Picture this: You're scrolling through your Facebook feed, bombarded with video ads that you instantly want to skip or scroll past.
Most of them blur into a monotonous background of “Skip ad” and “Close ad” buttons.
Yet, every so often, a video ad breaks through the noise.
It's engaging, it’s captivating, and it makes you pause.
You not only watch it to the end but might even feel compelled to share it with your friends.
What makes these rare gems stand out? What secret sauce turns a boring ad into a must-watch, must-share content?
In this blog, we’ll explore 40 of the best Facebook video ad examples that have wowed audiences in 2024.
We'll uncover the trends that are driving their success and share tips on how to create your own high-performing video ads.
Facebook video ads are dynamic advertisements presented in the form of videos, specifically designed to engage users as they scroll through their news feeds.
Unlike traditional text or image ads, Facebook video ads leverage the power of moving visuals to capture attention and deliver messages more effectively.
Facebook video ads are paid promotions that utilize videos to market products, services, or brands.
These ads can be created from scratch or by boosting an existing post that includes a video.
Brands often work with videographers to produce high-quality content, although it's also possible to use in-house resources or pre-existing videos.
Facebook video ads are a powerful tool for ensuring people remember your brand and return to your platform.
Video content is not just a passing trend on Facebook; it’s a proven strategy that engages and converts website visitors, pushes leads down the funnel in email marketing campaigns, and fuels engagement across multiple social channels like Twitter, LinkedIn, and YouTube, which is built around live video streaming.
Video content consumption will account for 82% of all consumer internet traffic by 2022.
This indicates a clear preference for video content among consumers, making it essential for marketing campaigns to include video ads.
Facebook offers a variety of video ad formats to cater to different marketing needs and objectives.
Understanding these types can help you choose the best format for your campaign and maximize its effectiveness.
These ads appear directly in a user's news feed as they scroll through their Facebook timeline.
They blend seamlessly with organic content, making them less intrusive and more likely to engage viewers.
Best For:
Story ads are full-screen vertical videos that appear between user stories.
They are immersive and take up the entire screen, which can lead to higher engagement rates.
Best For:
In-stream ads play during other video content that users are watching on Facebook.
These ads can be skippable or non-skippable and usually appear mid-roll, ensuring that viewers are already engaged.
Best For:
These ads appear within the Facebook Marketplace, where users are actively looking for products to buy.
Video ads in this space can drive immediate interest and conversions.
Best For:
Collection ads combine video with product images in a grid format.
When users click on the ad, they are taken to a fullscreen landing page that showcases the product catalog.
Best For:
Lenovo’s Smarter Technology ad takes several twists and turns: it opens with an image of a wearable smartwatch as a fitness app.
The narrator guides you through surprising images of snakes and scorpions, emphasizing the Thinkpad’s ability to turn deadly venom into medicine, and calling it smarter than a smartphone.
What Made It Good: This visually striking ad uses unorthodox messaging that prompts users to reflect.
It features narration but also includes captions for viewers watching without sound.
StubHub’s ad follows the misfortune of a sports enthusiast seated among the opposing team’s supporters.
His act of cheering for his team is met with a harsh but expected response.
What Made It Good: In just six seconds, this ad uses humor to highlight StubHub’s ability to find your perfect seat.
Its simplistic message focuses on the consumer and effectively communicates the service's value with minimal copy.
In just six seconds, the video ad shows two children about to perform in a school play.
A little boy approaches a girl dressed in a gown made entirely of Kleenex tissues and reaches out for one to wipe his nose.
What Made It Good: The ad is slightly humorous and innocent, capturing the brand persona of Kleenex as a product that is always within reach and dependable.
The helpful caption tagline, “The show must go on,” adds context to the school play scene, reinforcing the message that Kleenex is there for life's little emergencies.
This slick fifteen-second commercial ad promotes Cafe Appliance’s line of customizable kitchen appliances.
Visually uniform, it underlines the hard-hitting message of “It’s time appliances had personality. Yours.”
What Made It Good: Clever messaging that focuses on the consumer, creating an emotional response.
The messaging is seamlessly integrated into the visuals, with no voiceover, making this ad perfect for watching with the sound off.
When Oreo launched in Pakistan in 2017, they knew they needed an impressive Facebook video ad campaign to make a splash.
The 60-second video, part of a series targeting children and their parents, was viewed over 13 million times on Facebook and helped Oreo achieve a 5% increase in sales.
According to the senior brand manager for Oreo, “The videos captivated the audience and created a stronger and more meaningful bond with consumers, resulting in greater loyalty.”
What Made It Good: The video's success wasn't due to flashy visuals or an extraordinary storyline but rather the meticulous planning and clear objectives set before production.
The campaign aimed to target children and foster brand loyalty by depicting relatable scenarios and using fun, reusable animated characters.
The story of a little boy who is late for school, combined with engaging animations, effectively captured the hearts of both children and parents.
From pupcakes to pawdicures, the pet market is booming. According to a 2020 study by Statista, dog owners spend around $1,201 on their pets annually.
Social media is also a haven for dog lovers, with owners flocking to platforms like Facebook to share photos and videos of their happy pooches.
Their ad is made entirely of user-generated content, meaning it hardly costs the company anything to make.
This low-budget – yet genius – video ad earned BarkBox a 16% higher conversion rate and an 8% reduction in cost per conversion.
What Made It Good: There’s a lot to be learned from this seemingly “no-frills” video ad. For starters, it proves the value of user-generated content.
If you have customers creating videos about your brand and products – make use of them! Not only is it cost-effective, but it can also help you build a stronger connection with those customers.
The BarkBox video is also very practical. It was uploaded in a square format and, thanks to engaging text on screen, can be understood without audio.
Sporting recognizable brand colors, this ad from Uncle Ben’s Canada focuses on exploring different culinary cultures and showcases several rice recipes from the Indochina region.
What Made It Good: The ad highlights key value propositions, emphasizing that the product contains no artificial colors, flavors, or preservatives.
The simple video presents several delectable dishes against minimal backdrops, accompanied by a subtle soundtrack.
This approach not only highlights the product's natural qualities but also makes the dishes the star of the show, appealing to health-conscious consumers and food enthusiasts alike.
Two models, pastel hues, minimalistic music, and nine seconds are enough for the hair-care product creator L’ange to deliver its message: celebrate your hair.
What Made It Good: This concise, understated video ad effectively communicates its message without relying on sound, making it perfect for users scrolling through their feeds.
The minimalist approach with pastel hues draws attention without being ostentatious, while the clear value proposition invites consumers to take advantage of the ongoing sale.
Ultimate Ears’ ad for customizable Boom3 speakers is our editors' pick.
Clocking in at just 15 seconds, this ad is packed with attention-grabbing visuals. It features a myriad of colors and templates for customizing the product, combined with concise value propositions.
What Made It Good: This video ad excels at capturing viewers' attention. The flamboyant visuals and “earworm” musical element make it hard to ignore.
The ad communicates its message and makes a compelling case for why people should care: it’s a product that embraces their personality.
HP’s Elite Dragonfly is advertised as “the world’s lightest compact business convertible” laptop.
In just six seconds, the dynamic ad shows a woman holding the laptop as she flies through rooftops, followed by the tagline “Lighter than air.”
What Made It Good: The ad is incredibly concise, delivering its message before users can even scroll past it. It’s to the point, visually captivating, and effective even without sound.
According to Edison Research, 81% of US mothers are on Facebook, making it the perfect platform for Chatbooks to post this video ad.
This snarky parenting ad went viral quickly – with over 100 million views – which is remarkable for a video over 3 minutes long.
So, what’s so special about Chatbooks? The reason this 3-minute video captured so much attention isn’t because Chatbooks is a revolutionary product.
It’s because it tells a story that resonates deeply with its audience: mothers.
This honest and humorous portrayal of parenting life strikes a chord with its viewers, making it relatable and engaging.
What Made It Good: Human minds are hard-wired for a good story.
According to research from Princeton University, the brain activity of a storyteller is often mirrored by the listeners, showing that we experience the same emotional responses when listening to a story as if we were living it.
When a video ad tells a compelling story, it’s easier for viewers to digest and can be over 20 times more memorable.
Chatbooks’ ad achieves this by showcasing relatable characters and situations, making it a standout example of effective video advertising.
Mask-Match.com, a Squarespace client, helps people send spare masks directly to medical workers across the US during the COVID-19 pandemic crisis.
The video uses no narration, relying on short, clear text to explain the steps viewers need to take to help the cause.
What Made It Good: In troubled times, a sense of urgency and solidarity is crucial.
This ad effectively delivers essential information quickly and efficiently, ensuring viewers can understand and act on the message without needing to activate their sound.
Apple is a company that knows how to market its products, and its campaigns usually get people talking.
But this ad for Apple Music, released in 2016, truly exploded.
Why? Because there was so much to talk about.
It featured Taylor Swift rapping along to Drake, combined with slapstick comedy.
The timing was impeccable, coming just a couple of months after some controversy between Taylor Swift and Apple.
Plus, it was posted on April Fool’s Day, adding an element of playful ambiguity.
What Made It Good: All these ingredients made for an iconic video ad that set tongues wagging.
The impact was astronomical. Not only was the ad featured everywhere from Forbes to The Guardian, but sales of the song featured in the ad also jumped an incredible 431% on iTunes.
Originally made for one of the coveted Super Bowl ad slots, this Tide ad also blew up on Facebook.
Its success can be partly attributed to its star, David Harbour, but many other aspects make this video ad great.
Tide pokes fun at the suaveness of car commercials, the mock-joviality of beer commercials, and the ever-confounding perfume ads – which, in turn, makes this a relatable and shareable piece of video content.
The ad did so well that Tide continued this theme for other video ads later in the year, like this Valentine’s Day ad.
What Made It Good: One of the things that makes this ad work is the humor.
When you look at ads that stand the test of time – Dollar Shave Club, for example – they’re usually funny, or they evoke some kind of strong feeling in viewers.
According to our 2024 video marketing survey, people are twice as likely to share video content with their friends than any other type of content.
Using humor makes this even more likely to happen, as it gives people a reason to share the video.
Burger King is a marketing king (pun intended, of course) and this Facebook video ad is one of their latest triumphs.
Not many fast food companies could get away with showing their products going moldy – it’s not exactly appetizing!
But when you compare this video ad with the information collected on their main competitor, McDonald's, it’s pretty genius.
The last McDonald's meal ever bought in Iceland is still on display over ten years later and it hasn’t shown any signs of decomposition, leading many to question the quality and content of the food.
What Made It Good: Burger King's recent video ad embraces this concept, proving that their food does mold.
There’s a wonderful simplicity to this timelapse video, which ends with a phrase that could be considered a jibe at McDonald's: “The beauty of no artificial preservatives.”
This bold approach caused quite a stir on Facebook. The video has just under 6,000 comments, with people sharing different opinions on the ad.
16. Mayple’s Vibrant and Eye-Catching Ad
Mayple’s colorful Facebook ad grabs your attention right away with its bright colors and eye-catching backdrops.
What Made It Good: The vibrant visuals make it hard to scroll past.
Plus, the ad’s production process is simple and accessible, showing that you don’t need a hefty budget or a film studio to create high-quality ads.
If you're aiming for simplicity, look no further than this Purex Facebook ad. This sleek product advertisement is effective with just one product image.
To recreate an ad like this, start by uploading a high-quality image of your product with an attractive active background.
What Made It Good: Choosing a solid background to place behind your product image. Then, add text, animation, and other effects to bring your ad to life.
While this particular ad contains no music, feel free to add background sound if you wish for an extra touch.
Successful Facebook ads don’t just sell a product; they sell a solution to the viewers’ problems.
In Ghirardelli’s Facebook video ad, they’re not merely selling chocolates. They’re offering the chance to take a break from mundane schedules.
Their ad uses contrasting images and videos—like a dull alarm clock paired with flowing chocolate—to show the audience how life can improve with their product.
What Made It Good: Consider using contrasting visuals to highlight the benefits of your product.
Using relevant graphics to help you find the perfect contrasting elements for your video ads.
Celebrity brand partnerships help people remember your ads and build brand equity.
Jennifer Aniston is a longtime partner of Aveeno, but don’t think you need to seek out the Jennifer Anistons of the world for celebrity partnerships.
Look to local celebrities or minor celebs in your niche to draw attention to your Facebook video ads.
Gather your celebrity footage and then upload your footage to your preferred video editing tool to finalize your ad by adding in text, graphics, and effects.
What Made It Good: By leveraging recognizable faces, even if they're not A-list celebrities, you can create a connection with your audience and enhance the credibility of your brand.
Additionally, using a good video editing tool to add text, graphics, and effects ensures that your ad is polished and professional, making it more engaging and visually appealing.
This combination of recognizable faces and high-quality production values makes the ad memorable and effective.
Zon Tools Facebook video ad example that uses images and text. Simple, but effective.
If you want to get your video ads up and running right away, consider making a video with imagery and text.
This ad uses contrasting images—a teddy bear and a fierce bear—to convey its message.
The secret to this type of ad is to ensure your text is large and legible.
Use images that aren’t too busy and have plain backgrounds so your text can stand out.
What Made It Good: The ad effectively uses a simple yet powerful visual contrast to grab attention.
By juxtaposing a teddy bear with a fierce bear, it immediately conveys a strong message memorably.
The large, legible text ensures that viewers can easily understand the ad's message, even if they're quickly scrolling through their feed.
This combination of simplicity, clarity, and strong imagery makes the ad highly effective and shareable.
Another one of the best Facebook ads is this one by Mila Air.
Mila Air’s ad is simple and clean, using a combination of photos and video footage of their product, along with minimal text.
Their Facebook ad doesn’t use sound and is only nine seconds long, catching viewers’ attention through the clean and sleek images.
Recreate this Facebook ad by taking several photos and videos of your product against a green screen.
You can add a colored background or keep it white and crisp, just as Mila Air has done!
What Made It Good: No sound needed. By opting for a silent ad, Mila Air ensures that the visuals alone are compelling enough to catch the viewer's attention, even in a noisy or sound-off environment.
Brevity is key. The ad is only nine seconds long, making it quick and easy for viewers to watch in full without losing interest.
Minimal text, maximum impact. The minimal use of text keeps the focus on the product, allowing the sleek images to speak for themselves.
SleepBand is an excellent example of a Facebook video ad that wasn’t filmed with top-of-the-line equipment, yet the ad has reached millions, with many people in the comments touting it as their best purchase.
It goes to show that you can make successful Facebook ads without studio-quality gear.
What Made It Good: SleepBand’s ad performs well because it tells a story by highlighting the problem its product solves.
When making your Facebook video ads, incorporate a storyline into your ad.
Film video content showing what life is like before your product and after, just like SleepBand has.
Use simple editing tools to trim and edit your footage together, add background music and sounds, and text to supplement your footage.
While on the topic of animation, let’s look at this Facebook video ad example from Brilliant.org.
Animated Facebook video ads are the perfect alternative for businesses that don’t want to shoot their own content.
What Made It Good: Animation libraries are bursting with different styles of animation, including:
Animated hands to create whiteboard-style animation videos with various doodle objects, premade cartoon scenes, and animated objects to add to each scene.
Use these libraries to search through different animated items to enhance your Facebook video ads.
AppSumo is a daily deal website for entrepreneurs.
This ad made it to our list because of its catchy visuals and intriguing copy.
The use of numbers, dynamic text, and a compelling question at the bottom make for a very engaging Facebook ad.
What Made It Good: The video incorporates a simple motion design with vibrant colors and a smart focus on “A MILLION.”
Emphasizing key phrases in your video’s text, like “A MILLION,” can be crucial for capturing attention.
The question, “Are you looking to skyrocket your business?” is highly effective at piquing curiosity.
Every entrepreneur wants to grow their business, making this question universally appealing. Finding a question that resonates with your audience is a powerful tool.
The ad clearly states that AppSumo has helped startups generate millions, which sparks curiosity about how viewers can achieve similar results.
This results-focused copy makes the ad compelling and relevant to its target audience.
Blinkist summarizes books, allowing users to read more and find key insights faster.
Blinkist excels at keeping their design consistent, and the metrics used in their ads effectively sell their product.
This ad is a prime example of how good statistics can convince people to buy.
Comprehensive Video is simple yet effective, combining images and text to clearly convey Blinkist’s message.
Viewers immediately understand the value Blinkist offers.
What Made It Good: Sleek Design videos and images feature a cohesive and attractive design, enhancing brand recognition and contributing positively to their revenue.
The video uses compelling statistics to illustrate how Blinkist solves a common problem.
By presenting a solution that resonates with its target audience, Blinkist effectively encourages action.
Calm’s video ad effectively showcases the app’s features and the serene experience it offers, providing a true glimpse into what users can expect.
Calm’s ad gives viewers a clear idea of what the app looks like and how it functions, similar to interactive game ads that let users play within the ad itself.
This transparency encourages potential users to download the app because they know what to expect.
What Made It Good: When selling an app, demonstrating its features and user experience is crucial.
The ad copy emphasizes social proof with accolades like “app of the year.”
This strategy works well because it helps Calm stand out in a crowded market by building trust and credibility and guiding users to make informed download decisions.
By highlighting the app’s ability to improve users' lives, Calm effectively communicates the value it provides.
Showing the app’s relaxing and anxiety-reducing features directly in the ad reinforces the benefits, making it clear how the product can enhance the user’s well-being.
Canva, a user-friendly design tool, showcases how easy it is to create stunning designs without any coding skills.
The ad is straightforward, demonstrating how users can take a part of their photo and create a design around it.
This resonates with many Canva users who appreciate its ease of use.
Do your research, find the most loved features, and highlight them in your video.
What Made It Good: The ad encourages users to take action by clearly showing what they can achieve with Canva.
By illustrating the possibilities, users can better understand the tool’s capabilities and feel motivated to try it themselves.
Right from the start, the ad answers the crucial question, "What does it do?" Canva’s message, “Create the designs you need,” directly addresses the audience’s needs, making it easy for potential users to decide if the tool is right for them.
Doordash is a food delivery company with a vast network of partner restaurants.
To attract potential delivery drivers, Doordash crafts targeted ads that resonate with their audience.
This ad effectively explains the process of becoming a Doordash delivery driver, addressing potential concerns and showing how easy it is to get started.
By resolving objections and providing clear steps, the ad turns potential candidates into actual drivers.
What Made It Good: The video is designed to blend seamlessly with other viral content on social media.
Its humorous and fast-paced scene changes grab viewers' attention, making them curious and more likely to watch till the end.
The ad targets individuals looking for side hustles, emphasizing the ease of earning extra income with Doordash.
By understanding and addressing their audience's needs, Doordash attracts the right people to join their team.
Gymshark, a fitness apparel company, created an ad featuring Steve Cook that combines experience, value, and celebrity endorsement.
The ad celebrates milestones and achievements, associating the brand with happy and positive moments in people's lives.
This connection helps to increase sales as viewers can envision themselves achieving similar goals with Gymshark's products.
The moments shared are relevant to the brand, like showing fitness achievements for a fitness app.
What Made It Good: The ad communicates what users can do once they download the app, helping potential customers understand the benefits and functionality of the product.
This approach effectively informs viewers and encourages them to take action.
Featuring Steve Cook, a well-known figure in the bodybuilding community, adds credibility and trust to the ad.
Celebrity endorsements can be powerful, especially when the celebrity resonates with the target audience, making the product more appealing and trustworthy.
HubSpot, a developer and marketer of software products for inbound marketing and sales, created a video ad that gives viewers a simple and positive experience of using their platform.
The ad effectively showcases the transformation in users' lives before and after using HubSpot.
By illustrating the clear benefits and improvements, it emphasizes the product's value.
This technique is similar to how personal trainers highlight clients' progress to demonstrate effectiveness.
What Made It Good: The ad provides a compelling visual of what life looks like without HubSpot, helping viewers relate to the scenario.
By seeing the struggles and then the resolution, viewers can easily imagine themselves benefiting from the product, making the message more impactful.
HubSpot’s ad addresses common pain points faced by potential customers. By showcasing how their software resolves these issues.
Intercom is a messaging platform enabling businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
We handpicked this ad for our Facebook video ad examples list because it is super entertaining and effectively showcases the value of Intercom’s product.
The beginning of the video is catchy, native, and funky, which hooks viewers and keeps them engaged until Intercom starts discussing their product.
The creative and unique style of the video helps it stand out. Instead of copying others, Intercom takes inspiration and creates its distinct approach, which captures attention.
What Made It Good: Bridging information and entertainment is becoming the norm. Intercom’s video delivers valuable information in a fun and engaging way, making it enjoyable to learn about their product.
The ad shows how Intercom's product can improve what people are already doing. Demonstrating that their product offers a better way of accomplishing tasks convinces viewers of its usefulness.
Lyft is a ride-sharing company with a mobile app, offering car rides, scooters, a bicycle-sharing system, and food delivery services.
Multiple Storylines keep people engaged by creating scripts for 3-5 different storylines that happen simultaneously with multiple cuts.
It's perfect for social media, where short attention spans demand a lot of action to captivate viewers.
What Made It Good: To align your brand with adventure and fun, it's crucial to showcase these elements in your advertising.
This approach helps connect with audiences who value excitement and enjoyment. For instance, Red Bull's aggressive strategy of sponsoring extreme activities like motocross or stratosphere jumps aligns with its brand image.
Highlighting the various ways people can use your product is an effective strategy.
For example, Lyft’s ad shows users taking a bike to a party or a cab to a business meeting.
If your product or service caters to a wide range of needs, showcasing these diverse applications can attract a broader audience.
Movie trailers are among the most engaging video ads, and Netflix masters this art.
By showcasing only the best highlights, they craft intriguing storylines that keep viewers entertained and eager for more.
Craft a narrative that viewers can follow. People love stories and learn from them.
A successful ad often features a storyline that addresses a common problem and presents a solution.
What Made It Good: Highlight the highest-quality footage. Whether your video is 30 seconds or longer, the focus should be on delivering top-notch quality.
High-quality videos are more likely to convert viewers into customers.
Utilize brand ambassadors or influencers. People are influenced by the actions and endorsements of celebrities.
Including footage of well-known figures can significantly boost the effectiveness of your ad.
Nike is a sportswear company that sells everything from soccer balls to running jackets.
This particular ad stands out for its simple design that emphasizes multiple products.
The ad showcases various products with a straightforward approach, focusing on the items themselves rather than an elaborate background.
The main focus of the ad is the product itself.
When people see this ad, they are drawn to the shoes.
While the background and design are important, the emphasis should always be on the product you are trying to sell.
Nike nails this approach.
This method highlights the product details that customers care about the most.
What Made It Good: This ad essentially functions as a carousel ad with product variants in a video format.
If you have a successful carousel ad with images, consider transforming it into a video for potentially even better engagement.
Nike's ad is a great example of how simplicity, product focus, and strategic branding can make a powerful impact on viewers.
Shopify’s video ad provides an inside look at their e-commerce platform and features.
This ad excels by clearly showing what users can expect from Shopify’s platform and outlining key features that cater to the needs of e-commerce businesses.
Shopify effectively uses simple and direct language to communicate the main benefit of their platform—helping businesses “grow their revenue.”
Knowing the precise outcome your audience desires and highlighting it in your video can significantly increase engagement.
What Made It Good: The ad addresses the common question of “What will I get?” by listing features and services offered by Shopify.
Providing clear and concise information helps potential customers understand the value of your product and make informed decisions.
Shopify positions itself as a supportive partner for its users, emphasizing that they are there to help businesses succeed.
Building a relationship based on trust and support fosters customer loyalty and long-term engagement.
Trello’s video ad showcasing its project management tool.
The ad highlights a single, crucial benefit – real-time collaboration.
By focusing on this key feature, Trello effectively communicates its value proposition, addressing a common pain point for its users.
Trello maintains a consistent design style across all its ads, reinforcing brand recognition.
This approach can significantly enhance brand recall and trust among viewers.
Clear and Simple Messaging: The ad uses straightforward language, like “real-time team collaboration,” making the feature easy to understand.
This simplicity is crucial in capturing the audience’s attention quickly and conveying the message effectively.
What Made It Good: Identifying and emphasizing the most important benefit of your product or service can be a powerful marketing tool.
Maintaining a consistent design style helps in building brand recognition and trust.
Clear and concise messaging is essential to grab attention and convey your message effectively.
LastPass’s metaphoric video ad effectively demonstrates the utility of its password manager service.
This ad uses a strong metaphor to illustrate a common experience, making the product’s benefits clear and relatable.
Using metaphors can make complex products easier to understand and more memorable.
While challenging to execute, a well-chosen metaphor can set your ad apart and increase viewer engagement.
What Made It Good: Explaining how your product or service helps customers through a relatable situation is a powerful way to convey its value.
For example, if you sell a website security service, you might compare it to securing a house to prevent theft.
Presenting scenarios where your service solves a common problem helps potential customers see the necessity of your product, driving them toward a purchase decision.
Uber Eats is a food delivery service by Uber, the ride-sharing company.
We selected this ad for our Facebook video ad examples list because it showcases a variety of compelling features that might convince users to start using Uber Eats.
If you’re unsure which features resonate most with your customers, highlight all your amazing features.
The best way to convince someone is to give them numerous reasons to buy with no perceived risk.
Highlighting as many features as possible can be an effective strategy to push people to want what you have to sell.
What Made It Good: Demonstrating real people using your product helps viewers imagine themselves doing the same.
If your product or service creates a memorable moment, capture it and include it in your Facebook video ad.
VSCO is a popular photography mobile app known for its powerful editing tools and presets.
Giving people a simple yet clear message about a feature your app offers can be enough to convert viewers into customers.
Highlighting your app’s best feature, as demonstrated by user feedback, can significantly enhance its appeal.
“Choose from 200+ presets” is a major selling point for VSCO.
This single, powerful feature can convince future users to download the app.
Identify such a feature for your product and emphasize it.
What Made It Good: It shows the journey. Bringing people through the process of using your product or service, from start to finish. This method captivates and attracts potential buyers.
Use a dynamic presentation of your logo with graphic design instead of a static image.
Facebook video ads need to be dynamic, including your logo, to maintain viewer engagement.
Fashion Nova leverages celebrity endorsement in a very native and engaging video format.
In this video ad, a celebrity creates a natural-looking video that seamlessly blends with typical social media content.
Including a discount code is a powerful incentive for potential customers.
Offering a discount can entice viewers to make a purchase, providing them with a sense of accomplishment and value.
This approach has proven to deliver exceptional results, as demonstrated by this ad.
What Made It Good: Leveraging celebrity influence is a highly effective strategy to drive product interest and sales.
Celebrities have a strong impact on consumer decisions, so selecting a celebrity who resonates with your target audience is crucial.
The ad's natural appearance makes it indistinguishable from regular social media posts.
This native approach enhances engagement and reduces ad fatigue, leading to better overall performance.
In today's fast-evolving digital world, capturing and retaining attention is a significant challenge.
We've explored and showcased the incredible power of video content in achieving this goal.
These ads stand out for their creativity, emotional resonance, and strategic execution, making them highly effective in driving engagement and conversions.
To summarize, the most successful Facebook video ads share these common attributes:
By incorporating these elements into your own video ads, you can enhance your Facebook advertising strategy and achieve better results.
As you craft your next campaign, take inspiration from these examples and remember that the magic of a compelling video ad lies in its ability to connect, engage, and inspire action.
In a world where video content is king, mastering the art of the Facebook video ad is no longer optional—it's essential.
So, go ahead and create videos that not only capture attention but also drive meaningful engagement and conversion.
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