Video marketing is arguably the best way to effectively advertise a product or service to as many people as possible.
There are many tools out there that can help you a ton in your upcoming marketing campaigns.
And guess what? Today we’ll be conversing about just that!
In today’s article, we will filter out 20 of the best video marketing tools that’ll make your process super easy.
Creating a great video starts with a well-written script.
Video scripting tools help you write, organize, and plan your content.
They make it easier to turn your ideas into clear and engaging messages, ensuring your video communicates effectively.
In this section, we’ll be learning about some of the best video marketing tools for script writing that’ll help you realize your ideas.
Celtx is a robust video marketing tool that focuses on pre-production and scriptwriting.
It simplifies the creation of professional-grade scripts and storyboards, offering features like a user-friendly script editor, customizable templates, and collaborative tools.
With its production scheduling and budget-tracking capabilities, Celtx allows users to manage and organize their projects effectively.
Its cloud-based platform enables real-time collaboration, ensuring that team members stay aligned throughout the production process.
Whether you're crafting detailed scripts or planning complex video projects, Celtx provides a comprehensive solution.
For anyone looking to streamline their video production workflow and enhance project efficiency, Celtx is one of the best video marketing tools available.
Price: $14.99-$59.95/month
Key capabilities: Integrated pre-production suit, real-time collaboration, script-to-storyboard transition, etc.
ChatGPT is a cutting-edge video marketing software tool that excels in video scripting.
Leveraging advanced AI, it assists creators in generating compelling and personalized video scripts tailored to their audience.
With natural language processing capabilities, ChatGPT can craft engaging dialogues, scene descriptions, and narrative flows, making the scripting process efficient and creative.
Making it quite the effective tool if you’re just starting out with AI-generated videos.
This tool also provides real-time editing suggestions and script optimization for SEO, ensuring your content is both captivating and discoverable.
As one of the best video marketing tools available, ChatGPT streamlines video scripting, helping marketers produce high-quality, engaging videos with ease.
Price: $0-$30/month
Key Capabilities: Idea generation, rapid iteration, integration with marketing goals, personalization, etc.
WriterDuet is a dynamic video marketing software tool designed for collaborative scriptwriting and story development.
It provides a cloud-based platform where multiple users can work on the same script in real-time, making it ideal for teams and creative projects.
Key features include a user-friendly interface, automatic formatting, and advanced outlining tools that help structure and refine scripts efficiently.
WriterDuet also supports import and export in various formats, ensuring compatibility with other writing tools and production software.
With its focus on collaboration and organization, WriterDuet stands out as one of the best video marketing tools for creating compelling video content.
Price: $0-$13.99/month
Key Capabilities: Real-time collaboration, Cloud-based access, Professional script formatting, etc.
Scrivener is a powerful video marketing software tool designed to aid in the comprehensive planning and writing of video scripts.
It provides an organized workspace with features such as a corkboard for storyboarding, a binder for managing scenes, and customizable templates for different script formats.
Scrivener’s robust tools for outlining and structuring content help writers break down complex projects into manageable sections.
Additionally, its research management features allow users to store notes, images, and other reference materials within the project.
Ideal for both scriptwriting and broader content planning, Scrivener is considered one of the best video marketing tools for creating detailed and structured video content.
Price: $58.56(standard license) & $49.78(educational license) per month.
Key Capabilities: Flexible organizational tools, Multi-format export options, Detailed project and research management, etc.
Storyboarding is essential for planning your video's visuals.
We’ve found some amazing video marketing tools for storyboarding that can make the entire process much easier.
These tools let you create detailed frames and sequences, helping you visualize every scene.
They make sure everyone on your team understands the video's flow and structure.
So, let’s have a look at some of the best tools for storyboarding.
Storyboarding is one of the most important steps in producing a video and at times can be quite challenging.
But with Boords at your disposal, it won’t be anymore!
But why is that?
The ton of features and tools offered by Boords is something that you can rarely get anywhere else.
Take for example the vast variety of AI features it offers, like generating custom AI characters, creating images that express your vision, and bringing variation to your storyboard scenes.
The other features that fascinate people include AI storyboard generation, AI script generation, real-time updates, versioning, animatics, frame statuses and so much more.
Take our word on it and save your time by using this mind-boggling video marketing tool in your next project.
Price: $0-$127/month
Key Capabilities: Storyboard creation, Scene Management, Collaboration, and feedback tools, etc.
FrameForge is a cutting-edge video marketing software tool designed for pre-visualization and storyboarding, making it ideal for detailed video planning.
This platform allows users to create and visualize complex scenes before filming, offering features like 3D modeling, virtual cameras, and character placement.
Users can easily design shot compositions, adjust camera angles, and simulate lighting conditions to perfect their video before production begins.
FrameForge's intuitive interface supports collaborative work, enabling teams to share and refine storyboards efficiently.
By streamlining the planning process, FrameForge helps creators save time and resources, ensuring a smoother production phase.
For anyone serious about crafting detailed and effective video content, FrameForge is a valuable asset.
It truly is one of the best video marketing tools out there!
Price:
Key Capabilities: 3D storyboard visualization, Camera angle and shot planning, Character and prop management, etc.
“Storyboard That” is an innovative video marketing tool designed to simplify the storyboarding process for creators and marketers.
It offers a user-friendly platform for visually planning and organizing video content through customizable storyboard templates.
Users can drag and drop characters, props, and scenes into their storyboard, making it easy to outline each scene's key elements and transitions.
The tool also supports collaboration, allowing teams to work together on storyboards in real time.
“Storyboard That” enhances project clarity and efficiency, helping creators refine their video concepts before production begins.
For anyone looking to streamline their video planning process and improve storytelling, “Storyboard That” is a fantastic choice.
Price: $0-$16.73/ month
Key Capabilities: Drag-and-drop storyboard creation, Customizable templates, Character and scene library, etc.
StudioBinder is a versatile video marketing tool designed to streamline project management and pre-production tasks.
It offers an array of features for organizing and planning video content, including customizable shot lists, detailed production schedules, and comprehensive call sheets.
Users can manage their entire project from a single platform, coordinating tasks and collaborating with team members effortlessly.
StudioBinder’s intuitive interface allows for easy tracking of deadlines and resources, ensuring the smooth execution of video projects.
The tool also integrates with other productivity apps, enhancing workflow efficiency.
For creators seeking to simplify their production process and improve team collaboration, StudioBinder is an invaluable resource.
Price: $29-$99/month
Key Capabilities: Storyboarding and shot lists, Production scheduling, Team collaboration features, etc.
Editing and animation is crucial for bringing your video to life.
Here are some tools that help you cut, edit, and animate your footage, ensuring your final product is polished and professional.
They offer features to enhance your video's quality and creativity.
So, let’s see what these video marketing tools have to offer.
Animoto is a user-friendly video marketing software tool through which you can produce professional-quality videos.
It has a vast library of music and stock footage, pre-built templates, and drag-and-drop editing tools, making it one of the best video marketing tools.
You can give your imagination shape with the help of Animoto.
From promo videos to tutorial videos, Animoto has it all!
And what’s more surprising is that you can use all of Animoto’s standard features in its free plan with the only downside being a watermark on the videos.
Amp up your brand awareness and video engagement with Animoto today!
Price: $0-$17.41/month
Key Capabilities: Drag-and-drop video creation, Customizable templates, Music and text overlays, etc.
Promo is a video creation platform where you can create compelling video content from stock videos, photos, etc.
It has a library of millions of high-quality video clips and music tracks from which you can choose to your heart’s content.
You can make YouTube video ads, video listicles, inspirational videos, promo videos, LinkedIn ads, Instagram story ads, and more.
What makes this video marketing tool different from the rest?
PromoAI’s Creative Copilot, through which you can create enthralling social media videos in mere minutes or get real-time updates just by chatting with PromoAI, no sweat!
It is trusted by many renowned multinational brands and customers alike, so how about giving it a go?
Price: $29-$199/month
Key Capabilities: Video creation and editing, Templates and stock footage, Social media integration, etc.
Source: Medium
Adobe Premiere Pro is a leading video marketing tool favored by professionals for its powerful editing capabilities.
It offers a comprehensive suite of features, including advanced color grading, multi-camera editing, and a vast library of effects.
Premiere Pro's robust timeline allows for detailed editing, making it ideal for complex video projects.
Its seamless integration with other Adobe Creative Cloud applications enhances workflow efficiency.
Whether for marketing campaigns or cinematic productions, Adobe Premiere Pro empowers creators to produce stunning videos that captivate audiences.
Price:
Key Capabilities: Advanced video editing tools, Multi-camera editing, Integration with Adobe Creative Cloud, etc.
Final Cut Pro is one of the best video marketing tools for Mac users seeking professional-grade editing capabilities.
It features a magnetic timeline, advanced color grading tools, and support for 360-degree video editing.
Final Cut Pro’s intuitive interface streamlines the editing process, making it accessible for both beginners and experienced creators.
The tool also offers powerful performance optimizations, ensuring smooth editing even with high-resolution footage.
With its extensive features and capabilities, Final Cut Pro is an excellent choice for marketers looking to create visually compelling videos that stand out in the digital landscape.
Price: $299.99
Key Capabilities: Professional video editing, Magnetic timeline, Advanced color grading and effects, etc.
Hosting and distributing your video efficiently is key to reaching your audience.
We listed out some of the best tools that can aid you in this purpose.
These video marketing tools provide platforms to upload, manage, and share your videos.
They ensure your content is accessible and can be easily shared across different channels.
Let’s take a look at these tools.
Wistia is one of the best video marketing tools that offers you, the user high-quality hosting, recording editing, marketing automation, detailed analytics, and this is not even the end of it.
This platform is feature-rich and comes with features like video player customization, built-in accessibility options, lead generation tools and so much more.
Now, what if we tell you that you can experience it completely free of cost?
Yes, you’re right on the uptake!
You can either enjoy the free plan or go for a subscription with which you can enjoy everything this platform has to provide.
You can also enjoy a free 14-day trial for the advanced plan just by creating an account, now isn’t that sweet?
Right now, over 425,000 marketers make use of this amazing tool to meet their video marketing needs.
So, what are you waiting for?
Go and start planning for your next marketing campaign on Wistia right now!
Price: $0-$319/month
Key Capabilities: Video hosting and analytics, Customizable player options, Lead capture and call-to-action tools, etc.
Vimeo is a video-hosting platform that comes with a lot of perks.
You can create, record, and edit your video or even host an event or webinar.
Invite people to collaborate in cooking up something never seen before with the help of the team library.
Don’t know where to start?
Don’t worry as you can choose from a variety of video templates and craft your recipe of magnificence.
Want to know the engagement, likes, impressions, views, total watch time, and overall performance of your uploaded video?
Vimeo got you!
You can see the performance and everything that you need to know about your video with the help of analytics.
Vimeo is one of the most popular and reliable video marketing tools in the entire world, so you can go for it without any hesitation.
Price: $0-$65/month
Key Capabilities: Video hosting and privacy controls, Advanced analytics, Customizable video player, etc.
Another handy tool makes it to the list!
Vidyard is a powerful tool for all the video marketers out there.
But what does it offer?
A simple and easy-to-navigate UI, easy video creation (record videos for up to an hour), screen recording, AI script generator, real-time viewer insights, quick editing, and the list just goes on.
It’s like the ultimate weapon in your arsenal that you use to take down the boss in one hit in a video game.
The amalgamation of everything in one tool, that is Vidyard!
There are 4 basic plans that one can opt from namely the Free one where you don’t need to spend a penny but it comes with its limitations, then the pro, plus, and ultimately the business plan.
Typically, you can go for the free plan but you won’t be able to state your CTA, add your branding, or have real-time viewer insights as features like these aren’t included in the free plan.
Nonetheless, we fully recommend you use this tool for your video marketing needs.
Price: $0-$59/month
Key Capabilities: Video hosting and analytics, Personalized video messaging, Integration with CRM and marketing tools, etc.
An easy-to-use video marketing tool for video recording and screencast animation, Loom it is!
Trusted by millions of users worldwide and some of the most famous brands, Loom ranks in the league of the best.
Now, you can turn your videos into text with the help of the brand-new Loom AI.
Its screen recorder is also in a class of its own, you can also add emojis, comments, and CTAs to your video message.
Connect to people effortlessly by using captions and transcripts in your video available in more than 50 languages.
Like any other platform, Loom also has its free and monthly subscription-based plans which have their own pros and cons.
With Loom you can just do more!
Price: $0-$12.50/month
Key Capabilities: Screen and video recording, Real-time video sharing, Simple editing and annotation, etc.
Tracking and optimizing video performance is vital for measuring success.
Here, in this section, we will learn about some video marketing tools that can help you with this.
These tools help you analyze viewer engagement, track metrics, and optimize your content.
They provide insights to improve future videos and achieve better results.
SproutVideo provides a secure and customizable video hosting solution with powerful analytics and marketing tools.
It offers detailed viewer insights, lead capture forms, and SEO optimization features, making it a favorite among marketers.
You can go for a 30-day free trial to test out the platform but actually, there isn’t a free plan in SproutVideo and thus you’ll have to pay to use the platform after the end of the free trial.
But still, it is one of the on-demand video marketing tools for all kinds of businesses.
Price: $10-$295/month
Key Capabilities: Video hosting and management, Advanced privacy settings, Detailed analytics, etc.
BombBomb focuses on video email marketing allowing their users to create and send personalized video messages to their audience.
What’s amazing about it is its integration with email platforms and detailed tracking features which can help a business to improve their engagement and conversions.
BombBomb claims that the users generally get a 68% higher conversion rate, 2 times the average email clicks, 5 times more customer engagement, and more.
You can try out this platform for the first 14 days for completely free and that too without entering your credit card credentials.
BombBomb operates in more than 43 countries for thousands of businesses daily, which just goes to show the level of trust this platform has managed to gain in the market.
Price: $33-$49/month
Key Capabilities: Video email messaging, Video tracking and analytics, Integration with email platforms, etc.
High-quality hosting, live streaming, and detailed analytics to know every intricate detail of your video’s performance, yes it’s Brightcove we’re talking about.
With the help of this video marketing tool, you can do everything and anything, whether it is to create a pipeline, grow revenue, or drive brand recognition, this platform has it all!
Brightcove has already partnered up with the likes of The New York Times, Sony BMG, WashingtonPost, etc.
That’s how you know if you are choosing the right platform or not.
Its enterprise-level features and integrations on top of its marketing tools make it a top choice for large businesses.
So, what are you waiting for?
Go check out Brightcove right now!
Price: $199-$999/month
Key Capabilities: Video hosting and monetization, Advanced analytics, Customizable video player, etc.
Are you a YouTube creator or marketer who’s looking to launch his campaign on the said platform?
If you are, then this one is perfect for you!
TubeBuddy is a browser extension that is particularly designed for YouTube creators.
It offers tools like SEO optimization, video promotion, thumbnail analyzer tools, Video A/B testing tool (get much deeper insights with the help of AI), and a Keyword explorer tool and this is not even the end of it.
You can do so much with the help of this platform that it’s almost frightening.
TubeBuddy claims that active users saw a 79% increase in the number of views and 32% in the number of subscribers compared to when they first started.
With more than 10M total users Tubebuddy keeps on growing in popularity every day between marketers.
Start making waves on YouTube today with the help of TubeBuddy!
Price: $2.25-$14.50/month
Key Capabilities: YouTube SEO tools, Video optimization suggestions, Performance tracking and analytics, etc.
All right guys, that was it for today’s article.
Now, it’s about time to wrap up.
Hope you enjoyed it, we will talk about more such interesting topics in the future so that you too can increase your productivity and stay up to date with the industry trends.
It’s about time to bid you guys farewell and wait before going make sure to keep a tab on Broadcast2World for more such amazing articles.
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