What is seen is what is sold!
Creating brand awareness is a must in today’s era to drive sales. It’s a necessity, yet a truly tough nut to crack. Why? Because of the audience’s shrinking attention span.
Getting them to stop their scrolling spree and spare even a few seconds to understand your brand offerings is a herculean task. Long posts and heavy text? Out of the question. But what can save the day are brand hype videos.
These animated explainer videos showcase your brand’s story, personality, offerings, and key message in a thorough yet engaging way—making them impossible to scroll past.
In this blog, we’ll dive deep into the power of brand hype videos and show you how to build hype around your brand using them.
There’s a common misconception that animated explainer videos are only useful for explaining a product or service.
But they’re much more than that—they’re powerful marketing tools that create excitement, build connections, and make your brand stand out. Here’s how these videos can help hype brands:
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People are bombarded with countless marketing messages every day, selling them one product or service after another. But with a well-crafted brand video, you can stand out from the crowd.
Through compelling storytelling, impressive animations, engaging music, and a clear message, a hype video can grab attention, stop the scroll, and make viewers take notice of your brand.
Where facts fall short, emotions take over—people’s purchase decisions are driven more by feelings than analysis.
A well-crafted brand awareness video that resonates, features relatable characters and showcases real-life scenarios can create a sense of community and trust.
This emotional connection strengthens your brand’s presence in a prospect’s mind, making them more likely to choose you, ultimately driving sales.
Check out some of the best brand awareness videos here.
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Videos receive 1,200% more shares than text and images combined.
With a well-crafted animated explainer video, you can amplify your message across multiple platforms, reaching audiences far beyond your initial target.
And let’s not forget the viral potential – if your video goes viral, it can significantly boost your brand’s exposure.
There’s a unique magic to animated videos that captures viewers' attention, no matter who they are.
Once engaged, a video with compelling storytelling and captivating visuals can keep them hooked from start to finish.
If you’ve used animated landing page videos, you’ve likely noticed that they help keep visitors on your website longer.
Statistics show that nearly 72% of people prefer learning about a product through video, and adding a relevant one to a landing page can boost conversions by as much as 86%.
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Do you recall a brand-related promotional text you read years ago? Most likely not.
But you might remember the jingle or the characters from that animated promotional video you watched as a young child. That’s the power of visuals—they stick in our minds.
An interesting fact is that the human brain processes visuals 60,000 times faster than text, and viewers remember 95% of a message from a video—compared to just 10% from text.
This means that by using a hype video, you can ensure your brand stays top-of-mind for your audience.
Animated explainer videos are incredibly versatile.
You can use them for social media posts, website headers, email marketing, or even employee training.
Whether it’s a short Instagram reel or an in-depth YouTube video, you can tailor them for different audiences.
You can use custom animation styles in your hype video to reinforce your brand voice.
Choose the colors, characters, and tone that establish a recognizable identity.
This way, you'll be able to make your brand feel more cohesive and professional.
It’s no secret that Google loves video content—search for something, and the first results are mostly YouTube videos. By embedding an animated explainer video on your website, you can boost your site’s SEO.
How?
Well, videos reduce bounce rates and increase the time visitors spend on your page. This signals to Google that you're providing valuable content on your website, which can improve your search rankings.
Now, these are just a few of the many ways animated explainer videos can elevate your brand. If you're impressed by these benefits but aren't sure how to strategically incorporate hype videos into your marketing strategy, here’s a section that explains exactly how to do that.
You can use animated pre-launch and teaser videos to build anticipation for your new product or service—or even for upcoming updates and features—before they hit the market. These hype videos are designed to pique interest and leave viewers wanting more.
There’s a sense of mystery and excitement in these videos that keeps viewers engaged. You can leverage them to drive traffic to your landing page, promote pre-orders, and build a loyal customer base.
Check out the video linked above from Citrix to see how it built anticipation for its product by highlighting a relevant problem its customers face and positioning its offering as the perfect solution.
Over time, animated videos have secured a strong position in the world of social media—they have become powerful marketing tools.
That’s why you shouldn’t miss adding animated hype videos to your social media platforms like YouTube, LinkedIn, Instagram, Twitter, and TikTok.
These videos allow brands to create imaginative and limitless visual experiences, making complex ideas easy to understand through simple and engaging visuals.
But the appeal of animated videos goes beyond that. Their true power lies in their versatility—they can take on any tone, style, or mood, making them a perfect fit for any brand, product, or message.
When creating social media videos, keep a few key factors in mind—your target audience, the platform you're creating for, a well-crafted script, and the right animation style to match your message.
Take Microsoft’s 3D animation Instagram video ad (linked above) as an example. It builds excitement around how the new era of AI with Copilot is set to transform both work and everyday life.
These educational videos blend custom visuals, storytelling, and voiceovers to break down complex industry topics in an engaging and easy-to-understand way.
By incorporating infographics and dynamic motion graphics, they transform dense information into compelling content that resonates with your audience.
Using these videos not only educates your audience but also strengthens your brand’s credibility, establishing it as a go-to resource in your industry.
For example, watch the linked video from Oracle that discusses generative AI agents and subtly positions the company as a thought leader in this fast-growing industry.
By using animated testimonial videos, you turn your happy customers into brand ambassadors.
They share their real-life positive experiences with your product or service, allowing prospects to see your brand in a positive light. This builds trust and credibility, making your brand more appealing.
Check out the testimonial video from M&M Financial Consulting linked above to see how the authenticity of these videos makes them such a powerful marketing tool.
Animated explainer videos can transform your email from a regular message into a memorable experience. These videos capture your audience’s attention, making your content feel personal and engaging.
Including a video thumbnail or animated GIF can help your email stand out in the inbox and encourage users to open it. This also signals to email providers that your content is valuable, which can improve your reach.
Plus, videos boost click-through rates, driving traffic to your website or landing pages and ultimately increasing conversions. In fact, an initial email with a video can see a 96% increase in CTR.
The video linked above provides a glimpse of how we use animation in our successful email marketing campaign to enhance the email's body copy.
Now that you've learned about these strategies, let’s explore some examples of brand hype videos to inspire you before you create your own.
This hype video builds anticipation for Intuit Mailchimp's Revenue Intelligence using a smart strategy. It excites businesses by promising to help them discover untapped revenue streams they didn’t even know existed—a compelling hook to grab any business’s attention.
The video then provides a brief explanation of the tool’s features and ends with a strong CTA, encouraging viewers to look forward to its launch. This strategy generates excitement for the product even before it enters the market—exactly what hype videos do best.
Beyond the content, the use of 2D elements, typography animations, infographics, and motion graphics perfectly complements the video’s voiceover, keeping viewers engaged throughout.
This is quite an engaging brand explainer video we made for Truepic.
It follows a smart strategy by starting with a problem—how on-site inspections are slow and expensive, while conventional virtual assessments lack security and detailed insights.
It then introduces Truepic as the solution, showcasing how it accelerates decision-making and eliminates labor and travel costs.
The best part of this video is how it also explains the process of using Truepic Vision. The smart use of different elements like photographs, 2D animations, and screencast animation makes this video both informative and engaging.
Isn't getting your official documents signed digitally a hassle?
This video introduces Dropbox Sign as the solution. Using 2.5D animation, it effectively demonstrates how to fill and sign documents with Dropbox in just 34 seconds.
With an engaging beat, smooth transitions, cartoon characters, phone screencast animations, isometric design elements, typography animation, and motion graphics, the video keeps viewers hooked.
Plus, the clever use of a paper plane's movement to visually represent the start-to-end process adds a creative touch.
Brand hype videos don’t just build excitement around your brand—they also generate buzz for key events, just like this one does. This 3D animation creates anticipation for Shopify's Winter '24 Edition while seamlessly informing viewers that it's here.
With high-quality 3D elements, smooth transitions, and a captivating background score, the 30-second video flies by—it’s that engaging.
Plus, the clever approach of teasing features from ‘Shopify’s Winter Edition’ keeps viewers hooked, leaving them eager for more. By ending on a high note, the video ensures an army of loyal customers is ready and waiting when the event finally happens.
The colors, smooth transitions, and kinetic typography animations—everything in this video screams engagement.
The way it uses 3D screencast animation to showcase Slack AI in action, doing exactly what you need without boring you with lengthy explanations, is its biggest strength.
It delivers the message with style, all in just 54 seconds. This video was designed to get people excited about Slack AI—and it absolutely nailed it!
This 2D animation explainer video from Salesforce demonstrates how its Marketing Cloud helps businesses optimize the customer journey.
Using engaging characters, infographics, and a compelling voiceover, the video effectively explains the significance of anonymous and known data.
It highlights how Salesforce’s Data Cloud enables brands to take action and gain a complete, end-to-end understanding of each customer journey.
The video then seamlessly transitions into showcasing the offerings of Salesforce Data Cloud in action. The simplicity of the visuals and explanations makes the content easy to understand and retain, ensuring viewers grasp its value effortlessly.
Now that the examples are clear, let’s explore the best practices you should follow for brand video production. If you’re looking for more video inspiration, check out our other blog featuring 10 Must-Watch Animated Brand Story Videos.
Picture Source: Freepik
A great brand hype video is more than just using flashy visuals—it’s about telling a compelling story that excites and connects with your audience. Here’s how to make brand story video production stand out:
The best hype videos make viewers feel something—a connection. Use music, voiceovers, characters, and visuals to craft an immersive experience that resonates with your audience and aligns with your brand’s personality.
What makes your brand unique?
Your brand video production should highlight this clearly. A strong USP, combined with an emotionally and intellectually engaging message, makes your brand more memorable.
Use customer stories, behind-the-scenes clips, or real-world impact to illustrate your brand’s value. The more engaging your visuals are, the more likely viewers will remember your message.
Make your audience feel like they need to be part of your brand. Tease them with exciting features, exclusive offers, or limited-time opportunities to create buzz and anticipation.
A hype video isn’t just about building excitement—it must drive action. Whether it’s subtly pushing viewers to sign up, explore a product, or follow your brand, make it clear what they should do next.
To ensure you produce a successful brand hype video, include these elements:
Use hype videos to showcase your unique brand personality, story, message, values, and customer success stories to highlight how you stand out from your competitors.
Don’t forget to properly highlight your differentiators, such as proprietary patented technology, industry expertise, exceptional customer service, or social impact initiatives. Use facts, data, and infographic animations to make your claims more credible.
The cost of hype video production for brands depends on various factors, such as your preferred animation style, video length, script, and overall complexity. However, to give you a ballpark estimate, the cost can range from $5,000 to $20,000.
And with that, we've covered everything you need to know about brand hype videos.
When used strategically, these videos don’t just capture attention—they become powerful lead-generation magnets by leaving a lasting impact. With the right blend of storytelling, music, voiceovers (if needed), information, and striking visuals, they drive deep audience engagement.
As a B2B brand, experimenting with hype videos can help you expand your reach and connect with your audience in a more compelling way.
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