Want to build a personal brand that stands out?
Try personal branding videos—make them ‘the face’ of your brand.
They can show people what you are, what you do, and what you bring to the table in the most engaging way possible.
They can shape your public image the way you want and determine how people see your skills, values, and what you stand for.
They can visually and emotionally stimulate people to connect with you on a deeper level.
And you can use this connection to bring the type of conversions you want—more views, more following, more sales, or more business.
But to create these videos and see the benefits, you need to understand the nuances of personal branding videos.
That’s why we’ve put together this blog to guide you through everything.
In it, we’ll explain what personal branding videos are, why they matter, and how to use them effectively.
Plus, we’ll also share some inspiring video examples to spark your creativity.
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These short videos are all about boosting your personal brand.
They give viewers a clear idea of who you are and what you offer.
Usually, they’re two to three minutes long, but they can be longer if needed.
In these videos, you might introduce yourself in a fun way, show clips of your work, or highlight your favorite spots.
You could also talk directly to the camera about your skills and values.
The goal is to answer your audience’s questions, spark their interest, and give them a reason to trust and remember you.
When done right, these videos can bring significant benefits.
Ready to find out how these videos can specifically benefit you?
Check out the next section to discover why you need them and what they can do for your brand.
You might not realize it, but we all have a personal brand shaped by what we share on social media.
Every post, story, and tweet contributes to our digital identity.
But it's videos that truly make an impact online.
So, whether you're a real estate marketer, an online vlogger, or just a person wanting to build a personal brand—a captivating personal branding video is a must.
Here’s a breakdown of all the reasons that make it a must-have for your strategy—
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People are tired of those bulky paragraphs, boring print ads, and self-promoting pictures.
You can’t grab their attention with the same old tactics anymore.
What they’re looking for is something fresh, and personal branding videos offer just that.
In just a few minutes, these videos capture your personality, brand, message, and values.
With a personal branding video, your audience can skip the long-winded explanations and instantly understand who you are and why they need your brand.
All it takes is one click.
What’s more, you can tailor the story and tone of these videos to resonate with your specific audience.
This approach makes your message more relatable and memorable.
But the real game-changer is the personal connection these videos create.
It helps your audience truly get to know you, leading to more conversions—whether you’re aiming for customers, followers, or any other goal.
Trust and investment go hand in hand, right?
If people don’t trust you, they won’t invest in your brand.
So, building trust is super important.
That’s where personal brand videos come in.
They’re a great way to put a face and voice to your name, making it easier for people to connect with you and your brand.
This helps build credibility and makes your brand feel more relatable.
What’s even better is that you can mix in text, images, and short clips to make your videos even more engaging.
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When it comes to personal branding, email marketing is also a great tool.
It’s your chance to connect with your audience and answer their questions directly.
Your email signature is key here.
It’s your personal touchpoint and gives your contact details a bit of flair.
But let’s face it—those old-school signatures with just your name, contact info, website, and social media links are pretty bland.
How about jazzing things up with a personal branding video?
A video can make your email signature pop and grab attention.
It adds a unique touch that makes your message stand out and your emails memorable.
To build a strong personal brand, you need a solid online presence, and videos are a game-changer for that.
Here’s the scoop—having a video on your website can boost your search engine ranking big time.
In fact, sites with videos are 53 times more likely to show up on the top pages of search results.
And let’s not forget social media.
Videos can take your social media game to the next level.
A whopping 93% of companies have snagged new customers thanks to their social media videos.
So, if you want to up your website’s visibility, drive more traffic, and see more leads and conversions, personal branding videos are the way to go.
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How will you capitalize on the humongous crowd on digital platforms if your content isn’t shareable?
With videos, you don’t need to be concerned about this.
With just a few clicks, you can share your personal branding videos on your social media profiles and other digital platforms, and watch them spread.
When more people engage with the video and are inspired by it, your reach will expand by leaps and bounds.
To make your video a success just keep some things in mind–
Just keep them real and helpful, and you’ll see how people share your videos left, right, and center.
By the end of this point, you must have understood why personal branding videos are essential for you.
Now you must be wondering—"How do I make them?"
Don’t worry—dive into the next section to find out how.
Go through these steps and you’ll know by the end how to make a personal branding video–
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If you're looking to promote yourself as a brand, start by figuring out what makes you special.
Think about your skills, experiences, and personality—what sets you apart from the rest?
Once you identify these unique qualities, you can create a video that highlights what you bring to the table and shows how you can help your audience.
This way, your video will really stand out and connect with the people who matter most.
Ask yourself who is going to watch your videos.
Whether your audience is live event-goers, online customers, or potential employers.
Understand them and make content that suits their interests.
What are you aiming to do with the video?
Is it for a presentation, job application, or online marketing?
Define the goal and your message.
This will make sure that the video aligns with your purpose.
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It’s your story, so tell it in a way that showcases your personality, values, and passion.
Make it engaging and relatable.
Instead of just listing your credentials, use your narrative to show what makes you unique and to share your insights and experiences.
Let your perspective shine through and make your video stand out!
Next, you need to decide who is gonna deliver your story. It can be–
Well, no one can tell your story better than yourself, right?
It adds a personal touch to the video and connects more with the audience.
Just a tip—don’t sound too self-promotional while storytelling.
It will make the video too pushy for the audience.
You can also go with a voiceover artist to share your story from a third-person perspective.
This will add a professional and more objective tone to the video.
To further boost the trust factor, you can use customer testimonials.
Instead of talking about yourself for the entire video, let your satisfied customers share their experiences on camera.
And if they’re not camera-ready, you can use animated testimonials to showcase their stories.
Think of these videos as the face of your brand—you can't skimp on quality.
So, aim for great lighting, clear sound, and smooth editing.
Pick a backdrop that matches your message and dress in a way that shows off your personal style but still suits your audience.
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You need to choose a platform that best fits your brand message and audience.
You can go with-
All-in-all, different social media platforms have different strengths.
Just make sure your video’s content aligns well with the strengths of the platform it’s shared on to maximize its impact.
The last step is to publish your video on YouTube, LinkedIn, your website, and other relevant platforms.
Make sure to optimize its title and description for greater search visibility.
Once published, promote your video within your network and community to increase its reach and effectiveness.
By following these steps, you can craft a personal branding video that truly highlights your unique value and resonates with your audience.
But before getting started with that, go through these personal branding video examples for some inspiration and guidance.
This 2D animation video has a brilliantly crafted video script.
In just 45 seconds, it seamlessly transitions from talking about humans as apes with smartphones to introducing Kurzgesagt.
It cleverly points out how we're just a tiny part of the complex world around us—a world filled with mysteries we often overlook because we're too busy.
That’s where Kurzgesagt steps in.
Their mission?
To explain these complexities, one video at a time.
The video then teases the type of content you can expect on the channel, like exploring whether aliens exist or what happens if you step into a black hole.
By doing this, it instantly engages the viewer.
With this kind of video, the brand not only introduces its knowledge but also gives viewers a taste of what they can expect.
This video showcases what Improvement Pill is all about—inspiring, motivating, and teaching you things that can change your life.
It uses character animation to explain how to make gratitude a daily habit.
It shows how gratitude can seriously improve your life, helping with stress, anxiety, and even your relationships and problem-solving skills.
The video features lively, highly expressive cartoon characters to show the before and after effects of practicing gratitude.
They explicitly show how people who start off feeling sad or frustrated end up feeling more relaxed and happy.
Moreover, these characters are super relatable and make it easy for viewers to visualize themselves in place of the characters.
This makes them connect more with the story.
And the more they connect, the more likely they are to convert.
This animated merch promo from TheOdd1sOut is totally wild and fun.
In this video, our main character dons his farm clothes and takes us on a quirky tour of the Odd1s family farm, where all your favorite merch items are "grown."
The scenes are straight-up imaginative—T-shirts growing on trees, keychains sprouting from bushes, a whole orchard of shirts, and plushies getting harvested from mud.
It’s as offbeat as it sounds!
Then, the video takes a thrilling turn, diving into a spooky segment that reveals the most special merch items.
With its lively 2D animation, engaging storyline, witty dialogues, and catchy music, this video is a total must-watch.
It grabs your attention and keeps you hooked until the very end.
As we know personalized merch is a key part of personal branding, and this video not only promotes it but also perfectly showcases TheOdd1sOut’s unique brand personality.
This cartoon-style explainer video from Brad’s Art School is a total blast!
It’s a step-by-step guide on how to draw anything using construction techniques.
Brad, the teacher, takes us through a quirky class with students like a hippo, a lion, and a bat.
The class feels real, complete with funny moments—like when Brad mentions his DJ side gig, and the class just kind of shrugs it off before diving into the lesson.
The pro tips section is awesome, especially with Brad using his students to explain things.
It keeps you engaged and makes you want to stick around for more.
Brad blends live drawing with digital animation to make learning artistic skills both fun and informative.
By sharing his expertise, he not only builds his credibility but also attracts viewers eager to up their drawing skills.
This video from Better Than Yesterday really nails the brand’s goal— helping you get better, one step at a time.
It uses whiteboard animation to point out that you probably already know what's good for you and what isn’t.
You know that fried food, couch potato time, and smoking aren’t great choices.
So, why do you still fall into these habits?
The video dives into why we stick with bad habits even when we know better and wraps up with a solution.
It keeps things straightforward, focusing on the issue and the fix without getting distracted by flashy effects or too many characters.
The narrative style used feels personal and relatable, making you think, “Yep, they get what I’m going through.”
That connection makes the proposed solution feel more trustworthy.
Videos like this not only provide value but also help you build a stronger bond with your audience.
This video does a great job of positioning Wes McDowell as an expert in website and digital marketing.
He takes a common question his target audience might have—in this case, about landing pages—and breaks it down.
Wes discusses the typical mistakes people make with landing pages and then offers a blueprint to help fix those issues and boost conversion rates.
Through a mix of screen recordings, text overlays, and screencast animation, the video drives his points home.
Overall, it effectively showcases Wes as a knowledgeable and trustworthy resource.
The best way to let people get to know you is by having a conversation, and the next best thing?
Sitting in front of a camera and telling them who you are.
That’s exactly what Robert Greene does in this short video.
He introduces himself, shares that he’s an author of several books and talks about how his first book is probably his biggest hit.
The way he speaks in the video really humanizes him and shows his down-to-earth side.
Even though he's well-known, creating a simple, straightforward video to introduce himself—just like anyone else would—gives his personal brand a real boost.
People love it when you come across as genuine and humble; being too boastful or pushy usually doesn’t sit right with most folks.
So, this video is a great example of how you can use a video to craft a certain image for yourself.
This is an intro video for Ali Abdaal’s weekly podcast.
In the video, he sits in front of the camera and introduces himself and his podcast.
In nearly two minutes, he gives a clear overview of what this podcast is all about, what type of guests he’ll have, and what you can learn from the discussions.
The best thing about the video is how human it makes him feel.
His conversation with the camera doesn’t look too mechanical or scripted, his movements don’t look choreographed, and the video itself is simple without any exaggerated visual element.
All this makes the viewer feel like they are conversing with their friend through the screen.
This connection is the core element of a good personal branding video.
This channel trailer for The Try Guys brings back some nostalgia for me.
It was the very first video of theirs that I watched, and it’s ‘the one’ that led me down the rabbit hole of watching all their videos.
The video kicks off with the four hosts introducing themselves in a very enthusiastic manner.
They explain how the channel came into existence and share snippets hinting at the type of videos they’ll be posting.
Overall, this wasn’t a boring channel trailer—it was actually quite fun.
The intro and the entire video were packed with humorous dialogue, actions, and more.
The best part of the video was how it used the hosts’ entertaining personalities to keep the audience hooked throughout.
Plus, it seamlessly delivered CTAs like subscribing to the channel, liking the content, sharing it, and following it on social media.
This isn’t your typical 1-2 minute video; it’s a nearly 10-minute glimpse into a day in the life of Justin Shin, a data analyst.
“A Day in the Life of” videos like this are fantastic for showing people what it’s really like to work in your industry.
In fact, these types of personal branding videos are perfect for sharing on social media platforms like Facebook, Instagram, Twitter, and more.
By giving viewers a behind-the-scenes look at your life, these videos reveal who you are, what your brand stands for, and what it’s like to be part of your world.
In this particular video, we don’t just see Justin’s work; we also see everything else he does throughout the day.
The video also highlights his unique cinematography and storytelling style.
The visuals he has used are stunningly aesthetic and his soothing voice over takes the video experience to another level.
Personal branding videos are a whole different game, and if used correctly, they can bring massive gains.
In fact, in today’s digital age, they can make you an even bigger brand than any business out there.
Just look at the celebrities, YouTubers, influencers, and even businessmen with strong personal branding videos—they’ve established themselves as the go-to experts in their fields.
And this expert status is paying them well in terms of conversions and profit.
They’re selling products, and services, or boosting their existing businesses just by the power of their name.
You can be like them.
Just understand all the nuances of personal branding videos discussed in the blog.
Choose the correct references and get started.
Make a video that turns you into a brand!