A strong company introduction video helps businesses make a memorable first impression by clearly communicating who they are, what they do, and why they matter. Often used as about us videos, meet the team videos, or internal video for teams, these videos play a key role in building trust and alignment. This blog breaks down how to create an effective company introduction video, from defining goals and audience to scripting, visuals, and distribution, with real-world examples that show what works.

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Checkout the Best Company Introduction Videos in our compilation video here:

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And in this blog, I’ll show you exactly how to do that.

Starting from the fundamentals to outlining a step-by-step process to make your video hard to miss, I cover everything you need to do.

Ending with some impactful examples that will get the ball rolling on your creativity to take your videos to the next level.

What is a Company Introduction Video?
What to Include in a Company Introduction Video?
How to Make a Company Introduction Video: Step-by-Step
15 Best Company Introduction Video Examples

What is a Company Introduction Video?

A company introduction video is a short film, typically lasting 1 to 3 minutes, designed to inform viewers about your business's products, services, and core values.

It acts as a digital handshake that introduces your brand to potential clients, investors, and employees.

Its primary goal is to generate interest and build trust by showcasing the company's strengths and differentiators.

By effectively combining visuals, sound, and storytelling, a company introduction video communicates the essence of a brand far more effectively than any other medium.

Depending on the goal, a company introduction video may function as an external about us video or an internal video for teams focused on culture and alignment.

What to Include in a Company Introduction Video?

Creating a compelling company introduction video involves building an authentic narrative on why prospective customers need your business.

And it starts by including the following elements into your video:

1. Company Mission Statement

Every business has a mission statement.

A North Star that guides what they do and why they do it.

It’s so effective that 90% of businesses with a well defined mission statement end up meeting or even exceeding business goals.

So make it a point to give it center stage in your company introduction video.

To make good even great, try incorporating voiceovers from senior employees.

Because they personify your company's goals and aspirations first-hand and can authentically express it in their own words.

2. Company Core Values

You might think your mission statement certainly covers your core values as well.

But it isn’t always the case.

Where your mission statement could show the motivation behind your business, your core values show your business ethics.

These values are often best communicated through real interactions, making internal team working videos especially effective for showing culture in action.

It talks about your company’s principles and how it helps you serve your customers.

Including them in your company introduction video builds trust and alignment with audiences whose values resonate with your own.

Display these values visually through text on screen while also showing examples of these values in action.

Include short glimpses of community involvement, innovative practices, or employee testimonials that paint a genuine picture of your brand’s core values.

3. Products or Services

Company introduction videos ideally shouldn’t talk about your products or services.

But what if your business has a flagship product that cemented your place in your industry?

In this case, your product or service deserves some attention in your video.

Provide a clear, concise description of what your company offers.

Rely on quick product demonstrations with close-up shots of your product or service in action.

Make it engaging by explaining how your offerings solve common problems or improve the lives of your customers.

4. Key Team Members

Your employees are the backbone of your business, and showcasing them through meet the team videos or team working videos helps humanize your brand and build instant credibility.

Where everyone works together to move the business forward.

And when your customers see this, they should feel welcomed and valued.

Consider including your employees and key team members in your company introduction video.

Try including short UGC videos made by your employees, coupled with a brief audio introduction about their role and passion for the business.

5. Customer Testimonials

Your happy customers can help you get more happy customers.

How? Customer testimonials!

When prospects see positive testimonials coming straight from your customers, it builds credibility.

Include genuine reflections on how your company has added value to their lives or businesses.

A mix of video interviews and text quotes can be effective, especially when paired with visuals of the customer using your product or service.

6. Call-to-Action (CTA)

Your company introduction video does more than just introduce your company to new customers.

It also directs them to take action.

Which could include:

Visiting your website landing page for more information
Requesting a software demo for your SaaS
Subscribe to your email newsletter

Which is to say: A strong call to action is crucial for your company introduction video.

Make sure your CTA is clear and compelling.

Use direct language and on-screen visuals to guide your audience to the next step.

How to Make a Company Introduction Video: Step-by-Step

Video production can seem daunting at first.

Producing a company introduction video is no exception.

So to make the job easy, I have broken it down into the following steps:

Step 1: Define Your Purpose

Before you begin, it's crucial to clearly define the purpose of your video.

Are you aiming to:

Attract new clients
Onboard new employees
Introduce a new product or service

Knowing your goal will guide all subsequent decisions about the style, content, and tone of the video.

For example, your goal might be to create an external about us video for prospects or an internal video for teams focused on onboarding or alignment.

Step 2: Write a Script

Draft a concise video script that covers all the key points you want to include.

Your script should reflect your brand’s voice and convey your message clearly.

Make sure to include any important phrases or slogans that align with your brand identity.

Most company introduction videos are short and a lot of it has to do with the length of your video script.

So avoid unnecessary technical jargon or information that doesn’t add value to your viewer.

Step 3: Plan Your Shots

A visualization of the finished product is crucial to keep your efforts focused.

In the case of your company introduction video, planning each scene to be featured is an essential step.

Use storyboarding to decide what visuals will accompany each part of your script and how these visuals will help convey your message.

Consider the location, props, and any graphical overlays or text you will use.

Once all the pieces of the puzzle have been gathered, it’s time to put everything together.

Step 4: Gather Your Equipment

Determine what equipment you will need to produce your video.

This can vary depending on whether you go for live-action, animation, or a blend of both (mixed media).

Live-action videos typically require a camera, microphone, lighting, and any specialized gear like gimbals and drones.

Animation, on the other hand, is more minimalistic and doesn’t require a lot of physical resources.

Whichever way you end up choosing, make sure it’s within your video production budget.

But if you want to expedite the process, you can always hire a right video production company to do the job for you.

Step 5: Shoot Your Video

If you end up going the live-action route, it’s time to shoot your video.

Make sure you follow your script and storyboard while filming to ensure you don’t miss anything.

Pay close attention to lighting and sound, as these are critical for professional-looking footage.

It may help to shoot multiple takes of each scene to choose the best option during editing.

For animation, carefully organize visual and audio assets to be used during the editing process.

Step 6: Edit Your Video

Editing is where all the magic happens.

Pick the video editing software of your choice and import all the visual and audio assets into it.

If you’ve chosen to go with animation, import all your assets into your animation software.

Polish your footage and remove unnecessary shorts.

Add effects, transitions, and background music to enhance the viewer's experience.

Ensure the transitions between shots are smooth and that the overall pacing keeps the viewer engaged.

Once everything is done, scrub through the final video one last time and make edits where necessary.

After that, export in the highest quality possible, with video resolution being 1080p (Full HD) at minimum.

Step 7: Incorporate Feedback

To further refine your company introduction video, show it to your team members or stakeholders for feedback.

Use their input to improve the final version of the video.

This might involve re-editing parts, reshooting scenes, or altering the script slightly.

Remember–the video will play a huge part in influencing your brand perception.

So it’s important to get the video right.

Step 8: Finalize and Distribute

After making the necessary adjustments, finalize your video.

Add subtitles if necessary, and ensure it’s optimized for various video distribution platforms.

Also optimize it for popular marketing channels like social media, website landing pages, email newsletters, etc.

The point is to let your video gain maximum exposure the second it goes live.

But when used in tandem with your marketing channels, videos can make your business the only thing your audience talks about.

Beyond public channels, many brands also publish these videos internally as meet the team videos or team working videos on intranets and onboarding portals.

How do you get started with this?

Our free ebook on the Video-First Approach can help you get started.

Step 9: Track Performance

Sending your video into the wild and forgetting about it isn't ideal.

Once your video is live, track its performance.

Look at viewer engagement through likes, shares, comments, and watch time.

Use these insights to gauge the effectiveness of your video and to inform future video projects.

Step 10: Update Regularly

Things evolve constantly to keep up with the times.

It’s the same story when you move to businesses and the current competitive landscape.

As soon as your business undergoes changes, be it in the form of a new product or rebranding, make sure to update your company introduction video too.

The point is to keep your video relevant and up-to-date to stand out in your industry.

15 Best Company Introduction Video Examples

Execution without a touch of inspiration won’t get you that far in your quest to make a company introduction video.

So to help you out, I’ve hand-picked 15 amazing introduction videos to get you inspired.

1. Oak Meditation App

Let’s kick off the list with a good one.

Here’s a very intriguing company introduction video for Oak Meditation made by Dominok Grejc.

Explaining a mobile application can get confusing at times (both for the creators and the consumers).

That's why many app promo videos prefer simplicity and minimalism as that's easier to consume and understand.

But the animations have done a great job of not only simplifying but also making the app interesting and developing curiosity among viewers.

2. GoodHabitz

Next on our list is this animated company introduction video for GoodHabitz made by Wevoke.

When it comes to online learning platforms, clarity of offering greatly benefits consumers.

While the video design certainly helps clarify GoodHabitz’s offering, it goes above and beyond.

It spices up their offering in a way that generates interest and admiration among consumers.

3. Solea

Trying to understand technology can get a bit tricky.

But just a simple explanation isn’t going to cut it if somebody has to truly understand the utility of the technology in question.

Understanding this, Giant Ant Studios made this company introduction video for Solea.

The video doesn’t only do the bare minimum, it extends the ceiling and differentiates itself completely.

The presentation of Solea’s offering is made in a way that sparks interest in viewers and does so while keeping the core message intact (and simple).

4. Slack

The good folks at Giant Ant Studios made this great introduction video for Slack.

The stand-out feature of this video is its exceptional clarity and minimalism.

It doesn’t beat around the bush and instead addresses its message head-on.

This is also a great example of an effective SaaS explainer video.

It explains the important things about Slack in a short yet effective way.

Such a great example of how concise videos can greatly boost engagement on your videos.

5. LINE Things

Here’s a question we get asked all the time.

What is the best way to explain something as complex as IoT?

Our answer to that is this animated company explainer video for LINE Things by Bliink Studio.

This video shows how something like IoT can be made interesting and fun to consume.

And the best part?

The video preserves IoT’s technicalities and simplifies it during presentation at the same time.

Thinking of getting your video? We can help! Get a sneak peek into what we've done for brands like yours!

6. Introduction to Chain

Let’s have a look at this video that introduces a software company called Chain.

Made by Thornberg & Forester, the video leaves no stone unturned when it comes to core messaging.

Just like software demo videos, it demonstrates the value of Chain and how it can benefit users.

Couple that with a seemingly immersive animation, we get an end-product that not only does its job, it does it well (exceptionally well in our opinion).

7. Amazon Studios Technology

With rapid strides in entertainment technology, more and more companies are jumping into the entertainment industry every year.

Which begs the question.

As an entertainment technology company, how do you create an irresistible first impression?

Let’s learn how by checking out this animated company introduction video for Amazon Studios Technology made by the good folks at Animwood.

The video feels like an immersive experience told as a story.

This a classic example of storytelling using animated videos.

8. Nodal

When it comes to healthcare videos, presenting medically accurate information is necessary.

But for healthcare service providers, it becomes important to also be able to sell the relevance of your services to potential customers.

Want to see this in action?

Have a look at this company introduction video for Nodal made by Vidico.

Animations have drastically improved the appeal of Nodal’s healthcare service offering.

And doing so without introducing unnecessary complexities in the core messaging is absolutely commendable.

9. Chaordix

Let’s have a look at another video from the good folks at Vidico.

This is a company introduction video for Chaordix and it's one of the best we have seen.

The use of animations definitely makes the video more immersive and intuitive.

The stand-out feature of the video is its emphasis on Chaordix’s offering and how simply the video has explained it.

We love videos like this which make an already interesting offer even more interesting and keep the viewer’s interests in mind.

10. The Story of GANT

When it comes to iconic brands, the one thing that separates them from the rest is their brand image.

In other words, their brand image is a direct reflection of what they stand for.

So how do you make your brand stand out from the competition?

Creating a compelling brand awareness video that builds strong recall and keeps consumers coming back for more.

Let’s look at an example to understand better.

This is an animated company introduction video made by GANT.

It goes over the story of how the brand came to be and indirectly (and cleverly) establishes their brand image in the process.

The way the video uses animations to emotionally connect with the viewer is what makes it effective.

11. Introducing Notion

With the advent of productivity software comes an inherent need to make it simpler for people to use.

One such step in the right direction is to convince people that your software offering can actually simplify your problem (maybe even solve it).

That’s the focus of this animated company introduction video for Notion.

Unlike other animated SaaS marketing videos, this one is unique.

The animations are subtle and quite interestingly, that’s the point.

The video’s focus is on the viewers and to make them understand Notion’s offering in the most simplest way possible.

A true embodiment of the saying, “The simplest thing is the most effective”.

12. Vana

Have a look at this animated introduction video for Vana made by What a Story.

What’s the first thing you notice?

If you ask us, it was the animations and video design.

The video just pops when you see it for the first time and keeps you hooked throughout.

And surprisingly, this animated brand video manages to present Vana’s offering in a way that emotionally connects with consumers.

Such implementations go a long way to create genuine interest among consumers.

13. Headspace Meditation App

Here’s an interesting thing we noticed with this company introduction video for Headspace.

The company has very cleverly mixed one of their core brand values into the video.

And once we found out, our perception of the video changed completely.

The brand’s core value is in slowing down, taking a breather once in a while and relaxing.

That is reflected in the pacing of this video too (and in the voiceover).

This relaxed pacing keeps the viewers at ease and helps them focus on Headspace’s offering.

Every other component of the video simply complements this and increases the appeal of the brand’s offering even more.

14. Vaylens

Company introduction videos, at their core, are trust building assets.

They let your audience know that you are an authority figure in your industry and niche.

But there’s another benefit that doesn’t get talked about much. Prior to trust building, brand awareness takes top priority if you’re new in your industry.

At this stage, your video becomes the ice breaker that gets conversations going and sets the foundation for building trust.

Vaylens does exactly that using this mix media animation explainer about what they do and how they do it.

Using a good balance between smooth transitions and clean visuals, you’re not just witnessing a brand introducing themselves to you, the audience.

It’s a visual presentation where you’re part of the story as it unfolds in front of you.

15. Meet Asana

SaaS companies face challenges when it comes to establishing relevance in a dynamic market full of competitors.

In our experience, the only way to deal with this is to establish a solid brand image (that makes you stand out).

And that’s the entire premise of this animated SaaS explainer video by Asana.

When the primary focus is brand image, the end-product always becomes a reflection of that.

And that is really important as that builds trust with consumers and delivers coherence in your offering.

This video checks all the boxes of a company introduction video made right.

Conclusion

Creating a company introduction video is an excellent strategy for enhancing your brand’s visibility and connecting with your audience on a deeper level.

Remember, a successful video tells your brand story in a way that resonates with your audience.

Whether you're reaching out to potential customers, current clients, or new employees, a well-crafted introduction video can significantly amplify your brand's message and impact.

Take this guide as a starting point for your creative journey, and don't hesitate to adapt the steps to better suit your specific needs and resources.

How to Make a Company Introduction Video (15 Best Examples)