Attracting new customers and building a relationship based on trust starts with making the perfect introduction.
But you don’t always have the opportunity to have personal conversations.
How do you differentiate yourself from your competitors then?
It all comes down to this:
Customers need a good reason to come knocking on your door.
And it starts by helping them see what your business is all about.
Which is why knowing how to make a company introduction video should be among your priorities.
And in this blog, I’ll show you exactly how to do that.
Starting from the fundamentals to outlining a step-by-step process to make your video hard to miss, I cover everything you need to do.
Ending with some impactful examples that will get the ball rolling on your creativity to take your videos to the next level.
A company introduction video is a short film, typically lasting 1 to 3 minutes, designed to inform viewers about your business's products, services, and core values.
It acts as a digital handshake that introduces your brand to potential clients, investors, and employees.
Its primary goal is to generate interest and build trust by showcasing the company's strengths and differentiators.
By effectively combining visuals, sound, and storytelling, a company introduction video communicates the essence of a brand far more effectively than any other medium.
Creating a compelling company introduction video involves building an authentic narrative on why prospective customers need your business.
And it starts by including the following elements into your video:
Every business has a mission statement.
A North Star that guides what they do and why they do it.
It’s so effective that 90% of businesses with a well defined mission statement end up meeting or even exceeding business goals.
So make it a point to give it center stage in your company introduction video.
To make good even great, try incorporating voiceovers from senior employees.
Because they personify your company's goals and aspirations first-hand and can authentically express it in their own words.
You might think your mission statement certainly covers your core values as well.
But it isn’t always the case.
Where your mission statement could show the motivation behind your business, your core values show your business ethics.
It talks about your company’s principles and how it helps you serve your customers.
Including them in your company introduction video builds trust and alignment with audiences whose values resonate with your own.
Display these values visually through text on screen while also showing examples of these values in action.
Include short glimpses of community involvement, innovative practices, or employee testimonials that paint a genuine picture of your brand’s core values.
Company introduction videos ideally shouldn’t talk about your products or services.
But what if your business has a flagship product that cemented your place in your industry?
In this case, your product or service deserves some attention in your video.
Provide a clear, concise description of what your company offers.
Rely on quick product demonstrations with close-up shots of your product or service in action.
Make it engaging by explaining how your offerings solve common problems or improve the lives of your customers.
Your employees are the backbone of your business.
Where everyone works together to move the business forward.
And when your customers see this, they should feel welcomed and valued.
Consider including your employees and key team members in your company introduction video.
Try including short UGC videos made by your employees, coupled with a brief audio introduction about their role and passion for the business.
Your happy customers can help you get more happy customers.
How? Customer testimonials!
When prospects see positive testimonials coming straight from your customers, it builds credibility.
Include genuine reflections on how your company has added value to their lives or businesses.
A mix of video interviews and text quotes can be effective, especially when paired with visuals of the customer using your product or service.
Your company introduction video does more than just introduce your company to new customers.
It also directs them to take action.
Which could include:
Which is to say: A strong call to action is crucial for your company introduction video.
Make sure your CTA is clear and compelling.
Use direct language and on-screen visuals to guide your audience to the next step.
Video production can seem daunting at first.
Producing a company introduction video is no exception.
So to make the job easy, I have broken it down into the following steps:
Before you begin, it's crucial to clearly define the purpose of your video.
Are you aiming to:
Knowing your goal will guide all subsequent decisions about the style, content, and tone of the video.
Draft a concise video script that covers all the key points you want to include.
Your script should reflect your brand’s voice and convey your message clearly.
Make sure to include any important phrases or slogans that align with your brand identity.
Most company introduction videos are short and a lot of it has to do with the length of your video script.
So avoid unnecessary technical jargon or information that doesn’t add value to your viewer.
A visualization of the finished product is crucial to keep your efforts focused.
In the case of your company introduction video, planning each scene to be featured is an essential step.
Use storyboarding to decide what visuals will accompany each part of your script and how these visuals will help convey your message.
Consider the location, props, and any graphical overlays or text you will use.
Once all the pieces of the puzzle have been gathered, it’s time to put everything together.
Determine what equipment you will need to produce your video.
This can vary depending on whether you go for live-action, animation, or a blend of both (mixed media).
Live-action videos typically require a camera, microphone, lighting, and any specialized gear like gimbals and drones.
Animation, on the other hand, is more minimalistic and doesn’t require a lot of physical resources.
Whichever way you end up choosing, make sure it’s within your video production budget.
But if you want to expedite the process, you can always hire a video production company to do the job for you.
If you end up going the live-action route, it’s time to shoot your video.
Make sure you follow your script and storyboard while filming to ensure you don’t miss anything.
Pay close attention to lighting and sound, as these are critical for professional-looking footage.
It may help to shoot multiple takes of each scene to choose the best option during editing.
For animation, carefully organize visual and audio assets to be used during the editing process.
Editing is where all the magic happens.
Pick the video editing software of your choice and import all the visual and audio assets into it.
If you’ve chosen to go with animation, import all your assets into your animation software.
Polish your footage and remove unnecessary shorts.
Add effects, transitions, and background music to enhance the viewer's experience.
Ensure the transitions between shots are smooth and that the overall pacing keeps the viewer engaged.
Once everything is done, scrub through the final video one last time and make edits where necessary.
After that, export in the highest quality possible, with video resolution being 1080p (Full HD) at minimum.
To further refine your company introduction video, show it to your team members or stakeholders for feedback.
Use their input to improve the final version of the video.
This might involve re-editing parts, reshooting scenes, or altering the script slightly.
Remember–the video will play a huge part in influencing your brand perception.
So it’s important to get the video right.
After making the necessary adjustments, finalize your video.
Add subtitles if necessary, and ensure it’s optimized for various video distribution platforms.
Also optimize it for popular marketing channels like social media, website landing pages, email newsletters, etc.
The point is to let your video gain maximum exposure the second it goes live.
But when used in tandem with your marketing channels, videos can make your business the only thing your audience talks about.
How do you get started with this?
Our free ebook on the Video-First Approach can help you get started.
Sending your video into the wild and forgetting about it isn't ideal.
Once your video is live, track its performance.
Look at viewer engagement through likes, shares, comments, and watch time.
Use these insights to gauge the effectiveness of your video and to inform future video projects.
Things evolve constantly to keep up with the times.
It’s the same story when you move to businesses and the current competitive landscape.
As soon as your business undergoes changes, be it in the form of a new product or rebranding, make sure to update your company introduction video too.
The point is to keep your video relevant and up-to-date to stand out in your industry.
Execution without a touch of inspiration won’t get you that far in your quest to make a company introduction video.
So to help you out, I’ve hand-picked some amazing introduction videos to get you inspired.
Let’s kick off the list with a good one.
Here’s a very intriguing company introduction video for Oak Meditation made by Dominok Grejc.
Explaining a mobile app can get confusing at times (both for the creators and the consumers).
That's why many app promo videos prefer simplicity and minimalism as that's easier to consume and understand.
But animation has done a great job of not only simplifying but also making the app interesting and developing curiosity among viewers.
With rapid strides in entertainment technology, more and more companies are jumping into the entertainment industry every year.
Which begs the question:
As an entertainment technology company, how do you create an irresistible first impression?
Let’s learn how by checking out this introduction video for Amazon Studios Technology made by the good folks at Animwood.
The video feels like an immersive experience told as a story.
Just goes on to show how effective storytelling using animated videos can be.
When it comes to iconic brands, the one thing that separates them from the rest is their brand image.
In other words, their brand image is a direct reflection of what they stand for.
So how do you make your brand stand out from the competition?
Creating solid brand awareness among consumers.
Something to keep them coming back for more.
Let’s look at an example to understand this better.
This is an animated company introduction video made by GANT.
It goes over the brand story of how the brand came to be and indirectly (and cleverly) establishes their brand image in the process.
The way the video uses animations to emotionally connect with the viewer is what makes it effective.
Here’s an interesting thing I noticed with this video for Headspace.
The company has very cleverly mixed one of their core brand values into the video.
See if you can find it.
Still searching? Let me help you out.
The brand’s core value is in slowing down, taking a breather once in a while and relaxing.
That is reflected in the pacing of this video too (and in the voiceover).
This relaxed pacing keeps the viewers at ease and helps them focus on Headspace’s offering.
Every other component of the video simply complements this and increases the video’s appeal even more.
When it comes to healthcare videos, presenting medically accurate information is necessary.
But selling the relevance of your services to potential customers is just as important.
Want to see this in action?
Have a look at this company introduction video for Nodal made by Vidico.
Animation has drastically improved the appeal of Nodal’s healthcare service offering.
And doing so without introducing unnecessary complexities in the core messaging is absolutely commendable.
While these examples are enough to get the ball rolling, these are mere drops in a bucket.
To explore some more examples, do check out our blog on the best company introduction videos next.
Creating a company introduction video is an excellent strategy for enhancing your brand’s visibility and connecting with your audience on a deeper level.
Remember, a successful video tells your brand story in a way that resonates with your audience.
Whether you're reaching out to potential customers, current clients, or new employees, a well-crafted introduction video can significantly amplify your brand's message and impact.
Take this guide as a starting point for your creative journey, and don't hesitate to adapt the steps to better suit your specific needs and resources.
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