| Healthcare explainer videos help the concerned brand build trust and establish authority. They make healthcare offerings easier to understand for the general public. In this blog, you'll see examples from Google, OrthAlign, Medhost, and Crossover, proving the effectiveness of these types of videos. |
The healthcare industry is a $12 trillion market. Yes, you read that right—it’s “trillion” with a “T.” This is what makes it one of the most lucrative industries for B2Bs to operate in.
However, as much as it’s lucrative, it’s also highly competitive, where gaining the trust of healthcare institutions and medical professionals is a constant uphill battle.
This got me thinking: How do some healthcare brands become favorite choices while others are left in the wind?
In this blog, I’ll take a closer look at how healthcare B2Bs position their authority using animated healthcare explainer videos. We’ll explore what they are, why they’re important, and examine 15 powerful examples of medical animated videos.
Healthcare brands use explainer videos to simplify healthcare offerings while clearly communicating how they can be used in medical scenarios. The videos become a tool for building trust and establishing authority.
After going through the healthcare animation videos listed below, you'll better understand the effectiveness and charisma of these videos.
When you want to sell a medical device, the explanation about its working and offering can be technical and complex, making it hard for prospects to fully take the data in.
OrthAlign understood that and thus sought out our services to make this infographics animation video to introduce its Lantern—a device designed to provide the benefits of larger systems in a simple handheld navigation unit.
This medical device explainer video starts off by building the context before introducing the device. Using visuals of dynamic movements of circular balls in bright and dark backgrounds, the voiceover and explanatory text boxes highlight how surgeons are turning to robotics for accuracy and individualized alignment for their patients.
Next, using the 2.5D animation imagery of their device and text, the voiceover explains all the functions of Lantern—from how it’s used, to how it's easily integrable and scalable. With a zoom, the video further gives viewers details about the technology it works on.
The way this healthcare video production uses black and red text to highlight points about the device, and the minimalist screen elements—like when the device is on screen and we only see a few explanatory texts—makes sure the information doesn't become too cluttered to take in.
The anatomic animation of the knees and explanation of how the device helps with better alignment make sure viewers catch the points that make this device credible.
The use of elements like shadows to create a 3D appearance of the device or other components, the explanatory voiceover, the use of text when explaining anything complex, and the use of different colored backgrounds and text—all of this makes this complex offering an easier one to take in.
As a healthcare brand, your mission and how you convey it to people matters. That is why Inova chose to go with a simple 2D explainer video production to show how they serve through excellent care in patient education and research.
Using character animations and infographics like charts and graphs to fill the screen, the video and the voiceover emphasize how, whether it's live conferences, online education, masterclasses, expert panel meetings, or anything similar, Inova opens a world of opportunity for learning through new technology. Next, using various examples and suitable graphs, the brand shows how it has earned its name.
The scene where the registration data visuals transform into a keyhole, followed by the voiceover saying that InovaHealth is the key to advancing people’s missions, and then the key goes through the hole leading to the CTA, is a standout.
All in all, the way the voiceover, along with easy-on-the-eye characters and the infographics on screen, makes such a massive volume of offerings and data so easy to absorb and understand within such a short time frame is commendable.
Start with a stat that is relevant to your target audience and they'll stay to watch. That is what Athena Health effectively did with this 2D infographic animation video. They represented a very hard-hitting reality in this video: that the time doctors can give their patients uninterrupted is shrinking, and it's all because of the intermediary steps or tasks that keep being pushed their way.
To showcase the weight of this situation, the video uses characters of doctors, roughly made up of shapes, going through these time-consuming tasks like all the scrolling, clicking, and box-checking. The way the clock keeps ticking at the bottom of the screen while the doctors are sweating through these tasks shows how the time they have to interact with their patients is shrinking.
Now, once the brand has effectively played into the problem, the voiceover discusses how Athena Health is trying to change that and how they've made it their mission to "Unbreak Healthcare" in America.
Transitions from leaves to graphs show how the brand is trying to get doctors paid faster and without any hassle. The 2D animation video then shows all the inefficiencies that doctors could be dealing with by displaying actors wrapped in phone calls, massively increasing paperwork, and then showing how the brand takes this work off their plate.
Showcasing infographics of how many doctors, till the present moment, have benefited from it and are able to pay more attention to their patients builds more credibility around the brand.
The connective diagrams of doctors to other providers and their patients show the immense amount of people and work the brand is trying to handle—and the keyword is "effectively."
The last scene, where a shredder shreds the distressed versions of the doctors away, highlights how Athena Health will solve—and at a certain level has already solved—this issue for so many doctors. Such powerful scenes make healthcare marketing videos worth remembering.
Behind every superhero is a side character silently supporting them in their mission. Someone who makes stopping the bad guys and saving lives a cakewalk. Using this very analogy and the charm of 3D character animations, Medhost positioned itself as that very important side character for doctors and hospitals.
Starting off the character animation video with a superhero saving the day, then smartly replacing the hero with a healthcare provider, then showcasing the busy, chaotic, and life-saving scenes inside such healthcare facilities, the brand says that as a medico, you might not be wearing that hero cape—but nonetheless, what you are doing is superheroic.
But to manage the paperwork, look after patients, and run those heavy machines, these heroes need that side character too. This is where the 3D animation video introduces Medhost. The way the hospital buildings each represent a letter of the word "Medhost," and while we are going through the visuals of the buildings, the voiceover explains how this healthcare brand supports hospitals, is quite appealing.
The way Medhost EHR connects to the facility, each task becomes so systematic, connected, and fast—now the room flowing with constantly flying papers looks well kept too, a feat!
The super high-quality character animations, the impeccable dialogue delivery, the fast-shifting camera shots, the gradient of graphs—all make this video an engaging one to watch.
Facing the blues of bad health when you’re busy can be tough, right?
It becomes especially more troublesome when you have to sync your benefits with your doctors and link in where it hurts with those who can help. The helplessness, frustration, and gloom of managing so many things on so many platforms can leave you feeling "blue"—literally—just as shown in the starting clip of this video from Crossover.
Using a 2.5D character animation style in this video, the brand played right into the emotions of its target audience and accurately encapsulated the feeling of a patient—their helplessness in managing health and a busy life, and their need for good healthcare.
The use of dark, gloomy blue tones at the start of the video, where the character of a busy woman is caught in the rain, develops a cold, and breaks her glasses—makes viewers feel bad for her but also relate to her.
Next, when the voiceover shifts from discussing these problems to the solution—Crossover—the gloom disappears. We see her character, now a little chirpier, moving through a bright and colorful world. The voiceover discusses how the brand sees healthcare: organized around people, not payments.
When the voiceover states that the brand brings all the experts and care into one place, the visuals on the screen show our character entering a facility of sorts after using the Crossover network. She passes by an optometrist, a general physician, and enters a room where she connects with a faraway expert via technology.
Then we see a smooth yet fast zoom-out shot from her discussion in the tech room to the world outside the building, where we see other characters. While the shot passes through the different characters, the voiceover further emphasizes how Crossover is building a system of health that connects you, your doctors, and your benefits in one simple place—and then the big Crossover logo enters the screen.
The way the logo, like a button, is switched on and all the blue fields below it turn colorful—like the start of the video—was a smart way of showing how Crossover makes a massive positive difference in people’s lives.
The use of characters that bring out the real pain of the target audience, the smart use of the logo, playing around with color, camera angles, and creating the illusion of 2D characters in 3D environments are all the elements that make this such a great healthcare explainer video.
The way healthcare companies and patients interact has changed due to cutting-edge health tech. Patients with chronic illness are demanding care and solutions that are more coordinated, customized, and convenient—they are more active now.
What this means for traditional healthcare providers like pharmaceutical companies is that they'll lose their customers if they don't reform themselves to meet these shifting demands and expectations. Deloitte, in this detailed mixed media animation video, zooms in on this very topic.
It asks the pivotal question, "How can pharmaceutical companies engage with patients?" at the very start and then goes on to explain that throughout the video.
The initial scene, where the voiceover is talking about current patients who are more active in terms of seeking their care and meds, shows the visuals of a live-action silhouette of a patient in the background, and we see visuals of meds, labs, and doctors superimposed on her figure. These simple visuals effectively sum up what today’s patients are seeking.
When the narrator talks about the history of pharmaceutical companies, we see live footage—a collage of different shots—of the production of machines, and then the products they are making actually roll out in 2D format on the screen. These engaging visuals keep the eyes on screen while the complex explanations play in the background.
The way you see graphs emerging from random corners of the screen, the small power-like representations of different healthcare situations—from workouts, elderly care, health notes, ambulance transfers, and the like—filling different corners of your screen at once, lets you see the clear picture of the current healthcare scenario.
Not only this, but the subtle use of moving medicine bottles or colorful tablets, and the constant call or machine noises in the background, all go on to emphasize what this video is all about.
The way the video mixed and matched layered designs of live action, stop-frame, simple 2D animations, motion graphic animation, and infographics throughout the video to explain the normal way pharmaceutical companies used to run, and the new changes they have to adopt to stay at the top of their game, was amazing. It’s what makes it a standout among other pharma explainer videos.
You are working on the next great health app, an idea that can be groundbreaking, and then there's a hiccup—you need technical experts to build the app to be compliant, global, intelligent, and interoperable with the entire healthcare system.
As lengthy as the sentence above is, so is the process of getting all this "right." By understanding and showing this very pain point of the healthcare app builder community in this 2D animation video, Medable has its target audience's full attention. Once it has brought the issue in front of the people using those simple 2D characters and infographics, it can provide prospects the platform that can do this for them.
Talking about the specialty of the platform, the voiceover discusses how it has a set of adaptive modules that cover all the main aspects of a medical app like compliance, backend, analytics, collaboration, and research.
The way each of these aspects was represented using colorful cubes, and then the cubes combined to form a bigger cube to show how you'll get it all in one place to speed up product development.
Then the use of a dark background with gradient elements when the voiceover talks about how Medable takes care of all the HIPAA compliance for you, and then again the shift to a white background with minimalistic tone characters and elements, was quite an engaging visual transition.
In essence, this simple 2D explainer video was able to impeccably convey how this brand can help you with your health app and then at the end nudged you to try it and begin developing for free.
Broke a bone? Go to a doctor. Eyes itchy? Go to another kind of doctor. Nose is blocked? Yes, you know it—go to another kind of doctor.
Does your physician see the whole of you or just the part they are treating?
That's the hard-hitting question that Summa Health starts this 2D character animation video with. Just like the visual of a disembodied nose, eye, hands, and fractured leg sitting on the sofa hits hard, so does this question. Visiting different physicians for different ailments and managing it all frustrates any patient.
Once the scene is built around this frustration, the scene from these body parts does a 180, and we are shifted to the world of solution. The visuals show how Summa Health provides you sum total care. Showcasing a scene where a doctor is analyzing a lot of health-related infographics on a big screen, the narrator further reinstates how Summa lets these providers get a complete picture of your health.
Next, you see different scenes where we can see other healthcare professionals collaborating for patient care—this shows how Summa helps with coordinating with all your specialists. The last scene shows different characters of healthcare professionals happily treating different patients, showing how the brand is helping people in their health.
Using a minimalistic color palette, focusing more on the characters and the body parts, and the subtle use of medical infographics is what made this video so engaging to watch. This is also what makes it different from other medical animation examples.
We all know a person who has an opinion about everything. Taking their opinion on minor things like a barbecue might do—but health? No, no.
Using this hilarious yet relatable scenario, 2nd.MD starts this 2D character animation video. It transitions from the funny scene of that one nosy person following our main character and preaching about cooking, using bug repellent spray, and using certain medicines for backache. But unwanted medical opinions are where our main character draws the line—he makes use of 2nd.MD.
The video then shows zoomed-in visuals of the phone, with steps he uses to connect with a board-certified specialist in-network who can help him with his backache. The voiceover goes on about the offerings of this app and how it can help users while the character navigates it.
The video doesn't just show the user-facing side of the app working but also shows how its care team works—collecting more information, selecting the experts, and scheduling the time of your consultation. You can also see the use of engaging infographics to show how the app provides you with a detailed summary after the consultation.
The use of vivid colors, minor infographics, minimalist characters, and the explanatory voiceover ties this video together and effectively helps highlight 2nd.MD's work and offerings to us viewers.
Good old-fashioned cooperation can even solve all your employee healthcare problems!
Starting off with a backdrop of dark space filled with glowing and colorful planets, the video discusses how humans have been able to reach space with one key thing: collaborating.
Now the scenes shift to a more whitish world, where we see a person trying to navigate a troublesome healthcare scenario. The unlisted healthcare brand in this video discusses how healthcare costs are increasing and how employee health continues to decline.
The scene where the voiceover states "decline" and the structure the character was standing on shatters—and he travels down with the debris and sees stats of healthcare dollars being wasted—was quite cinematic.
After this, we see interactions of the character with doctors, and the voiceover explains how this brand is changing the scenario; it is improving care and saving a lot of money for its customers.
To show how the brand has partnered with doctors, employers, and providers to deliver better healthcare for employees, the visuals show the 2D character encircled by layers upon layers of such people. The way this expresses how the brand fosters collaboration between different people and departments to make healthcare better for you is commendable.
All in all, it's a simple explainer video that uses the right bit of shock moments, drama, infographics, voiceover, and character expressions to bring its message forward. Being simple yet powerful with your graphics is one of the most effective healthcare social media marketing strategies you can use.
Use a simple analogy to relate the human body to your brand offerings and people will stop to watch. That is what Google did with this 2D animation explainer video, where you see the classic white background of Google videos with some pops of color as text.
Starting off with dynamic text and a picture of RBCs in the middle, the video narrates how blood cells are great collaborators and how they use this collaboration to keep the body healthy.
Then the video compares these blood cells to healthcare teams and how they need to move fast and work smart. Google quotes this need as the reason they created G Suite—the productivity solution for employees and caregivers.
When the voiceover is discussing this, the screen shows all the logos of apps that come under this G Suite. Now, one by one, using screencast animation, the brand shows how people can use different offerings of G Suite.
For instance, how they can chat, fix training schedules, use Sheets and Drive to manage who has access to important data, and use Slides to make real-time patient content and share it. All in all, this video effectively showed how G Suite makes collaboration a breeze.
When you are an eye health and wellness brand trying to bring in more sign-ups, the best way to engage people is by using a video to inform them—not directly sell. That is what Eye Love did with this 3D animation video.
Using high-quality 3D graphics and a hilariously witty voiceover, the brand goes on to explain the ins and outs of chronic dry eyes.
Starting with an eye-shaped ball, it discusses how dry eyes can bug you, and visuals showing bugs sitting on that ball literally show the "bug" part—it was smart. Next, it uses different shapes and the fast-changing structure of clouds on command to show how people describe their symptoms differently.
Next, it shows what people actually describe this feeling as. For example, when it discusses how people describe it as a feeling of having sand in their eyes, we see a literal crab throw sand on a ball, or it uses a game setup to show how some people complain of it causing too many tears.
The way the video further goes into the depths of describing the structure of tears, their function, and the use of artificial tears for treatment—leaves people awed by the amount of knowledge they are gaining from this video. Not one second in the video does the feeling of boredom arise—your eyes love this video too.
Just when the video starts to wrap up, the voiceover states how you need to seek experts to get rid of this issue, and then there appears text urging people to visit the brand's website and chat with an eye doctor. It was truly one of the best non-salesy animated healthcare commercials.
People are still quite skeptical about taking part in genetic testing, and as a healthcare brand, Color, which has a genetic testing model, wanted to change this attitude. They wanted people to know how this test can help them understand their risk of diseases like cancer and take better preventative care.
Using this simple mixed media animation video, Color started explaining the concept to people from the very basics—DNA, how it contains remarkable information that can help you understand if you are at risk of certain healthcare conditions like cancer or heart disease, and how it can help you plan better and take preventative measures.
Using bright colors, the still cutout pictures of body parts like hands and eyes, and the moving infographics like the DNA strand and graphs help people grasp the concept of the genetic information being discussed by the voiceover.
Some scenes, where the whole body cutouts are still except for a part of the body like the hands taking notes, make the video engaging. Some scenes are quite symbolic in the video too—like when the voiceover states that by learning about your genetic health risks, you are advancing scientific knowledge of the human gene.
The visuals show hand cutouts opening the cap of a test tube, and flowers blooming from inside the tube. This scene shows how gene testing technology is such a blessing for your health. The smart execution of visuals in this video is what makes it one of the best medical explainer videos on this list.
Sometimes brands need to take up the role of a close one to make you feel comfortable enough to talk about a sensitive topic. That is what the Crohn's & Colitis Foundation did here with this mixed media animation video.
It uses the 2D characters of a small girl and an older college boy (maybe her cool older cousin), placed in a 3D background, to discuss the sensitive topic of growing older with IBD.
The way the older boy explains the concepts, the do's and don'ts, makes her comfortable sharing her issues with the doctor, talks about parties to keep her engaged, and guides her on what to do when she does see people—all makes it easier for people to relate and not be bored in the video.
The way the boy changes shapes throughout the video is funny too—like how he becomes a big inflated balloon, a tree, a hot air balloon—and the doctor makes you laugh at times.
The casual tone of the conversation between these two, the fun banter, like when the boy is talking to her about something and he’s in the form of a hot air balloon, and she makes the balloon flame go high and he starts sweating—the face he makes is hilarious.
The hospital scene, the 3D chat scenes, the party scenes, the conversations—are the shining stars of the video. The way it explains and entertains—that is what makes it a good explainer video.
The casualness of such B2C videos is what makes them stand out. For B2B, the strategies used are a bit different. To better understand the difference between B2B vs B2C healthcare marketing, you can check out our linked blog.
Healthcare institutions don't just treat people—they hold information, sensitive information about their health and finances. This information is like gold to cybercriminals, and thus cyberattacks on such institutions are quite common.
Living in fear of these unknown attacks is not the solution. Google discussed the solution in this mixed media animation video.
The blaring fonts and collage-like animations of hands opening a treasure box show how this patient data is so desirable to cybercriminals. Once the serious voiceover is done discussing these scary details about the vulnerabilities of our healthcare system, we enter the gradient world of solutions.
Using infographics and text, the narrator explains how, with the combined efforts of stakeholders from across healthcare, tech, and government, we can protect these critical assets.
While talking about the true visibility such collaboration provides, we see cutouts of eye pictures pasted on the screen—some eyes even showing movement.
The video uses certain motion graphics, paper cut–like animations, text, and infographics throughout to emphasize how our data is safe with Google. The last text, "Safer with Google," further reinstates that belief and trust people have in Google.
Apart from using explainer videos, there are other healthcare marketing strategies you should know about to improve your conversion rate. So check out the linked blog to learn about these varied strategies.
Animated healthcare explainer videos are specific and highly concise. In other words, they focus on one thing at a time so as to not confuse viewers on overly complicated healthcare topics.
So make sure you first analyze the topic your healthcare video is covering. Break down all the details of your topic and identify the ones that are the most important. Scrap the rest.
As for how you present your information, the general rule of thumb is to complement everything you say with a descriptive visual.
This will aid in comprehension and information retention and will keep your viewers engaged
Here are the primary benefits your healthcare brand can reap after using such benefits of using such videos:
1. Streamlined Onboarding and Training
Explainer videos cut the fluff regarding the onboarding process for new healthcare technologies and services for healthcare institutions and medical professionals.
By visually demonstrating how healthcare products work and the specific medical problem they’re solving, these videos reduce the learning curve and training time for staff within healthcare organizations, ensuring they can utilize new tools more efficiently and effectively with reduced chances of life-threatening error.
2. Increased Engagement
In healthcare, engagement leads to comprehension. And comprehension ensures proper usage of medical products during critical medical processes or organizational operations.
That’s where dynamic and visually appealing, explainer videos bridge the gap between comprehension and engagement. They make presentations not only informative but also entertaining so as to be useful in B2B healthcare marketing.
3. Improved Conversion Rates
For B2Bs in any industry, from fintech to healthcare, conversion rates are an important metric that quantifies business growth. It shows that B2Bs aren’t just attracting more leads but also converting them into customers and driving revenue.
For healthcare, conversion rates have a more important meaning too. They show how you are helping healthcare organizations make a difference in the lives of patients.
When you use video animation for healthcare, you are effectively able to communicate the value proposition and operational intricacies of your solutions. This also leads to higher conversion rates in your healthcare marketing campaigns.
4. Enhanced SEO Value
5% of all Google searches are health-related. And with 16.4 billion searches conducted every day, just imagine the range of online visibility that healthcare marketing can unlock. And a big component that makes this possible is SEO.
That’s where explainer videos can unlock the SEO potential of your marketing campaigns by ranking on search engines, especially when your healthcare explainer videos are well-integrated into your website and properly tagged.
5. Scalable Education and Training
Training your target audience on how to use your healthcare offering is a big part of your onboarding process too. Explainer videos provide a scalable way to educate and train in a way that’s flexible and highly retainable.
They ensure consistent delivery of information, which is crucial in the healthcare industry where accurate knowledge dissemination is critical for proper execution.
This depends on whether you’re going with live-action or animation. Generally speaking, healthcare explainer videos are majorly produced using animation and mainly employ animation styles like whiteboard animation and 3D animation.
Relying on animation for your healthcare videos can unlock even more freedom. At this point, you have two choices:
For in-house production, all you need is an animation video maker software (to create the visuals and graphics and piece the entire animation together) and audio software to design voiceover and any sound effects to go with the animation.
If you’re short on time or the production seems too daunting to take on, you can employ the help of an explainer video agency who will get the job done faster (and within your budget).
Does the second option sound more convenient and now you want to take the first step?
Contact us and we will help you out with your healthcare explainer video.
With all the examples we saw along the way, I can say one thing with absolute certainty. Videos are going to play an even bigger role in B2B healthcare marketing. And there are some recent video marketing statistics that point to this exciting future:
So what’s the way forward from here if you’re a B2B in the healthcare industry?
You need to put more emphasis on your B2B videos and take it to the next level. And the best way to do that is through explainer video production and video animation.
I hope this article becomes your reliable guide that aids in your healthcare marketing endeavors, helping you dominate the healthcare space and increase your impact in the long run.
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