying glass, and a telescope to represent how it helps you find everything from apps to files.
Now, visuals, voiceovers, and storytelling weren’t the only heroes of this video—the kinetic typography animations were too.
They were used to present important questions and emphasize key features. These elements are what earned this video a spot among our other best demo presentation examples.
Estimated Price: $4,000 to $6,000 per minute
Fundraising can be tricky, and often when you're making donations or asking for donations—whether as a business or as a non-profit—you might feel skeptical about the fundraising platform you’re going to use. You’ll want to know about its working, values, and credibility before associating with it.
GoFundMe, as one of the most well-known fundraising platforms, understood this and created a 2D animation video not only to explain the product and how it works but also to build credibility around its operations.
It starts by discussing how GoFundMe brings people together and offers support when they need it most.
Then, through smooth character animation transitions, we learn who can use GoFundMe—it could be you raising funds for yourself, for someone else, for a pet, or even a business or non-profit trying to raise funds.
With the combined effort of the voiceover and visuals, we are efficiently guided through the process of setting up fundraisers—from setting a goal amount to naming the fundraiser, to describing the purpose of the donations.
After this, the video showcases what happens after you publish your fundraiser and how the money actually reaches the intended recipient.
The entire scenario of donations being made and reaching the rightful owner via the bank is a smart move to showcase how efficient and transparent the platform is in handling money.
The best part of this video is how simple it is—how simple the graphics are—yet it uses GoFundMe’s brand colors so smartly throughout. It truly deserves its place in this list of product demonstration examples.
Estimated Price: $60,000 to $70,000 per minute
Supply chain leaders and professionals are always looking for new and better ways to be more successful.
Through this 3D animation video, IBM showcases to these professionals how its AI-powered supply chain solution is exactly what will make that happen.
The brand’s video starts with an animated character, Charles, who takes us on a tour of the fictional IBM lab—we enter each of its rooms, and each room represents a different supply chain problem.
For example, ships being stuck and how that can affect many parts of the supply chain, such as production or delivery to the customer.
The way the video features and discusses these real-world supply chain problems, their implications, and how IBM's AI helps solve them is impressive.
It shows how IBM's AI can give advance warnings about possible supply chain disruptions, identify the right team members needed to resolve the issue, and learn how to prevent such problems in the future.
This great video made it to our list of the best product demo videos because of how it took a non-apparent, non-physical product and did an amazing job of explaining its offerings and features using real-world scenarios.
Using Charles as our guide was smart too—he not only drives us through the lab but also smoothly drives the narrative of the video.
While the video discusses concepts like supply chains—which could have been boring—it’s not.
The voiceover is full of life, and the 3D sci-fi elements, infographics, and humorous moments throughout the video keep us hooked until the end.
One fun scene was when the video showed a customer calling with an urgent inquiry about a specific order.
The IT department goes into chaos, as searching for this data can take time. To show this chaos, the video depicts the IT department’s health character panicking around the office, a clock running very fast, a long train of paper being printed, and then Charles comically crab-walking through the long sheets of paper, leaving the department in a mess.
These small scenes have a major impact on our understanding of the shortcomings of general supply chain processes. And through this, IBM subtly positions its AI solution as the way to solve them.
Explore the best animated product video examples..
Estimated Price: $15,000 to $20,000 per minute
Too many smart devices in the office still won't guarantee that your employees are functioning efficiently if you don't manage these devices correctly.
By blasting this pain point on screen, Lenovo surely grabs the attention of all teams being tied down because of poorly managed smart devices.
Now that the attention is there, it introduces its Lenovo ThinkSmart Manager software as the solution to this issue.
It uses a 3D animation model of the Lenovo ThinkSmart and shows how this tool can be used to deploy and monitor all of their Lenovo ThinkSmart meeting room devices.
The video also touches on other features, like how it automatically detects issues and fixes them. It explains how it aims to help businesses go from smart to smarter with transformative tools that help employees communicate and collaborate better.
The way it discusses common team problems and positions this software as a solution—along with the visuals on screen and the voiceover—makes you believe in the credibility of the brand’s claims.
Another catchy aspect of the video is how abstract it is. It uses infographics, randomly moving blocks, and shapes while explaining complex functions. All in all, it’s quite an engaging product demo video that makes a complex offering easy to digest.
Taking inspiration from this video, you too can add such a product showcase video on website of your brand to highlight your offerings effectively.
Estimated Price: $3,000 and $5,000 per minute
Businesses often struggle with traditional banks because of their lengthy and complicated processes.
This video from Shopify starts by discussing this issue; it touches on the pain point of entrepreneurs and how traditional banks overwhelm them.
To build that "We understand what you're feeling" moment, the video starts with live footage of a man discussing the same. He then sets the stage and introduces Shopify Finance as a better solution to this.
The video then shifts to how Shopify Finance works. We see screencast animation frames of Shopify Finance on a phone and laptop, zooming into the different sections of the opened Shopify Finance tab and explaining what you can do with each tab—from accessing real-time insights about your money to managing bills and taxes.
The video is short and concise, giving you a tour of the tool and its usage—all within 2 minutes. It’s truly one of the best product launch video examples in this list.
Estimated Price: $4,000 to $6,000 per minute
Communication and staying connected is very important in business—whether you work behind a desk, in front of customers, or in some other role.
Addressing this necessity of businesses, the mixed media animation video starts with live footage of real people collaborating and discusses how Workplace from Meta can come in handy as a communication tool.
The video shows us the ins and outs of this tool by following the journey of a mock persona, Samira, who is the CEO of a company.
Now, through her journey, we see visuals and learn how to mark something important in this tool, what it means, how to use polls, how to host live sessions, get broadcast summaries, how other teams can get insights from this, and how teams from around the world come together.
The visuals showing the fun real-time collaboration—sharing files, holding quick video calls, and jumping into chat threads—increase the urge in the viewer to try this tool at least once.
The way the whole range of features and the scope of the tool’s use are clearly visible through screencasts, and the way those detailed zoom-ins and explanations on these screencasts clarify important or complex features, ensures that nothing is missed—even if the feature is complicated.
The catchy background music, the calm voiceover, understanding the pain points and what people actually want to know about the tool—and displaying exactly that—is what makes this one of the best product demo videos in the list.
Creating product demos is just one part of strengthening your video marketing. Want to know what other videos can take it further?
It’s product advertisement videos!
So, here we have a detailed blog covering the best product advertisement videos from brands. Check it out.
These videos leverage animation to help brands show how their product works, its offerings, and benefits.
Primarily, these videos follow this structure—discuss a pain point of the customers, showcase how the product can solve it, and then zoom in on how the product functions.
Using these product videos in your video marketing is very important, as they make people aware of your product or service and guide the decision-making process of prospects, leading them to make a purchase.
If you are interested in learning what is a product demonstration video in more detail, this linked blog can come in handy.
You should make or use such product videos for marketing for the following reasons:
The cost of creating a product demo video totally depends on factors like the video's length, the complexity of the creative process, and the animation style.
For example, some high-quality 3D animation videos in the list above can even go up to $70,000 per minute, while others may cost around $4,000 per minute.
The quality, video script, and production process all contribute to the final cost.
To give you a ballpark range for this type of animation video, most of our general 2D animation videos fall between $2,400 and $4,800. Usually, whiteboard animation is the least expensive, while 3D animation is the most costly.
All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animation, and sound effects. If you’d like a more precise quote, please contact us.
So, aren’t product demo videos amazing?
From explaining highly technical forensic appliances to software-based products, from simple storytelling with 2D character animations to highly detailed 3D animations showing every crevice of the product—these great product demo videos do their best to shift the customer’s decision in favor of buying the product.
The examples and case studies above demonstrate how these videos use the sheer power of storytelling, captivating visuals, and powerful messaging to showcase the effectiveness of a brand and its products.
Taking inspiration from them, you too can start working on your own product video creation.
You just need to be sure who your prospect is, then build the storyline, choose the animation style, produce the video (or get it produced), demonstrate your product in action, show how your product can help prospects, and finally share the video on the right channels or video platforms for traction.
You can use it as your website product demo video or publish it on social media platforms for better engagement.
Now, if you’ve made up your mind about creating a new product demo video and need an expert video animation company to handle the production, Broadcast2World can be an excellent partner. We assist you in your journey to bring your ideas to life with animated videos.
No Comments Yet
Let us know what you think