Landing Page Animation

What is a Landing Page Video and Why is it Important?

As the name suggests, these are videos featured on the landing pages of brands. They are designed to showcase your value proposition, keep website visitors engaged, and drive conversions by encouraging them to take a desired action—make a purchase, reach out for more information about your product, or sign up for a newsletter. As a brand, having these videos is important because landing pages with videos can increase your conversions by up to 86%.

Ways to Use Videos on Landing Pages

Primary Content: You can make your video the focal point of your landing page by placing it in the first fold This way, the video can grab attention more effectively and encourage visitors to explore more of your website.

Background Video: You can place a subtle video on auto-play in the background of your landing page (you saw a glimpse of it right in the beginning of this service page). This adds more personality and depth to the page. Moreover, it breaks the monotony of having only text on the page.

In-line Video: You can also place quality videos within the landing page’s content to better support your narrative. They can provide context, introduce features, or offer deeper insights.

Pop-up Video: You can embed a video to your page that opens in a pop-up or external page when users click on it. This is an excellent way to guide visitors further into your sales funnel.

Types of Landing Page Videos

Welcome Videos: These are the most basic types of landing page videos and can be used to warmly introduce your brand, its mission, and its offerings. They are great for creating a personal connection and setting a positive tone for visitors.

Explainer Videos: An explainer video is a type of video that can effortlessly simplify complex ideas, processes, or products. It can be a great addition to your landing page when you want to introduce new offerings, showcase benefits, and answer common customer questions.

Product Demo Videos: Demo videos show how your product works, highlighting its features, functionality, and benefits in a clear and engaging way.

Tutorial or How-To Videos: Tutorial or training videos guide viewers step by step on how to use your product or service. They help educate customers, enhance their user experience, show value, and position your brand as helpful.

Testimonial Videos: No one does video marketing better than your happy customers! You can feature customer testimonials on your landing page, showcasing satisfied customers sharing their experiences. They act as social proof and help build trust and credibility for your brand.

Promotional Videos: These marketing videos generate excitement for your products, events, or offers with eye-catching visuals, music, and narration. Their main motto is to inspire action and attract potential customers.

Why Choose Broadcast2World for Landing Page Video Production Services?

With over 15 years of experience, we have everything it takes to be your top choice among the best video landing page production studios in the industry.

Looking for an impressive portfolio? We've got you covered. Our clients include top-tier brands like SUSE, McAfee, Sponsorium, Siemens, and more.

We offer a seamless end-to-end animated video production process, from concept to completion. With us, you get a variety of high-quality animation styles to choose from—2D, 2.5D, 3D, whiteboard animations, and more. Plus, we provide all this at flexible pricing to meet your unique needs.

Request a free quote today.