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Motion graphics animation has quickly become a cornerstone of B2B video marketing, offering an engaging and visually compelling way to communicate complex ideas.
For businesses looking to stand out, motion graphics explainer videos provide a perfect medium to distill complicated concepts into digestible, eye-catching content.
In this blog, we'll look at 12 interesting types of motion graphics that can take the appeal of your explainer videos to the next level.
Why use this type of motion graphic?
Example: McAfee MVision
Cybersecurity is complex and sophisticated. And it’s next to impossible to sell something to someone when they do not understand it.
With attention spans measured in seconds, you don’t have a ton of time to explain it properly– maybe two or three minutes at the most.
This is where motion graphics really shines. When you need a complex topic explained well, typical advertising techniques fall short.
Using clever visual elements and immersive transitions, motion graphic animation brings even abstract ideas to life and simplifies concepts to even a layman's audience. Like in this beautifully animated video for McAfee.
Use Cases:
Why use this type of motion graphic:
Example: Slack
Slack took the complex challenge of workflow and team communication and simplified the entire world.
But explaining how it works can, ironically, also be quite complex!
Slack is a business communication platform offering many IRC-style features including persistent chat rooms organized by topic, private groups, and direct messaging.
Fortunately, this cleverly-made motion graphic video explains everything easily to the audience!
It’s quite fitting for such a clever suite that makes the complex easy and simple.
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Why use this type of motion graphic:
Example: Google Big Query
Every story is about somebody trying to solve a problem. So when you identify your customers’ problems, they recognize you as a brand that really understands them.
But the higher the stakes, the more interest they have in your brand.
Here Google first addresses the need to spend on hardware… and then ratchets up the engagement by saying even after all that headache, one might still make mistakes that can be costly.
Great stories talk about the transformation that your customers desire— and this video hits the nail on the head.
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Why use this type of motion graphic?
Example: Stake
Access to the US stock market has always been cumbersome and expensive for people trading outside the US.
Until now! Stake is an app that makes trading on the US stock market easy and instant, with no brokerage fees.
This video needed to capture the energy of the US stock market, so they made a punchy, snappy, type-driven video edited tightly to jazzy drums.
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Why use this type of motion graphic?
Example: Ford
This series of whiteboard animation ads are part of a Ford campaign with the message “it’s easy to get into a Ford.”
It is amazing how the video covers everything in just 15 seconds, telling you all you need to know, but leaves you wanting more.
Ford brand colors were cleverly used with the whiteboard style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
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Why use this type of motion graphic?
Example: Facebook Community Standards
The internet can be a pretty ugly place sometimes. Social media platforms work hard to keep things civil and safe. And there’s a need to assure users that there are working measures in place.
So Facebook community standards opted to use this video to explain and reassure its users of their commitment to online safety.
Motion graphics and simple but clever animation help tell the story while keeping things light, fresh, and interesting.
It also brings a personal, subtly emotional touch to an otherwise confusing and even uncomfortable topic that needs to be addressed.
Ultimately, the video builds a strong sense of trust and safety that works at a “gut” level with the viewer.
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Why use this type of motion graphic?
Example: Zendesk
Zendesk used motion graphics animation to reveal their (then) new look.
The brand now features a unified family of products, with new identities they affectionately refer to as "Relationshapes."
So the animated video shows how the shapes represent their products and how their products work together to help build better customer relationships.
Such videos tend to enhance your customer experience further and make them believe that they made the right decision by working with your brand,
By effectively incorporating these strategies into your customer support efforts and leveraging motion graphics videos, you can provide exceptional support, build brand loyalty, and create a positive customer experience.
Use Cases:
Why use this type of motion graphic:
Example: Solea
Minimalism doesn’t mean simple or cheap-looking, as this beautiful video for Solea proves.
It’s hard to imagine getting excited about a new kind of silent dental drill. But this animated video really demonstrates what you can do with some imagination, creativity, and artistic skill.
With a clean and minimalistic look, this video blows you away even if you have absolutely no interest in the dental healthcare industry.
It’s the kind of video that’s so well-made, that we want to share it with people as proof of concept, proving what animated video can really do.
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Why use this type of motion graphic:
Example: HappyML Demo
With animation, even product demos don’t have to be boring and static!
Here’s a demo for HappyML, showing off the user interface at work. It’s set to dynamic music and accented with smooth, lively animation that really brings the demo to life.
UX/UI has never been more important than today, and it’s the de facto face of your app or website through which your customers experience your offering.
So it’s difficult to overstate its importance. And with slick, captivating motion graphics, you can take user experience to the next level, as this video clearly demonstrates.
Use Cases:
Why use this type of motion graphic:
Example: Credit Karma
Don’t know how credit scores work? Confused about which is the right credit card for you? Trying to fix bad credit?
All of these things can be pretty difficult to understand.
But you can communicate your ideas and specialties to the audience by using motion graphic videos like Credit Karma did.
An American multinational finance company founded in 2017, they chose to use motion graphic videos.
They were a hit and boosted their company’s score and brand recognition.
Use Cases:
Why use this type of motion graphic:
Example: IBM
Just because mixed media combines all sorts of styles and types of animation together, doesn’t mean it has to be a cluttered mess.
BUCK’s video for IBM Design Language is quite fittingly neat and clean, with a distinct and deliberate look and feel, because of what they’re talking about: design.
You might not even notice that it’s mixed media because its elements are all blended together so seamlessly, like an orchestra.
But take a second look and you’ll realize you’ve got 2D, 3D, text, live video, and infographics all smoothly working together to tell a story.
And it does it so well, you might not even notice how complex the video really is, because you’re wrapped up in the story.
That’s the power of storytelling for business!
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Why use this type of motion graphic:
SAP is a German multinational software company that makes enterprise software for managing customer relations and business operations.
It is popular for its ERP software.
The hook of this video clearly defines the target audience, the existing SAP customers.
And by voicing statements like “helping our customers move mountains, change the world and redefine what's possible,” and with fantastic transitions, the storyteller deepens the interest of the audience.
Another magical movement happens when the voiceover says “and we’ll make it available whenever and wherever our customers need it” which makes the solution more desirable.
The way SAP defines innovation as “unlocking hidden value and supply chains by eliminating waste in time and excess energy” and the way it is conceptualized is very smartly done.
And it ends with a bang addressing the philosophical needs of its users by voicing “because our customers deserve nothing short of the impossible. We are here to deliver it!”
The beautiful compositions and the intelligent transitions make this one of the best infographic videos out there.
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Image Credits: Freepik
Image Credits: Freepik
Motion graphics combine animation and design to create dynamic visuals that explain or enhance content. It’s a sort of umbrella term for a range of animation styles that basically look like animated graphic design.
Motion graphics videos not only grab attention but also help build trust, simplify technical information, and boost conversion rates. These are important activities businesses need to do in order to attract and retain customers while building their bottom line
Motion graphics feature a slick, polished look that’s colorful, dynamic, and clean without getting overwhelming or cluttered for the viewer. They can look serious without being boring, dynamic, and lively without getting confusing. Most of all, this animation style is great at grabbing and holding attention and simplifying large amounts of complex information, making them perfect for B2B/B2C needs.
Motion graphics styles simplify complex ideas, engage viewers, and enhance brand recall. They make explainer videos clear, compelling, and visually engaging and are thus perfect for B2B communication.
Motion graphics are a versatile tool for B2B video marketing, helping you communicate ideas effectively while keeping your audience hooked.
From 2D animations to abstract visuals, there’s a style for every need and budget.
Ready to create a motion graphics explainer video that delivers results? Contact Broadcast2World today and let’s bring your vision to life!
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