Demo Video Production

What are Animated Product Demo Videos?

Product demo video production is a great way for brands to showcase their products or services. They can effectively use these videos to highlight the benefits of the product and demonstrate how to use it effectively. These product demonstration videos play a pivotal role in the customer decision-making process, as they make it easy for prospective customers to understand your product and demonstrate why they should buy it.

What are Software or App Demo Videos?

Software and app navigation can be a troublesome task for first-time users, and understanding all the functionalities of an app or software can even frustrate your existing users. The best way to ensure they are well-informed is by using animated demo videos. A mobile app or software demo video helps brands showcase the features, functionality, and user experience of their mobile or web applications. These videos visually demonstrate how the app or software works, highlighting key features, navigation, and interactions to help viewers understand its value.

Benefits of Demo Video Production

Here’s why brands should use these types of demo animation videos and why they work so well:

Better Understanding: These videos visually break down how your product, app, or software works, making it easy for potential customers to quickly understand its features and benefits. Videos are more straightforward and universal than lengthy text, so they work better.

More Engagement: The visuals and storytelling of such videos make them more engaging and attention-grabbing compared to text alone. Not only do they grab attention, but they also hold it, allowing your brand to encourage more people to learn about your product.

Proof That It Works: Seeing is believing. Demo videos show that what you’re claiming about your product is true, which is especially important in a market where customers are often skeptical.

Higher Conversion Rates: Demo videos help prospective customers visualize the product and make a positive decision. When potential customers see how your product can solve their problems or improve their lives, they’re more likely to make a purchase.

Fewer Support Questions: Customers often have many questions, and some of them are the same across the board. Demo video creation around common concerns and confusion can lead to fewer customer support inquiries. This can be especially helpful for complex software or apps.

Versatile Video Marketing: You can share demo videos across multiple platforms—social media, websites, email campaigns—making them flexible for different marketing strategies and audiences.

Showcase Unique Features: Demo videos let you highlight your product's value—what makes it stand out from the competition. You can focus on what matters to users and demonstrate the features that solve their specific needs.

Build Customer Trust: People trust others’ experiences with a product, so by including real-life user stories in your demo videos, you add authenticity to your brand. These testimonial videos help potential customers trust your product because they can relate to others' experiences.

Types of Animated Demo Videos

There are many different types of animated product, software, or app demo videos, but some of the main ones are:

Explainer Videos: Explainer video production is used to simplify complex concepts related to the functionality and offerings of products, apps, or software.

How-To Videos: How-to Videos are specialized, high-quality video guides to help customers through basic setup and usage, helping them understand how to make the most of your product.

Tutorial Videos: Although they may seem similar to how-to videos, tutorials go a step further. They provide a step-by-step walkthrough of specific features in detail, making them ideal for both existing and new users who want to understand advanced functionalities. For a better understanding of these videos, check out our other blog on the best tutorial video examples.

Quick Feature Highlights: Designed for platforms with short attention spans, these brand videos showcase unique product features in a concise and engaging way. They primarily demonstrate how the product features solve user problems and deliver value.

Problem-Solution Videos: These corporate videos address common customer pain points and demonstrate how your product can efficiently solve real-world problems. They are relatable and impactful pieces of video content.

Screencast Demos: Screencast animation videos use screen interactions to show exactly how your app or software functions. They utilize actual UI screenshots to give viewers an authentic experience.

User Journey Videos: These videos narrate a typical user’s experience, demonstrating how your app, software, or product fits seamlessly into their daily routine and meets their needs.

Comparison Videos: These videos compare your app, software, or products to competitors, highlighting unique features or benefits to help potential users see why yours stands out.

All these types of video projects can be created in 2D, 2.5D, 3D, or other animation styles, depending on a company's budget and vision.

Why Choose Broadcast2World as Your Demo Video Production Company?

We have what it takes to be one of the best product demo video companies in the animation industry. With over 15 years of experience, we've worked with a variety of clients, including SpineCal, DocStar, Sea Change, PlanGrid, Thermofisher, and many others.

From SaaS companies to healthcare organizations, we've helped businesses across different sectors create effective demo video productions. While there are plenty of agencies that can create a demo animation for you, we are one of the few that hit the sweet spot of creativity and conversions.

In addition to our creative approach, we offer a wide range of high-quality video styles to choose from—2D, 2.5D, 3D, whiteboard, motion graphics, and more. We provide an end-to-end process, from ideation to delivery. The best part is that we offer flexible and transparent pricing to suit your needs.

Contact us today and choose our software demo video services.