You only have seconds to get people talking about you, 8.25 seconds to be precise.
But getting people to notice your business is just the first step.
Turning them into customers is where the real magic happens.
And that’s where animated videos for business come into the picture.
In this blog, I will be putting the magic of such videos on full display and show you how brands use them to make their message unforgettable.
With 25 handpicked video examples to give you some inspiration along the way.
Image Credits: Freepik (Source)
Business animation videos are animated clips used by brands primarily for marketing and educational purposes.
These videos have various immersive visual elements like:
Their primary function: To present information in a way that enhances viewer understanding and retention.
These animated videos do a great job at captivating your prospects so they see what your business has to offer.
As I touched upon earlier, longer attention spans are slowly fading away.
Everyone, from an individual consumer to a B2B business, needs the right thing presented to them in the quickest way possible.
Traditional brand explainer videos, though effective, may fall flat in such a scenario.
And that’s where business animation videos can step in and captivate your prospects so they see what your business has to offer.
But what do these videos look like in practice? Let’s have a deeper look in the next section.
Action without inspiration is the same as shooting arrows in the dark.
In this section, I will be going over the 25 best examples of animated videos for business and what makes them so effective in their own right.
Starting with…
Let’s kick things off with this example from Logitech.
The folks at Demo Duck were onto something when they made this video for them.
In their own words:
“If you have a physical product, the best way to make your audience drool over it is to watch a 3D version of it rotate in space”
Simply put: They used 3D animation to give viewers a product demonstration from Logitech.
Visualization also helped viewers see the value in Logitech’s products and the amazing things they could achieve with them.
Imagine your business solved a problem that affects the masses.
Before you know it, your brand is now the news of the hour. But instant brand recognition is often short lived.
To play the long game, you need to make your brand perception memorable.
Perhaps Divvy Parking here can give you some pointers with this corporate video.
Taking help from Kasra Design, this animated brand explainer video talks about Divvy’s mobile app and how it solves challenges in commercial parking.
It prioritizes simplicity over drawn out technical jargon, without coming across as condescending.
I get it: You want your animated videos for business to cover everything your audience needs.
But when you focus on too many targets at once, you end up hitting none.
The solution: Pick one specific problem that speaks to one specific consumer.
This B2B animation video from Cisco puts this philosophy to the test.
It speaks to businesses looking to improve their productivity with cloud-based solutions.
Using animation further helps Cisco maintain specificity in this video.
Cutting the fluff and only covering things that matter to their target audience.
Speaking of specificity, here’s another example from Zapier.
They start by addressing the problem of manually managing your leads, something their audience can instantly relate to the second they watch the video.
The video follows a mixed-media animation style.
Blending animated highlights of Zapier’s automation software and a live-action display of the person who is doing the voiceover.
Quite an amazing way to show their software’s main USP while making it relatable for their viewers at the same time.
It’s easy for consumers to associate your business with the products or services you provide.
But to truly win their hearts, they also need to feel like they’re part of your brand story.
And business animation is a great way to accomplish this.
Case in point: Deloitte.
They turn their brand vision into this company introduction video that gives viewers a peak into Deloitte as a business.
But most importantly, it builds an emotional connection with the viewer by showing how Deloitte is a brand for the people it serves.
Every business strives to put their customers first before anything else.
But we often ignore the customer’s perspective here.
For them, they need to see it to believe it.
In this example, Eurofirms shows you an amazing way to do this.
Taking help from Dedo Ciego, they use stop-motion animation to shed light on their business.
Their video’s opening line is a masterclass in wordplay that grabs attention:
“The human resource company where humans are much more than resources”.
Adding such thoughtful sentences in your video script is how you make a brand message stick, long after the video ends.
Imagine a scenario where you encounter two brands.
One brand’s message is taken as the absolute truth.
The other brand seems to stay under the radar, falling short of making their desired impact.
Here’s the key difference: Presentation.
How you present your message is just as important as what you include in it.
And to drive my point home, here’s an example from Slack.
Their message is all about how their software simplifies workplace productivity.
Adding character animation and motion design into the mix makes their message more impactful and worth the viewer’s time and curiosity.
Bringing customers to their products and services is the usual fare for most businesses.
What if your business is striving for a noble cause?
Suddenly, a product’s value proposition or a service’s USP takes a backseat.
It’s now about your business’s mission statement and how it’s helping you make a difference in the world.
This example from Neil Squire Society on their Makers Making Change (MMC) program shows how animated explainer videos can help people resonate with your business’s noble vision.
Made in collaboration with the good folks at Creamy Animation, it explains MMC’s business model and how they help people with disabilities.
This example shows that it’s not always about your products or services.
Why you do what you do is equally important.
It’s easy to talk about how businesses add convenience to the lives of their customers.
Showing it virtually, however, is not so easy.
As we saw for Eurofirms, your customers need to see it to believe it.
Let this business animation video from Amazon show you how it’s done.
They use 3D cartoon animation to talk about their Amazon One service.
The characters are designed in a way that you see yourselves in them.
You see yourself using Amazon’s services to make things simpler and get a fairly accurate idea as to how their services work.
Animation makes this brand association not only feel natural but also fun.
90% of businesses with a clear mission statement achieve growth that meets or even surpasses their industry norms.
Translation: Your mission statement matters too.
And when your audience relates with your mission statement, your business grows leaps and bounds.
The question is: How do you make your audience feel the essence of your vision?
Starbucks shows you a way with this business animation video.
It starts with answering a question that’s closely related to their brand.
Using a soothing voiceover and animation to shed light on their motivations and brand vision.
You’ll also notice Starbucks subtly adding some of their coffee blends during the later parts of the video.
It’s not to sell you those products.
Rather, they use it to build a strong association between their mission and their coffee products and that’s what hooks the viewers in.
It seems Deloitte isn’t done with business animation videos just yet.
In this example, they feature a day in the life of one of their employees, Ben.
With this employee testimonial, they also show their mobility solution’s role in his life.
Animation helped Deloitte show their employee’s experiences to the world in the most genuine way possible.
While also bringing viewers along for the journey and letting them in on the experience.
This next example comes from CommunyCo.
They entrusted Wyzowl to make this explainer video which highlights the main USP of CommunyCo’s business.
But what stands out in this video is the animated characters and what they represent.
Notice how each character is distinctly designed to be different from each other.
A great step to make the video more inclusive for people from all walks of life.
It then goes on to show how Communyco’s platform looks like.
Giving a brief rundown on the platform’s layout and all the things that are possible with it.
In many cases, brands simply state their offering in the hopes that their audience immediately gets it.
But in reality, it confuses your audience even more.
ONO decided to take a different approach here with their business animation video.
Taking help from Vladimir Marchukov, they set the record straight on their decentralized social network and its various salient features.
The thing that takes the cake here is the motion design of the video.
Abstract shapes and jaw dropping transitions provide a fresh look.
Making ONO’s offering stand out in as much time it takes for you to watch a video ad.
Popular brands struggle with getting new customers just as much as new brands.
But with the right tools, this can be smooth sailing in either case.
Videos have proven to be one of the best tools for this.
And this example from TrueCar shows what I’m talking about.
In my opinion, this is a visual masterpiece that takes storytelling to the next level.
The character animation incorporates a beautiful blend of emotions and relatability for viewers.
While shedding light on what TrueCar does best.
Sometimes in the pursuit to sell a product or service, brands miss out on opportunities to connect with the audience on a deeper level.
But when visual storytelling is added into the mix, it turns into a conversation that feels personal and authentic.
Business animation videos aren’t always about getting new customers. They can be used as educational material too.
A medium that you can use to present your expertise in your industry.
Nexxus Group did just that with this infographic video.
Demoflick made it a point to show that Nexxus Group knew what they were talking about.
They used animation to visualize the merchandise delivery process while talking about the challenges in the merchandising industry.
It’s clear that Nexxus Group has a specific message targeted towards a specific audience in this video.
And if Cisco’s example has shown you anything, you will see why this specificity is what makes this video effective.
The examples I have shown you so far have one thing in common.
Your business animation video is an extension of your brand.
Whatever your audience sees in your video plays a role in forming a perception about you as a brand.
So it’s crucial to get this association right.
Giant Ant had a few tricks up their sleeves when they helped Spotify do just that.
In this video, they depict a moment of reaching a zen-like state while listening to your favorite song.
And to establish an association that you won’t forget, it gives Spotify the center stage here.
The video isn’t about Spotify and their Premium subscription.
It’s about how Spotify elevates your music listening experience that makes you forget the world around you.
Again, benefits over features take the win here.
It’s easy to mistake this video from Bankwest as a still from a Pixar movie.
But that’s exactly what they want you to think about the second you lay your eyes on the video.
This business animation video talks about Bankwest and how it simplifies personal finance for users.
But the USP alone wasn’t enough to turn heads.
That’s where animation came to the rescue.
The 3D characters and visual assets are simply eye-candy that’s hard to miss.
The video doesn’t beat around the bush or go into confusing tangents.
It honors the needs of the viewers and answers their common queries by presenting Bankwest as the solution they were looking for.
More than 90% of smartphone owners use mobile apps.
But just because an app exists doesn’t mean it will get users right away.
Users first see how an app solves their problems before even thinking about downloading it onto their smartphone.
Where do videos fit in all of this?
For starters, having an app preview video can get users excited.
While providing clarity on app utility and how to use it to get maximum benefit.
To demonstrate, have a look at this business animation video from Med Mart.
One look and it’s obvious that the folks at Morphine went all out on this video.
Using vibrant colors and 3D characters to simplify what the Med Mart app does and how to use it.
In this example, DigitalOcean takes an interesting approach to get viewers talking about their new subscription product.
Most tech explainer videos focus too much on the technical features than on the benefits.
I’m happy to report that this isn’t the case here.
DigitalOcean uses character animation to weave a story around their new product.
The technical features make appearances just like you would see in a story where the plot develops the more you dig deep.
It gets people excited about what will happen next and keeps delivering on the viewer’s fascination with every passing frame.
This business animation video introduces a software company called Chain.
Made by Thornberg & Forester, the video leaves no stone unturned when it comes to core messaging.
Just like software demo videos, it demonstrates the value of Chain and the functionalities that are important to their users.
Coupled with seemingly immersive animation, we get an end-product that not only does its job, it does it well (exceptionally well in my opinion).
63% of people remember a good story. While only 5% remember statistics.
Which is to say: Simply stating something and expecting it to make sense to your viewer is not how you make moments memorable.
You have to make an effort to make your presentation not only effective but also visually appealing.
I’ll let Stampsy here show you how it’s done.
Using photorealistic 3D animation makes their message feel surreal and immediately immersive.
The video follows a modern aesthetic which catches the eye and hooks you right away.
And when you look at what Stampsy does, it all makes sense.
They are into making visuals tell a story.
And animation here has helped them live up to their name.
In the case for Cisco, we saw how specificity was the one thing that helped their message stand out in their video.
But how specific can you get with animation?
As it turns out, you can be as specific as you see fit, thanks to the flexibility that business animation videos provide.
Let’s see an instance of this here with JivoChat.
Taking assistance from the good folks at XPLAI, they shed light on their chatbot and how it helps businesses reduce bounce rates and increase conversion rates on their website landing pages.
Notice how detailed and eye-catching the animation is.
It made me want to keep watching till the very end.
And I’m sure it will do the same for you.
This business animation video makes visual storytelling seem easy. But don’t worry. I’ll break it down for you.
Sonoiz decided to use animation to speak to the worries of independent musicians. With Yans Media, they show their audience a new way to monetize their music samples effortlessly.
The video doesn’t have a voiceover. But the visual elements and immaculate storytelling more than make up for it.
And to make it truly personalized for their audience, Sonoiz features upbeat music and shows a typical music production setup in the video.
Showing musicians that they not only understand their problems, they are fighting their battles with them every step of the way.
Getting a business off the ground is not easy. But having a business doesn’t guarantee that customers will come knocking on your door.
Here’s the deal: Customers need to see that your business plays a role in making their lives easier.
Silva Homes decided to do this using a company introduction video in this example.
They took help from Pie Hole TV with a desire to go the extra mile.
Incorporating detailed illustrations to turn every frame into a visual masterpiece.
Speaking of frames, they also included frame-by-frame animation to make the visual design more realistic.
Such attention to detail is what their audience was looking for.
And with animation, they not only delivered on it, they went a step further.
We conclude our exploration with this example from Microsoft. Taking help from REMADE, they talk about the many benefits of cloud technology in this video.
But you’ll notice that they don’t feature any product. Nor a call to action at the end.
Does this make the video less effective? No at all.
Microsoft simply lets their brand appeal do the talking here.
The immersive motion graphics and the subtle color palette add to that appeal even further.
Taking you on a visual journey like no other.
By the end, you'll be wondering how Microsoft was able to cram so much into a mere 32-second video.
Making an animated video for business requires breaking your video production into the following steps:
While this is a general outline on how to make an animated video for business, it’s just the tip of the iceberg.
For a more detailed guide on getting started with business animation video production (or animated video production of video marketing in general), I recommend you check out: “How to Make an Animated Video: Everything B2Bs Need to Get Started”
There are 5 major types of animated videos made for businesses. They are as follows:
But I’m not quite done when it comes to the types of animated videos particularly used in video marketing.
To give you a bigger picture, I recommend checking out this article next: “20 Types of Video Marketing & Which is The Right One For You?”
The dynamic nature of animated videos made for business makes pin-pointing an exact price figure a bit difficult.
But based on our three-tier pricing model and actual client experiences, a typical business animation video should cost somewhere between $10k-$25k.
As for the specifics, check out: “Explainer Video Cost: A Clear Breakdown of What You’re Paying For”
Business animation is used across every major industry you can think of:
And the list goes on.
But the bigger question is: How does the usage of animation differ based on industry?
Here’s a detailed blog that explores this question with the help of robust examples: “Uses of Animation: 15 Impactful Examples Across Industries”
Business animation videos are a strategic asset that can elevate your brand's messaging and engage your audience in unique ways.
The 25 examples we've discussed illustrate the versatility of animation across various industries.
Proving that any business can use visual storytelling to stand out in a crowded market.
To bring your business stories to life requires a focus on clarity, creativity, and connection.
And embracing the transformative potential of animation is exactly how you get there.
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