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In a rush? Check out our video compilation for the Best B2B Explainer Video Examples here:
In today’s fast-paced digital world, business owners face a critical challenge: how to communicate complex ideas quickly and effectively.
Enter animated explainer videos—a game-changing tool that blends storytelling, motion design, and strategic messaging to engage audiences and drive conversions.
But what makes an exceptional B2B explainer video?
We’ve curated 15 of the best animated explainer videos that exemplify top-tier creativity, clarity, and impact. These selections are based on key criteria:
Studies report that over 90% of businesses are now incorporating video into their marketing strategies, and 68% of marketers who aren’t using video plan to build a video strategy in 2024. (Source: Hubspot).
Clearly, explainer videos aren’t just a trend—they’re a powerful tool for B2B success.
Whether you’re a startup founder, marketer, or business leader, this guide will inspire your own video strategy with real-world B2B marketing video examples from brands like Google, IBM, Slack, and Mailchimp.
Ready to see explainer videos in action? Let’s dive in!
“Show, don’t tell” is not just a great adage for storytelling– it applies to business and marketing, too!
We’ve talked about what makes a great B2B marketing video, now let’s look at some of our favorite explainer video examples as case studies and see for yourself how powerful a good video can be!
Now that we’re in the era of remote working, cloud solutions like Google Drive are all but ubiquitous and need no introduction.
But just ten years ago it was a confusing and abstract concept.
It would have been tempting for most B2B marketing companies to go into a long list of features and explain how it all actually works.
But that’s not the route they took.
Instead, this excellent motion graphics style B2B product video commercial emphasizes to you, the viewer, that the creators of Drive really understand your world and your daily routine, and how it will make your life easier.
It’s one of the best B2B video examples we’ve seen!
Cloud services, online video streaming, analytics, AI, traffic patterns– you might as well be speaking an alien language when you try to explain complex ideas like these when it comes to marketing strategy.
But again, that’s where the power of video and B2B storytelling comes in.
For this delightfully animated video for IBM Watson Video Services, they tell a visually engaging story about the challenges of understanding your audience and giving them what they want.
And they do it in a way that you can appreciate and follow, whether you’re an expert or a technological Luddite.
Best of all, the video creates a strong sense of trust and reliability, that these are the guys who really know what they’re doing, and they’re the best at their game.
Another example of the power of storytelling is here with this video for Nexmo Vonage API.
Using beautiful animation, great scriptwriting and a friendly voiceover, and lush engaging visuals, the video captures your attention and draws you into a world dominated by tech and connectivity, and explains what Nexmo does.
By using an example of a character booking a cab and tracking its progress, the video script is simplifying complex information while grabbing the audience’s attention.
We’re all familiar with social media– or so we think.
But what about the other side of the screen?
What does it take for a business to delight customers and attract a bigger audience online?
How can a business– especially a small one, like a startup– keep track of social media activity and stay on the cutting edge?
This is where Hootsuite comes in to save the day.
Again, notice how these videos dazzle and delight, and connect with their audience so naturally.
They don’t do this by running down a long list of tech specs, or going over every feature of their products.
Hootsuite’s video uses gorgeous, lush graphics and colors to paint the picture of what it’s like for a brand to break out into social media.
By speaking your language and understanding your world, B2B video solutions connect with your pain points and explain how they can transform your business and even your life.
Social media isn’t the only online world you have to worry about as a business.
Ever felt like you’re drowning in your inbox?
It seems there are a million ways to communicate with your team, and all of them are different types of hassles.
Slack knows this all too well.
Their solutions are groundbreaking, effective, and they have serious user loyalty to prove it.
But again, remember that old rule: show, don’t tell.
This beautifully animated video used the simplest elements to depict how Slack simplifies and streamlines your flow of information and communication throughout your day.
All without going into tedious detail about every single technical feature.
This is a B2B marketing video with a subtle call to action or CTA that doesn’t beat you over the head with the message.
See how you can get started on your own B2B product videos in 2025!
This B2B explainer video by Veracity Colab is a remarkable demonstration of effective communication and captivating storytelling.
Through a skillful combination of stunning visuals, engaging narration, and a meticulously crafted script, the video succeeds in simplifying complex concepts and highlighting the value of the featured B2B solution.
This product demo offers an insightful introduction to Microsoft Azure, a powerful cloud computing platform.
The explainer video employs visually appealing graphics and animations to effectively communicate key features and benefits.
With a clear narrative structure, it simplifies complex concepts, making it easy for viewers to understand the value proposition.
Overall, this B2B explainer video effectively showcases the product/service, making it an excellent tool for driving awareness and generating interest among potential B2B clients.
The fluid and captivating animation style effortlessly guides viewers through the comprehensive features of this powerful business solution.
Every frame is meticulously crafted, delivering a visually stunning experience that brings the capabilities of Microsoft 365 to life.
From smooth transitions to dynamic illustrations, the animation style perfectly complements the innovative nature of this transformative software.
Over time, numerous explainer videos have been produced for MailChimp, each showcasing a remarkable artistic quality.
MailChimp stands out as a company that offers valuable lessons in seamlessly integrating B2B SaaS video marketing into its business model.
The visuals in this video skillfully complement the core message, allowing viewers to absorb information more effectively through their beautifully designed graphics.
This Webflow video simplifies the explanation of this B2B service, making it accessible for sales companies to understand the benefits of using the platform.
It also serves as a remarkable demonstration of how minimal colors and strategic branding can be leveraged to create visually stunning visuals.
This is another captivating video by Mailchimp, and one of the best B2B videos we’ve ever seen.
This engaging Mailchimp's 'All in a Day's Work' trailer video takes you on a whirlwind journey through the diverse and vibrant world of business, showcasing the indispensable role of Mailchimp in simplifying and enhancing everyday tasks.
Overall, this video exemplifies a visually compelling and informative approach to explainer videos in the B2B space.
The video showcases a visually captivating B2B sales video by Etsy.
This video highlights the diverse range of products available on Etsy, capturing the attention of its target audience and showcasing the platform's creative community.
The Ahrefs explainer video utilizes a visually engaging and dynamic animation style to convey the features and benefits of Ahrefs’ SEO tools to its potential customers
Through clear and concise messaging, this brilliant video production effectively demonstrates how Ahrefs can help users with keyword research, competitor analysis, and website optimization.
With its vibrant visuals and informative content, this explainer video serves as a valuable tool for users seeking to enhance their video SEO strategies with Ahrefs.
Additionally, videos like these help give you inspiration for your own B2B video ideas!
The B2B product video offers an engaging overview of Locus, showcasing its advanced supply chain optimization solutions.
With a visually appealing style and lively voiceover, this SaaS explainer video effectively communicates how Locus helps businesses streamline their logistics operations, improve efficiency, automation, and reduce costs.
Overall, this B2B video serves as a compelling tool to convey the value and impact of Locus' solutions in the logistics industry.
The video effectively showcases SAP's diverse range of products and services, highlighting their capabilities and functionality in areas such as enterprise resource planning (ERP) and customer relationship management (CRM).
Through clear and concise messaging, the video content illustrates how SAP's SaaS solutions can drive digital transformation, optimize business operations and drive conversions, making it stand out from the crowd.
With its polished visuals, brand colors, and informative content, this explainer video grabs the viewer’s attention, addressing pain points and specific problems, and serves as a valuable resource for businesses considering SAP's offerings.
In conclusion, the showcased high-quality collection B2B marketing videos demonstrate the effectiveness of this medium in B2B marketing campaigns in conveying complex information and capturing the audience's attention.
Through compelling narratives and testimonials, great visuals and graphics, and a customer-centric approach, these great explainer videos successfully engage and educate viewers about various products and services– whether you’re a startup or an established juggernaut in your space.
By following the insights shared in this blog, including defining objectives, crafting a compelling script, and selecting the right animation style, you can create your own impactful animated B2B explainer video.
Emphasizing concise messaging, engaging visuals, and strategic distribution will help you maximize the video's impact and generate B2B leads and drive business success.
We hope this blog helped you get started on your journey!
Want to create a high-impact explainer video? Drop us a line today and get in touch with us to find out what’s possible!
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