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| Explore 21 of the best B2B explainer videos that turn viewers into customers. From business animation videos to product explainer videos, see how B2B companies use creative business explainer videos, corporate videos, and B2B marketing videos to simplify complex products and boost conversions. Get inspired by proven B2B video examples and discover fresh B2B video ideas to create powerful business training and product videos that engage decision makers and drive results. |
In today’s competitive market, B2B explainer videos are no longer optional—they’re a core part of winning business. The best B2B videos go beyond simple product demos. They simplify complex ideas, build trust, and motivate viewers to take action.
Short on time? You can quickly explore what great B2B videos look like by checking out our video compilation of the best B2B explainer video examples here:
If you have a bit more time and want to dive deeper, you’ll see how animation for business helps brands stand out in crowded markets. From animated stories that showcase brand personality to sales videos that drive conversions, animation plays a powerful role in B2B marketing.
Whether you’re looking for B2B product videos to educate prospects, B2B corporate videos to inspire teams, or explainer videos for business to drive conversions, the right mix of animation, storytelling, and strategy can turn your message into measurable impact.
In this guide, we’ll explore the best B2B video examples across industries, highlight why B2B marketing videos work, and share B2B video ideas you can adapt for your own campaigns.
In the fast-paced world of B2B marketing, attention is short, and complexity is high. B2B explainer videos bridge this gap by transforming intricate products, services, and processes into clear, engaging, and memorable stories.
Unlike dense brochures or static presentations, animated business explainer videos combine visuals, motion, and storytelling to capture attention instantly. They break down technical concepts into bite-sized, easy-to-digest narratives—making them perfect for:
When crafted strategically, B2B animated videos not only explain what you do—they make people feel why it matters. That emotional connection turns passive viewers into active buyers, making them one of the most effective tools in a modern B2B marketing toolkit.
“Show, don’t tell” is not just a great adage for storytelling– it applies to business and marketing, too!
We’ve talked about what makes a great B2B marketing video, now let’s look at some of our favorite B2B video examples as case studies and see for yourself how powerful a good video can be!
Ready to see explainer videos in action? Let’s dive in!
Industry: Drone Technology / Unmanned Aerial Vehicles (UAV)
Usecase: Product Demonstration Video (Physical Product), Product Explainer Video, Product Showcase Video
Placement: Home/Product Landing Page, Social Media, Ads
Wingtra wanted to use this video to introduce WINGTRAGROUND to both technical and non-technical audiences. It wanted to start off by questioning the old, cumbersome ways of surveying and then smoothly lead viewers to understand how, with Wingtra’s setup, prospects can run surveys faster.
They reached out to us, Broadcast2World, to create this video to showcase how Wingtra’s all-in-one ground setup kit streamlines drone mapping workflows.
The video starts off with the magic of mixed media animation and highlights the downsides of old-style surveying. It showcases live-action footage of a man walking along a path where multiple animated projections of warning symbols are scattered across the site, suggesting hazards, risks, or detected issues.
It then smartly moves into introducing the product, WINGTRAGROUND, and showcases how this portable all-in-one ground setup kit allows easy use of aerial data. On screen, you see 3D imagery of the black hard case it comes in, along with visuals and labels showing what is included inside the kit.
You further see screencast animations showcasing the mapping, surveying, and data-processing interfaces of the tool. Apart from these elements, you will also notice heavy use of motion graphics and animated graphs or visualizations throughout the video.
What makes this video effective is its focus on clarity and relevance. The way it walks the viewer step by step through the mapping process, explains the functions of the kit, and shows how it integrates with Wingtra’s aerial drones, all while avoiding jargon, is quite impressive. The visuals are clean and intelligently paced to maintain engagement and comprehension.
This product explainer video demonstrates Broadcast2World’s ability to communicate advanced solutions with clarity and impact. It proves that even specialized tech fields like drone mapping can be made accessible to B2B audiences when storytelling and visuals are thoughtfully combined.
Industry: Streaming Video Services,
Usecase: Business Explainer video
Placement: Social Media, Ads
Video streaming businesses want their prospects to keep watching and then observe their behavior to understand the type of content their customers want.
IBM Watson created this 2D cartoon animation video to attract such streaming businesses toward its smarter video solutions. Through the video, they discuss how IBM leverages the analytical power of Watson to help streaming businesses make better business decisions.
The video starts like a spy thriller, where you see a simple 2D character animation of a couple relaxing on their sofa and watching a show. Then, a zoom-out and camera angle shift reveal two analysts watching the couple from behind a mirror.
The voiceover then explains how streaming companies keep track of what their customers are watching to create better, more tailored content and improved watchability.
A powerful scene in the video shows a recursive visual effect. You see two hands interacting with a smaller phone screen inside the main screen, which again shows a similar scene.
Then, with one click, the red background of the screen folds and forms a red square representing IBM’s smart video solutions, which travels into geometric shapes representing Watson’s analytical powers. This scene showcases how IBM works with Watson and provides layered data about viewers.
The way the video uses motion graphics, abstract shapes, humor, and out-of-the-box storytelling to communicate the value of IBM + Watson’s video solution is what makes it effective.
The visual technique of sharing heavy information without making it monotonous is used effectively in this video. This is also what makes it a standout among the other business explainer videos.
Industry: Information Technology
Use Case: Product Explainer Video
Placement: Social Media, Ads
Align reached out to Broadcast2World to create this 3D motion infographic video to explain its IT services offerings.
The video sets the stage by explaining the problems businesses face today due to evolving technologies, then discusses the impact of missing out, and finally explains how Align’s services fit into the scenario to help.
The video starts by showcasing the fall of a green cube as it lunges from one place to another. This happens just as the voiceover explains the challenges of the changing technological landscape and how it impacts businesses.
The cube then lands on a smooth, sailing 3D ribbon-like structure. As it moves across this structure, the voiceover explains Align’s services. The creative parallelism drawn between what's said and what’s shown is truly impactful.
Apart from this, the way the video makes use of background color shifts from dark to light, or light to dark, as the storyline progresses is another engaging element. The hypnotic geometric patterns in the video are also hard to miss. The way the cube falls through a tunnel made of 2D square outlines is immersive.
When explaining complex IT solutions, making them as simple as possible is essential. The way this video leverages 2D animation, 3D elements, abstract shapes, and their movements to break down Align’s offerings into simple, digestible pieces is what makes it effective.
This video for Align is a brilliant example of how B2B product videos can be used to create anticipation and excitement around a new product.
Industry: Technology / Software
Usecase: Product Explainer Video, Product Demo Video,
Placement: Landing/Home Page, Social Media, Ads
Better customer experience equals better customer retention, right?
What often breaks a seamless customer experience is when customers try to navigate product pages or profiles, or look for answers to their queries through emails or phone calls and still do not get what they are looking for. This can frustrate them, overwhelm them, or, in the worst-case scenario, do both.
That is never what a good brand wants for its customers. Sierra made this video to highlight this issue and introduce how it, as a conversational AI platform for businesses, solves it.
The video starts with a scene that is visually overwhelming to watch, with text messages, email boxes, phone call icons, and follow-ups crowding the screen. This chaos then clears, making space for the AI platform.
With harmonious synchronization between the soothing voiceover and animated kinetic text, you are introduced to Sierra. What follows are screencast after screencast explaining how customers can easily ask questions to the AI and get answers, solve problems, and still stay on brand and on topic.
Using a mix of 2D chat boxes and live-action visuals, the video establishes that the AI tool understands jargon, typos, context, empathy, and multiple languages.
Well, because of the visual aspect. The mixed-media approach used in the video is very impressive. The shifts between live-action elements, 2D animations, and combinations of both effectively highlight Sierra’s features in a unique way.
The minimalist colors used throughout the video are also a smart touch, allowing the kinetic text to take center stage and explain the product more efficiently. These subtle additions are what make it one of the best B2B videos on this list.
Industry: SaaS
Usecase: Product Explainer Video, Product Demo Video,
Placement: Landing/Home Page, Social Media, Ads
Aiven hired Broadcast2World to create this product video to showcase how legacy applications slow down software companies.
Through the video, it highlights how Aiven’s platform accelerates the development cycle for software teams, enabling them to innovate faster and build cutting-edge products.
The video starts by showcasing visuals of 2D squares moving across the screen with motion blur, creating a shooting-star-like effect. This happens in synergy with the voiceover, which talks about speed and why it is necessary for software companies.
As the storyline progresses, it shows imagery of an old ship with anchors slowing down its movement, which then transforms into a modern one to demonstrate how Aiven as a platform helps.
The screen is filled with 2.5D elements, logos, and infographics as the voiceover explains Aiven features such as real-time insights, AI to automate tasks and workflows, and a cross-cloud disaster recovery approach.
You also see 2D character animations of people with expressive facial details. This showcases how satisfied users are with Aiven.
What makes this video effective is its ability to balance technical detail with simplicity. It highlights how Aiven’s solutions improve scalability, streamline database management, and enhance cloud efficiency, all while keeping the narrative easy to understand and visually appealing.
This motion graphics explainer video demonstrates Broadcast2World’s expertise in transforming intricate SaaS concepts into stories that resonate with B2B audiences.
Industry: Clean Energy / Utility Services (Fleet Electrification)
Usecase: Business Explainer Video,
Placement: Home Page, Social Media, Ads
Evergy produced this video to simplify the complex process of fleet electrification into a clear, actionable story. It explains the benefits of transitioning to electric vehicles, including cost savings, operational efficiency, and sustainability goals.
It highlights how Evergy is a trusted partner that can help you navigate this transition to sustainable solutions. It further showcases all the things their team can help you with.
The video uses 2D characters, establishing them as business owners looking to transition from gasoline-powered fleets to electric power. Then, using secondary characters representing Evergy’s team, it highlights how Evergy as a partner can help make that transition smoothly.
The way the Evergy characters have the brand’s logo embedded in their attire is a great branding trick used in the video. The video also uses 2.5D illustration techniques to mimic detailed spaces. You can find these instances in scenes such as meeting rooms, city views, and charging stations.
The various character animations and the infographics used to discuss projections all make the message of this video thoroughly understood.
The video stands out as one of the best B2B videos, as it does more than showcase solutions; it positions Evergy as a trusted partner in corporate energy transformation.
By combining professional visuals with a concise problem–solution narrative, this video makes the technicalities of fleet electrification accessible while inspiring confidence in Evergy’s expertise.
Industry: SaaS / MarTech (Content Marketing & SEO Software)
Usecase: Product Explainer Video, Product Demo Video, Sales Video
Placement: Website / Landing Page, Social Media, Ads, Email Campaigns
Businesses own websites, and websites need relevant content to rank on Google and bring in more visitors to the site. However, writing blogs, managing SEO work, and keeping up with daily content needs can be overwhelming for small teams or teams with limited resources.
This is a hard-hitting pain point for many small businesses looking to scale with strong content but minimal individual involvement. Highlighting this need right at the start of this video, Bloge.ai sets the stage for its automated content generation platform to shine.
Using 2D character animation, the video showcases the frustration business owners feel when they have to handle content creation and website management alongside other operational tasks.
The video begins with a 2D character of a man surrounded by flying paperwork, with his facial expression suggesting concentration and mild stress. The voiceover explains that the stress is caused by content creation and management.
Then a secondary character enters the frame and suggests trying Bloge.ai to automate content creation and take one task off his plate. This friendly suggestion is directed at both the character and the viewer, after which the video moves on to explain the features of Bloge.ai.
Using 2D flat screencasts and infographic diagrams, the video explains how easy the tool is to use and how effective it is for SEO work.
The part of the video that makes it one of the product explainer videos is that it explains every aspect of the product, including the user interface and the pricing tiers and offerings for each plan.
It also ends with a straightforward yet effective call to action, “Try it Now,” delivered in an enthusiastic voiceover that makes the viewer feel genuinely compelled to give it a try.
Industry: MarTech (Marketing Technology) / SaaS
Usecase: Product Explainer videos, Brand Video
Placement: Landing/Home Page, Social Media, Ads
Brands spend quite a lot in terms of money and resources to get their brand messaging out there. They spread their messaging through campaigns targeted for different channels. But the elephant in the room is: how do you, as a brand, know that these efforts are translating into leads?
With this thought-provoking question, this 2D animation video was made to stops your scroll and keep you waiting to actually hear "how to." The video takes the straightforward route and introduces Phonexa as a solution.
Using the explanatory voiceover and pairing it well with animated elements like infographics, character animations, motion graphics, and 2D isometric elements, the video shows how Phonexa is a powerful lead tracking and distribution solution.
The way the video uses different perfect shots, shadows, angles, or the minimalist background with striking colored elements placed against it to create a 3D-like feel is quite unique.
The way the video shows different characters standing in front of rectangular shapes encompassing different graphs and data visualizations to demonstrate how the tool helps marketers keep track of their lead data is quite smart.
All in all, this is one of those B2B corporate videos that takes the minimalist route to make the product shine. It isn't complex, it isn't over the top with transitions—it’s to the point and effective.
Industry: MarTech SaaS
Usecase: Product Feature Explainer Video, In-App Feature Announcement Video, Social Media Feature Teaser
Placement: Social Media, Ads
Mailchimp made this video to introduce its newest addition, Facebook Ads. It explains how this new feature allows users to design and purchase ads on Facebook.
It also informs prospects that this additional feature does not require any extra payment and comes with the existing Mailchimp plan.
Using Mailchimp’s classic visual style, the video dives into the “what ifs” of integrating email marketing efforts with Facebook ads and then presents how Mailchimp now allows you to do just that.
The video is a product teaser, so it provides only enough information about the new feature to spark curiosity. It cannot be considered a demo, as it does not go into great detail about how the feature is used.
Talking about the visuals, Mailchimp’s signature quirky animations are evident throughout the video. You see bold and striking background colors along with 2D black-outline-style drawings.
One unique twist in the video that sets it apart from other animated explainer videos is how it experiments with and mixes 2D flat illustration with mixed-media textures. For instance, in one scene, a dog’s face and scarf use textured fills that feel cut-and-paste. The use of wood-grain, glittery, and paper-like textures reinforces a collage look in the video.
The video works because it does not follow the usual approach. It is different in its style of storytelling and primarily sticks to a quirky animation style. Typically, the platforms where such videos are posted for B2B video marketing are filled with visual content, and standing out requires an “X factor.” This video certainly has it.
What truly sets Mailchimp’s B2B animated videos apart is their ability to marry design and strategy. They rely on engaging visuals and relatable scenarios that connect with both small business owners and enterprise marketers, much like how brands offering AI agent development services explain complex ideas in a clear and approachable way.
Industry: MarTech SaaS
Usecase: Product Explainer Video
Placement: Social Media, Ads
Comviva used this video to highlight how brands need to let go of the blind guesswork associated with their marketing spend and ROI. It then introduces its consumer marketing lifecycle solution, I-CODES.
It explains how the solution helps brands understand important insights such as consumer profiles, brand engagements, preferences, and more.
The video uses an infographic animation approach, incorporating elements such as projection graphs, labels, data visualizations, and Venn diagrams to show how businesses are reinventing their business models using technology and experimenting with growth strategies.
When it starts explaining how I-CODES works, it takes a step-by-step approach. As each step is explained, the screen is filled with motion graphic elements and text that keep pace with the narration.
The video uses a dark bluish background and contrasts it with bold, bright colors in the infographics to highlight key text and points.
The video is very thorough in its explanations. It leverages the right amount of facts, figures, and graphs to build context around the product. It highlights the existing problem in detail and then explains the solution in greater depth.
This attention to detail is what makes it one of the best B2B videos on this list. Created by Broadcast2World, the video shows that when clarity, creativity, and storytelling come together, even the most complex solutions can be communicated effectively, building trust, credibility, and interest among target audiences.
Industry: SaaS
Usecase: Product Explainer Video
Placement: Landing/Home Page, Social Media, Ads
SaaS apps have penetrated deeply into business ecosystems. Teams use them to collaborate, be productive, and support other business growth activities. However, they also leave businesses susceptible to sensitive data being shared with the wrong hands, and businesses dread this happening.
The brand uses this video to explain how Metomic’s SaaS stack is exactly what businesses need for this issue and how its preventive tools provide the security and compliance teams with what they need to work undisturbed.
The calm voiceover, accompanied by colorful on-screen elements and animated motion graphics, makes the video feel engaging. The motion blur used throughout adds realism to fast movements and keeps viewers hooked during the explanations.
By using scenes such as a suspicious-looking eye overseeing a clean, abstract setup with a white sheet–like background filled with icons such as a fingerprint scanner, key, lock, and Google Drive, it smartly creates a sense of concern in the viewer’s mind. It highlights how vulnerable they are to data breaches.
Then it uses labels, kinetic text, stats, numbers, and UI screens of the Metomic tool to showcase how prospects benefit from it and how, and at what levels, they can use it to protect their data.
This information-heavy 2D explainer covers the complexities around data security and Metomic’s offerings, yet it does not feel overwhelming to watch because of how it uses animation elements.
B2B animated videos like this work because of how they balance heavy information with the right amount of visual engagement and deliver clear understanding to viewers.
Industry: E-commerce
Usecase: Product Feature Introduction Video
Placement: Social Media, Ads
Etsy made this mixed-media video to highlight how maintaining profitability while offering free shipping can be a hassle for brands.
It explains that sellers no longer need to depend on guesswork and can instead use Etsy’s smart pricing tool to offer free shipping while still recovering costs.
At the start of the video, 3D visuals of home decor items being wrapped in a green box are shown, and the box then transforms into a 2D, collage-like shipping truck. Creatively, the next scene shows this green vehicle on one side of a balance while the other side has stacked coins. This scene sets the tone of the video, showing that it is about striking a balance between profit and shipping.
The entire video uses a perfect mix of 2D and 3D animation. You see excellent use of different patterns, shapes, graphs, shadows, lighting, and very sophisticated colors.
Throughout the video, it feels like you are simply adding shopping items to your cart while someone explains shipping charges to you. It is an immersive yet informative video and thus stands out among the rest of the B2B marketing videos on the list.
The video works because it is soothing to watch and soothing to listen to. Nothing feels rushed. It clearly explains what share of shipping costs can be recovered from single-item orders versus multiple-item orders.
The way the 3D pie chart is used to visualize recovered costs, along with the semi-defined 2D screencasts of the Etsy pricing tool being used, all contribute to making this video effective and highly engaging. For SaaS logistics solutions, such engaging videos work wonders.
Industry: SaaS, E-Commerce
Usecase: Product Explainer Video
Placement: Social Media, Ads, Home/Landing Page
The most obvious and primary questions prospects ask about a product are, “What is it?” and “How does it solve my problem?” and when brands answer these questions effectively, they score a conversion. This explainer video was made to skillfully answer the what and how questions associated with BigCommerce.
Initially, the video discusses what ecommerce is all about and then digs a layer deeper by highlighting how merchants feel restricted by many ecommerce solutions.
Using a vivid black background, geometric patterns of boxes upon boxes, motion graphics, bluish gradients, and an authoritative voiceover, the video not only highlights the issue but also brings forth the solution, BigCommerce.
With the help of hypnotic geometric patterns, 2D gradient screencasts, infographics, 3D isometric-style composition, and shading and gradients that suggest light and shadow, along with fast transitions, the video explains who this solution is for. After this, it explains how this solution offers flexibility to innovate, build, and shape.
As a brand operating in the e-commerce software and online retail technology industry, such explanatory B2B animated sales videos work because they help you stand out from the competition. When you inform people about your product with engaging visuals and a voiceover that makes one feel, “hey, this one talks business,” you are definitely visible.
Industry: SaaS
Usecase: Product Explainer Video
Placement: Website / Product Landing Page, Social Media, Ads
The thing about the best B2B video examples explaining any product or service is that they address the end user directly. This is exactly what this video from Asana achieves.
The SaaS video starts by addressing the problems teams face in project planning and shows how Asana’s Timeline is an ideal solution to these challenges.
It uses overwhelmed and stressed 2D faceless character animations of employees in a collaborative workplace setting, showing how work progresses from one stage to another, how individuals carry the project forward, and the hassles that arise along the way.
You see a rectangular shape being passed among different characters, and what starts as something simple gradually becomes more complex. The B2B product video commercial smartly uses faceless figures while still conveying nervousness and worry tied to the complicated process.
In the video, you can also observe the use of 2D animation in the characters and graphs, along with subtle hints of 3D animation, especially in scenes where a large, playful unicorn figure passes by what looks like a series of connected steps or platforms.
The multicolored abstract shapes, the angular designs that create a sense of depth, the simple white background that lets the colorful characters stand out, the subtle background music, and the explanatory voiceover highlighting Timeline’s features all make this video stand out.
It is simple yet thorough in its message, showing how Timeline helps keep teams on the same page while offering the flexibility they need.
Industry: Enterprise Software
Usecase: Company Explainer Videos, Business Explainer Video, Thought leadership / innovation video
Placement: Social Media, Ads, Brand Event
SAP used this corporate storytelling video to inform people about its origin story, the values behind its inception, its current standing, and its futuristic vision.
Abstract shapes and their motion are what this video uses to draw attention while the voiceover explains how the company started with just five engineers and then goes on to describe its vision.
The video goes into more detail about what the company plans to do in the next era of technology. It gives examples of how SAP aims to create software that detects, predicts, and responds to each user’s individual needs.
On the visual front, you’ll see abstract shapes, 2D stick diagrams, 3D data visualizations, and animated infographics embedded within geometric shapes, such as diamonds, appearing on screen as the voiceover talks about the futuristic vision.
The way the video uses both 2D and 3D elements creates a striking balance and explains the company’s vision with great clarity, which is what makes it work.
The fast transitions, changes in lighting, motion graphics, and different camera angles create a sense of anticipation. You never quite know what will appear on screen next, but you feel excited anyway. This ability to evoke that feeling is what makes the video hard to forget.
What makes this one of the best business animation videos is its ability to speak directly to decision-makers’ challenges. Rather than listing features, it frames SAP’s SaaS solutions in terms of tangible impact: improved efficiency, smarter resource allocation, and stronger customer relationships.
Industry: Cybersecurity SaaS
Usecase: Product Explainer video
Placement: Landing/Home Page, Social Media, Ads
The world is becoming more and more digital day by day, but what does it mean for companies handling millions of developers driving this development? Is it choosing to stay competitive or to stay secure?
Through this mixed-media video, Snyk wanted to bring this dilemma to light and also explain how it can resolve the situation—because with it, you don’t have to choose.
The video starts with a 3D aerial view of a city, transitions to a person using a cell phone, and jumps to the workspace of a developer, while the voiceover calmly explains how Snyk fits seamlessly into your existing workflows and tools, and how it helps companies focus on the bigger picture.
Talking about the visuals, the video uses depth, shading, and perspective to mimic three-dimensional space. For example, it places the main character of the video against a slightly blurry office background.
Also, in scenes of the aerial shots of the city, you’ll notice how the buildings appear to have perspective depth, with vanishing points rather than parallel lines.
There are also instances of 2D isometric designs, where it plays with angles to make the 2D illustrations appear 3D. For example, in the scene discussing the exponential risks associated with growth, you see different objects piled together, with some having shading effects and angles that make them seem three-dimensional.
Apart from these, infographics and motion graphics are an important part of the video too.
Apart from the visual elements, some small but impactful details in the video storytelling are hard to miss. For example, when there is a zoomed-in scene of the female character coding using a 2D keyboard and the voiceover mentions how Snyk can help, you see a small pink paw press the Enter button.
Towards the end of the video, a dog appears on the character’s lap before transitioning to the Snyk logo. Such small but unique branding details make this a standout among the best B2B video examples.
Industry: B2B SaaS
Usecase: Report Summary Video (Thought Leadership / Brand Communication Video)
Placement: Landing/Home Page, Social Media, Ads
Slack used this 3D animation video to bring its “State of Work” report to life. The aim of the video was to spark curiosity and encourage people to read the full report.
It talks about the future of people, shared success, working in the dark, and the risks of unaligned workers. These ideas are visually represented by spheres coming together to move larger squares, symbolizing alignment and progress.
Using amazingly high-quality 3D shapes, primarily spheres and squares, the video explains the future of work and shows how it becomes brighter when workers are aligned.
The peak of the storytelling is how this highlights the risks of an unaligned workforce. Certain individual spheres are shown breaking away from the group and moving down a shadowy path.
While the aligned spheres thrive in brightly lit spaces and make big moves together, the isolated ones remain in the shadows, moving in circles with no clear destination. This effectively explains what being unaligned does to both the work and the workers.
Apart from the storytelling, the variety of 3D textures used in the video makes it visually captivating. The wooden feel of the spheres, the glass-like finish of the cubes, and the precise use of light and shadow keep viewers immersed throughout.
The video works because of three key elements: the storytelling, the voiceover, and the 3D animation. The ability to use abstract shapes that have no direct connection to the product or report, yet still tell such a compelling story, is what makes this video truly impressive. It is one of the best storytelling business animation videos in the list.
Industry: Telecommunications / Cybersecurity (B2B Technology)
Usecase: Product Explainer, Educational Video
Placement: Social Media, Ads, Website
AT&T uses this informational video to explain how, as businesses expand their networks, they become more vulnerable to attacks and need a strong cybersecurity solution to fortify their network.
It then explains how AT&T firewalls are designed to do just that. Like other good B2B marketing videos, it goes in depth into how these firewalls function and what their approach is.
The video opens with a dark background, and a 2D animated network diagram starts expanding on it. This shows the growing connections of a business, and the voiceover then pitches in to explain the need to protect the endpoints of this network from attacks.
Then, using 3D imagery of a cube and gradient text labels, the video further explains how firewalls from AT&T come in handy in this scenario.
It uses colors amazingly to set context in the video, such as using glaring red for cyberattacks or blue tints while explaining something too technical.
The way it uses text labels, stunning, brand-aligned visuals, 3D intricate networks, motion graphics, and 2D diagrams to explain the concept of firewalls to general audiences is what makes it work.
It is among the B2B explainer videos that focus on the right part of the problem and then move on to the solution. Even then, it does not feel too promotional in selling its product as a solution; rather, it feels informational and thus builds credibility around its product.
Industry: Healthcare / Healthtech
Usecase: Product Explainer Video, Product Demo Video
Placement: Social media, Ads, Internal Onboarding Flow, Product Landing Page
For healthcare brands, explaining their product to prospects without overwhelming them with complex details is tough. This becomes even more challenging when the product is not a physical entity but a software solution, as in the case of Corridor Episode IQ.
This is an ideal scenario where a brand leans toward visual mediums, especially explainer videos, to break down its offering, and that is exactly what Corridor Episode IQ chose to do.
They approached us, Broadcast2World, because of our proven ability to deliver custom B2B video content for lead generation in the healthcare sector, along with our expertise in translating complex software products into clear, compelling on-screen visuals.
We created this 2D animation video for the brand using soft gradients and minimal detailing, keeping the entire focus on the product’s offering.
The video opens with a clinical environment scene where healthcare professionals sit at their desks, closely analyzing their dashboards. The screens display charts, tables, and color-coded indicators. Through these visuals and the voiceover, the video explains how Corridor Episode IQ helps clinical care teams handle real-time data, patient metrics, and performance analytics.
The scenes that follow feature screencast visuals showcasing the user-friendly interface of the software. Network diagrams also illustrate how the product supports functions such as episode management and care coordination in a simple and clear way.
The smooth flow with which the primary 2D characters navigate through different sections of the software, the zoom-ins that follow, the satisfied expressions, and the clear explanations displayed throughout make the video easy to understand.
This video, like other best B2B product videos, proves that the best way to sell something is to make it simple. After all, clarity sells.
Industry: Web Development Technology
Usecase: Conference keynote explainer / Thought-leadership brand video
Placement: Social Media, Ads, Conference
Webflow created this video for a conference about the no-code future of software development. It highlights how we live in a world driven by code, how only a fraction of people understand code, and what we are missing out on because of that.
It then further explains how Webflow allows you to create the next world-changing product, website, app, and business without writing a single line of code.
To showcase how the world runs on code, the video uses visuals of 2D screens filled with hundreds of tabs, then transitions to emails and website pages, and with just an angle shift shows how behind a single website page there are millions of lines of code.
The video uses 2D elements like geometric patterns and 3D elements like the spiral structure of papers or ribbons to keep viewers engaged while the voiceover explains the missed opportunities of not knowing code.
The video is also quite skillful with its use of color. When it talks about the darkness of not knowing code, the screen is filled with a darker color palette, but when it talks about the successful future of the no-code era, the screen is filled with bright colors as it expresses hope for change.
Webflow’s approach to business explainer videos proves that even the most advanced B2B tools can be communicated with clarity, elegance, and impact. This animated video takes a platform that could easily overwhelm new users, especially sales teams unfamiliar with the intricacies of web design, and transforms it into a story that clicks instantly.
By focusing on relatable business challenges and showing exactly how Webflow solves them, the video bridges the gap between technical capability and practical application. It walks viewers through the platform’s key benefits, flexibility, speed, and control, without drowning them in jargon.
Industry: Residential Building Services
Usecase: Service Explainer Video
Placement: Sales Presentations, Website Service Pages, Email Campaigns, Social Media, Ads
RBS created this whiteboard animation to simplify their invoice processing services and pitch them to prospects. They partnered with our experienced whiteboard animation firm to turn their complex operational process into a visual story that is simple to take in.
This whiteboard stop-motion animation video builds on relevancy. Using highly emotive cutout 2D characters, it perfectly showcases the frustration people face in getting their invoices processed before the due date.
The sleepless nights the character faces, turning on the bed as the due date approaches, the pending paperwork filling the screen, and the calendar with crossed-out dates all make the viewer relive the panic they live with due to their pending invoices.
Once the problem is so vividly shown on screen, the video showcases how the RBS team can help provide a range of solutions to solve this problem.
The video is not over the top with transitions or camera angles. It uses brand colors subtly and puts more focus on building a connection with the viewer.
The simplicity with which the video makes viewers aware of the efficiency of the RBS team is what makes it a standout.
You will notice how, when the RBS team meets with the frustrated prospect, the expressions shift and the prospect looks relaxed and happy. The aspect of the video that uses small scenes like this to build credibility for the brand is what makes it a hit.
Here, the video is using this technique to explain a service, but you can use the same blend of simplicity, smarts, and a touch of doodle charm to explain something like an invoice processing software.
When it comes to B2B video solutions, creativity is the key to breaking through the noise and leaving a lasting impression on your audience. Here are five powerful B2B video ideas to inspire your next campaign:
B2B corporate videos aren’t just for top-of-funnel awareness—they can drive impact across the entire customer journey.
Internal Communication Use Cases:
External Marketing Use Cases:
By strategically leveraging B2B corporate videos both internally and externally, you create consistent, impactful communication that builds trust, drives engagement, and accelerates growth at every touchpoint.
Broadcast2World is a B2B video services company that understands the core pain points of brands and provides them with tailored video solutions. We know how to break down your complex offerings into something that is easily digestible for viewers.
Based on your marketing goals, our team of skilled professionals helps you create company explainer videos that launch sooner, close faster, and scale smarter.
For example, if your objective is to develop B2B explainer videos for product demos, our team has proven experience delivering high-impact results. We, as video providers, have created successful product demo videos for brands such as CooperVision, Breg, and SPONSORIUM.
Broadcast2World can also help you produce videos optimized for LinkedIn campaigns, Instagram campaigns, YouTube campaigns, landing pages, internal communications, or any other specific needs.
With a diverse global client base and extensive video production experience, Broadcast2World has established itself among the top companies specializing in creating B2B explainer videos for tech startups, software companies, healthcare brands, and non-profits.
The company brings deep industry insight to every project. In fact, Broadcast2World’s video services also specialize in producing B2B explainer videos for financial industry clients. We have catered to well-known financial brands such as M&M Financial, OnDeck, and Citibank.
Broadcast2World is also one of the top B2B explainer video providers, with extensive experience collaborating with remote teams worldwide, making it a trusted partner for businesses across industries and geographies.
Yes, absolutely. It is quite common for B2B explainer video providers to include scriptwriting and voiceover as part of their service packages. At Broadcast2World, we also provide our clients with scriptwriting and voiceover services as part of creating an animated video. As we handle the scriptwriting, it saves our clients the need to provide a script.
We make sure the script is crafted according to the client’s video needs and conveys the right message. Our professional voiceover services give the videos an edge that makes them stand out from the rest.
Apart from us, brands like Demo Duck, Wyzowl, Yum Yum Videos, and Explainify are other names that provide both these services.
A lot of B2B explainer video services companies support multi-language voiceovers. At Broadcast2World, we also offer native-language voiceover and translation support. We work with native voiceover artists to ensure the pacing, tone, and other audio specifics are appropriate for the video’s target group.
Other video production companies, if they do not provide multi-language voiceover services themselves, often collaborate with native voiceover companies like Alconost and VerboLabs.
To hire a company to produce B2B animated explainer videos for you, you’ll need to look around a bit. If you are working with a comfortable budget, a simple Google search will list some of the top specialized explainer video agencies and animation studios with strong portfolios in B2B explainer videos.
Some well-known providers in this domain are Broadcast2World, Wyzowl, Demo Duck, Explainify, Yum Yum Videos, and Epipheo.
Apart from these professional companies, you can also explore curated marketplaces like Clutch.co or DesignRush if you are working with a mid-range budget.
If your budget is on the lower end, working with freelancers or studio marketplaces is the best option. Some popular platforms for this include Upwork and Fiverr.
Overall, the type of video you want, your budget, and time constraints are key factors to keep in mind while hiring a company to produce B2B explainer videos for you.
The basic contract terms you’ll encounter when you hire a B2B explainer video company are:
This covers specifics such as the video type you choose, video length, deliverable services, and any additional assets you request.
This includes the project start date and final delivery date. For scripting, storyboarding, and production, it also outlines the agreed-upon deadlines. If there is a clause for accelerated timelines, rush fee details are mentioned here.
This section explains the payment structure, such as upfront payments and their percentages, milestone payments, and, in some cases, late payment or penalty clauses.
Most B2B explainer video companies include revisions in their packages, usually around 1–3 rounds for scripts, storyboards, or animation. Additional revisions are billed hourly or at a flat rate. This section details included revisions and extra charges once they are exhausted.
In addition to the main sections, look for terms related to Intellectual Property (IP) and ownership, NDAs, cancellation policy, warranties and liability, delivery formats, and dispute resolution. These sections contain other important information related to the animated company videos that the video agency is producing.
Top B2B explainer video agencies for SaaS provide end-to-end services starting from strategy, scriptwriting, storyboarding, animation, voiceover, and post-production.
Such B2B SaaS product video agencies offer a plethora of video styles to choose from, such as product demos, onboarding videos, case study videos, animated infographics, landing page videos, etc.
With the rise in social proof videos, many of these B2B explainer agencies also offer integrated customer testimonials on demand.
When we talk about end-to-end video marketing support, we are referring to companies that help brands with strategy and planning, scripting and storyboarding, production, distribution guidance, localization if needed, and in some cases, optimization and analytics.
Companies like Broadcast2World, Explainify, Wyzowl, Demo Duck, and Yum Yum Videos support most end-to-end video marketing needs. They also provide custom branding in their B2B video content to match a brand’s existing brand identity, UI, and tone.
However, it’s important to note that some agencies may not offer services such as optimization, analytics, distribution guidance, or localization, so it’s best to confirm these offerings with the company beforehand.
Most B2B explainer video companies offer 2D animation, 3D animation, whiteboard animation, character animation, mixed media animation, kinetic typography, and motion graphics.
At Broadcast2World, we offer all these animation styles, but some agencies may provide only selected styles, so it’s best to check their websites in detail to confirm whether the style you’re looking for is offered.
So, the budget quoted by B2B explainer video creators can vary a lot. There are factors such as quality, customization, script complexity, video style, timeline, and the type of agency that determine the final price.
Also, most video agencies don’t disclose their pricing upfront. As a client, you usually need to join a discovery call, explain your video needs in detail, and then receive a quote based on your requirements.
To give you an overview, basic B2B explainer videos typically cost around $10,000 to $15,000 per minute and can go up to $25,000+ per minute. Prices may also fall below or exceed this range depending on specific project demands. For example, if you are creating a simple 2D animated video for business, the price will be lower than for a more detailed 3D video.
The typical delivery time for agencies making B2B explainer videos varies based on the agency’s creative process, the video style you choose, and the feedback and revision process.
Some studios, like Broadcast2World, can offer high-quality B2B explainer videos with a fast turnaround of around three weeks, depending on client requirements. Others may take six or more weeks to deliver the finished video. However, the exact delivery timeline for your specific project can only be determined once you clearly share your video requirements with the agency.
If you are working with urgent timelines, there are agencies that specialize in fast-turnaround B2B explainer videos. A few examples include Broadcast2World, Wyzowl, Content Beta, and Advids.
In conclusion, the showcased high-quality collection B2B marketing videos demonstrate the effectiveness of this medium in B2B marketing campaigns in conveying complex information and capturing the audience's attention.
Through compelling narratives and testimonials, great visuals and graphics, and a customer-centric approach, these great explainer videos successfully engage and educate viewers about various products and services– whether you’re a startup or an established juggernaut in your space.
By following the insights shared in this blog, including defining objectives, crafting a compelling script, and selecting the right animation style, you can create your own impactful animated B2B explainer video.
Emphasizing concise messaging, engaging visuals, and strategic distribution will help you maximize the video's impact and generate B2B leads and drive business success.
We hope this blog helped you get started on your journey!
Ready to create your own B2B explainer video that converts? Partner with a video animation company trusted by 1,200+ brands.
Check out our Pricing and Book a no obligation free video strategy Call today.
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