If you are running an e‐commerce business or launching a new product, you simply cannot ignore the power of product videos in helping people make purchasing decisions. Most people nowadays heavily research a product online before making a buying decision. Product videos can prove to be invaluable to the consumer when they are trying to make up their minds. A well‐executed one will help people better understand your product and how it can make a difference in their lives. People generally prefer watching to reading.
Watching a video takes less effort and consumes far less time than having to go through lengthy product descriptions and feature lists. Given the dwindling attention spans of users online, visually showing how your product works is your best bet towards convincing your audience why they should be choosing your product over others. In fact, 82% of marketers confirmed that video marketing had a positive impact on their business (Online Video Marketing Survey, 2013).
Most e‐commerce businesses tend to spend a lot of time and money on getting the right product shots and crafting the perfect product descriptions, but seem to completely discount the power of product videos. Which is surprising, because a well‐made product demo video can go a long way towards convincing customers to click on the buy button.
This is especially true for B2B products, when your product offering isn’t immediately clear to the audience. B2B consumers named video among the Top 3 most useful types of content for making work purchases (eMarketer, 2014). We create animated videos for several product videos for our clients and have successfully launched products on the web. Get in touch with us and we would love to take you through how we have helped them get the most of out of their product videos.